TED Business cover image

TED Business

The art of marketing — for good | Raja Rajamannar

Mar 10, 2025
Raja Rajamannar, CMO at Mastercard and author of 'Quantum Marketing,' is a trailblazer in purpose-driven marketing. He shares innovative initiatives like 'touch cards' for the visually impaired and new debit cards for name customization, showcasing how businesses can merge profit with positive societal impact. The discussion emphasizes the transformative power of marketing when it aligns with a greater good, inspiring listeners to rethink traditional marketing strategies and encourage inclusivity in branding.
16:54

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marketing can serve as a catalyst for social good by aligning purpose-driven initiatives with corporate objectives to create meaningful change.
  • Innovative strategies, such as MasterCard's AI-powered app for refugees, illustrate how technology can effectively address societal challenges through compassionate marketing.

Deep dives

The Evolving Nature of Marketing

Marketing serves three primary purposes: embodying a company's values, driving business growth, and differentiating the brand in a competitive landscape. It is essential for marketing to not only benefit the company but also positively impact society. This holistic approach is encapsulated in the philosophy of 'doing well by doing good,' which emphasizes that effective marketing can be a force for social good. By reimagining marketing practices in light of modern challenges, professionals can ensure that their strategies align with both corporate objectives and societal needs.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode