TED Business The art of marketing — for good | Raja Rajamannar
18 snips
Mar 10, 2025 
Raja Rajamannar, CMO at Mastercard and author of 'Quantum Marketing,' is a trailblazer in purpose-driven marketing. He shares innovative initiatives like 'touch cards' for the visually impaired and new debit cards for name customization, showcasing how businesses can merge profit with positive societal impact. The discussion emphasizes the transformative power of marketing when it aligns with a greater good, inspiring listeners to rethink traditional marketing strategies and encourage inclusivity in branding.
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Three-Pronged Marketing Approach
- Build a brand by embodying company values.
- Advance business goals and establish differentiating platforms.
Purpose-Driven Marketing
- Go beyond profit and strive to benefit society.
- Doing good earns consumer trust and differentiates your brand.
Quantum Marketing
- Challenge outdated marketing principles from the past.
- Reimagine strategies for the current digital landscape and future trends.
