Raja Rajamannar, CMO at Mastercard and author of 'Quantum Marketing,' is a trailblazer in purpose-driven marketing. He shares innovative initiatives like 'touch cards' for the visually impaired and new debit cards for name customization, showcasing how businesses can merge profit with positive societal impact. The discussion emphasizes the transformative power of marketing when it aligns with a greater good, inspiring listeners to rethink traditional marketing strategies and encourage inclusivity in branding.
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volunteer_activism ADVICE
Three-Pronged Marketing Approach
Build a brand by embodying company values.
Advance business goals and establish differentiating platforms.
insights INSIGHT
Purpose-Driven Marketing
Go beyond profit and strive to benefit society.
Doing good earns consumer trust and differentiates your brand.
insights INSIGHT
Quantum Marketing
Challenge outdated marketing principles from the past.
Reimagine strategies for the current digital landscape and future trends.
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Mastering the New Marketing Mindset for Tomorrow's Consumers
Josh Childs
Raja Rajamannar
Quantum Marketing by Raja Rajamannar and Josh Childs is a comprehensive guide that helps marketers understand and adapt to the unprecedented disruptions in the marketing world. The book outlines the evolution of marketing through four significant stages and introduces the Fifth Paradigm, which involves a revolutionary change driven by technologies such as artificial intelligence, augmented reality, and 5G connectivity. It provides practical strategies and examples on how to integrate brand building with data and analytic rigor, respecting consumer privacy, and leveraging insights from sciences like behavioral economics and neuromarketing. The book is designed to help marketers and business leaders drive growth, build brands, and establish a competitive advantage in a rapidly changing world[2][3][4].
Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) After the talk, Modupe reflects on how a business can find purpose beyond profit.
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