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3min chapter
The art of marketing — for good | Raja Rajamannar
TED Business
Exploring Purposeful Marketing and Its Evolving Nature
This chapter explores the dynamic nature of purposeful marketing, emphasizing that the concept of brand purpose can change over time. Through examples of impactful initiatives from a leading company, it encourages a mindset of continuous inquiry into the evolving role of purpose in branding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode