4min chapter

TED Business cover image

The art of marketing — for good | Raja Rajamannar

TED Business

CHAPTER

Purpose-Driven Innovations in Marketing

This chapter explores how businesses can leverage their social purpose to create impactful solutions beyond profit. Through examples like the 'True Name Card' for the transgender community and accessible cards for the blind, it demonstrates that purpose-driven initiatives can effectively address societal issues while enhancing profitability.

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