Sensemaking

Christian Madsbjerg's "Sensemaking" delves into the importance of qualitative data and human observation in business decision-making.

He argues that relying solely on quantitative data often leads to incomplete and misleading insights.

The book emphasizes the need for a more nuanced understanding of human behavior and context.

Madsbjerg provides practical methods for conducting ethnographic research and interpreting qualitative data.

Ultimately, "Sensemaking" advocates for a more human-centered approach to business strategy, emphasizing the value of deep customer understanding.