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Sensemaking
Book • 2017
Christian Madsbjerg's "Sensemaking" delves into the importance of qualitative data and human observation in business decision-making.
He argues that relying solely on quantitative data often leads to incomplete and misleading insights.
The book emphasizes the need for a more nuanced understanding of human behavior and context.
Madsbjerg provides practical methods for conducting ethnographic research and interpreting qualitative data.
Ultimately, "Sensemaking" advocates for a more human-centered approach to business strategy, emphasizing the value of deep customer understanding.
He argues that relying solely on quantitative data often leads to incomplete and misleading insights.
The book emphasizes the need for a more nuanced understanding of human behavior and context.
Madsbjerg provides practical methods for conducting ethnographic research and interpreting qualitative data.
Ultimately, "Sensemaking" advocates for a more human-centered approach to business strategy, emphasizing the value of deep customer understanding.
