
Henrik Werdelin
Entrepreneur and startup-builder, co-founder of Bark (BarkBox) and Prehype, founder of the Autos/Audos platform, and author of the book Me, My Customer and AI; speaks about entrepreneurship, AI, and building human-centered businesses.
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Nov 2, 2025 • 1h 2min
Radical Humanness In The Age of AI With Henrik Werdelin - TWMJ #1008
Henrik Werdelin, an entrepreneur and co-founder of BarkBox, explores how AI is reshaping entrepreneurship. He argues that the future relies on intimacy and understanding customers over mere scale. They discuss AI's ability to lower barriers, fostering a new neighborhood economy of deeply connected businesses. Henrik raises concerns about the saturation of content driven by AI, emphasizing the need for originality and human connection. Their insights suggest that in this evolving landscape, pursuing 'interestingness' might outshine traditional measures of success.

Aug 20, 2025 • 38min
AI-Era Entrepreneurship: Fast Launches, Lasting Moats, and Customer-First Growth
Henrik Werdelin, a seasoned entrepreneur and co-founder of companies like Bark, and Nicholas Thorne, an ex-Wall Street expert turned entrepreneur, dive into the transformational power of AI in business. They discuss how the rise of "Entrepreneurship 3.0" changes competitive moats, pushing for deep connections with customers. Their insights on accelerating product launches and focusing on community-driven businesses highlight a shift towards customer-first strategies. They also encourage empowering internal entrepreneurs to drive innovation within larger companies.


