Thinking With Mitch Joel Radical Humanness In The Age of AI With Henrik Werdelin - TWMJ #1008
33 snips
Nov 2, 2025 
Henrik Werdelin, an entrepreneur and co-founder of BarkBox, explores how AI is reshaping entrepreneurship. He argues that the future relies on intimacy and understanding customers over mere scale. They discuss AI's ability to lower barriers, fostering a new neighborhood economy of deeply connected businesses. Henrik raises concerns about the saturation of content driven by AI, emphasizing the need for originality and human connection. Their insights suggest that in this evolving landscape, pursuing 'interestingness' might outshine traditional measures of success.
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AI Reveals Human Motivations
- AI forces us to create a new taxonomy of humanity by making preferences and motivations explicit to models.
- Use AI as an "Iron Man suit" to better understand and articulate what drives human behavior.
Don't Take The First AI Answer
- Avoid accepting the first AI output; build obstacles to force deeper thinking and iteration.
- Ask better inputs because garbage in yields garbage out, improving AI usefulness.
AI Felt Like The Browser Moment
- Henrik returned to public writing after feeling the AI moment was as transformative as the web browser era.
- That sense of disruption rekindled his habit of sharing ideas publicly about technology and business.
