AI & I Building AI Agents to Launch a Million Businesses
391 snips
Nov 12, 2025 
Henrik Werdelin, co-founder of BarkBox and Prehype, discusses his ambitious goal of launching a million $1M businesses using AI. He introduces the concept of portfolio entrepreneurship, emphasizing the power of multiple ventures focusing on shared customers. Henrik explains how AI democratizes entrepreneurship, lowers barriers, and enhances relationship capital among products. He explores the role of self-awareness in choosing customers and shares insights on parenting, AI’s impact on kids, and the optimism surrounding technology's future.
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Begin With Who You Serve
- Start with whom you want to serve for the next decade, not with an idea or tech.
- Durable permission to serve defines what adjacent products you can authentically offer.
Earn The Right To Run A Portfolio
- Add enough clear value to every project so partners keep you involved.
- Contribute tangibly early and often to justify a multi-project portfolio role.
Expect Multi-Agent Businesses
- There won't be many single-agent businesses; most founders will assemble multiple agents into tool portfolios.
- Serving customers will require an agentic stack tailored to customer needs, not one-off bots.
