Running startups as a way of life

Henrik Werdelin wants to launch a million businesses that each make $1M—and he’s doing it with AI.

After helping launch Barkbox and Ro Health through his incubator Prehype, Henrik is distilling everything he knows into Audos, a platform that helps you use AI agents to turn your idea into a profitable, lasting company.

We had him on AI & I to talk about “portfolio entrepreneurship”—a new breed of entrepreneurship shepherded in by AI, where founders build families of products around the same customer, instead of one moonshot idea. It’s a philosophy we hold close to our hearts at Every.

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Timestamps:

00:01:33 - Introduction

00:02:50 - Dan and Henrik on the new breed of entrepreneurship that AI makes possible

00:11:08 - Why Henrik believes the future belongs to a million $1M companies

00:16:14 - How to build “relationship capital” with your customers

00:21:35 - Why “customer-founder fit” shapes lasting companies

00:23:01 - Everything Henrik learned about himself from a decade of building companies

00:31:44 - How Henrik finds focus and meaning in the daily chaos

00:34:17 - How Henrik is parenting two kids in the age of AI

00:50:33 - The way AI can fix what social media broke

00:56:59 - What happens when AI agents become part of how we tell stories

Links to resources mentioned in the episode:

• Henrik Werdelin: https://hellohenrik.com/
• Try Audos: https://www.audos.com/
• Henrik’s new book: https://www.amazon.com/Me-My-Customer-AI-Entrepeneurship/dp/B0FCSQ1C7H