In this engaging discussion, Helge Tennø, a seasoned strategist and innovation advisor, dives into the crucial shift toward customer-centric transformations. He argues for new metrics that truly reflect customer value rather than outdated sales techniques. Tennø introduces a four-stack framework—Experience, Data, Strategy, and Culture—essential for rethinking organizational structures. He also tackles how AI and design can enhance personal customer experiences, urging businesses to adapt and innovate for deeper customer engagement.