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Boundaryless Conversations Podcast

#114 - Bringing Customers Back to the Heart of Business - with Helge Tennø

Feb 4, 2025
In this engaging discussion, Helge Tennø, a seasoned strategist and innovation advisor, dives into the crucial shift toward customer-centric transformations. He argues for new metrics that truly reflect customer value rather than outdated sales techniques. Tennø introduces a four-stack framework—Experience, Data, Strategy, and Culture—essential for rethinking organizational structures. He also tackles how AI and design can enhance personal customer experiences, urging businesses to adapt and innovate for deeper customer engagement.
01:00:13

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Emphasizing customer experience requires balancing how businesses activate customers and respond to their needs for meaningful relationships.
  • Utilizing improved data insights enables organizations to understand customers better and tailor experiences that meet evolving expectations effectively.

Deep dives

Emphasizing Customer Experience

An organization's success hinges on a strong focus on customer experience, which encompasses both activation and response. While companies often prioritize getting their offerings in front of customers, they must also consider the interactions that occur when customers engage with their brand. The conversation highlights the necessity of harmonizing these two aspects: how businesses activate their customers and how they respond to their needs. By ensuring both elements are balanced, companies can foster meaningful relationships that enhance customer satisfaction and loyalty.

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