

#1236
Mentioned in 18 episodes
Understanding media
The Extensions of Man
Book • 1964
In 'Understanding Media: The Extensions of Man', Marshall McLuhan explores how different media forms influence human society and perception.
He introduces the concept that 'the medium is the message', suggesting that the characteristics of the medium, rather than its content, are what truly impact society.
McLuhan categorizes media into 'hot' and 'cool' types, based on the degree of audience participation required.
He also discusses how media extend human senses and alter human consciousness, leading to significant social and psychic consequences.
The book is a comprehensive analysis of various media, including print, radio, television, and more, and their effects on human interaction and culture.
He introduces the concept that 'the medium is the message', suggesting that the characteristics of the medium, rather than its content, are what truly impact society.
McLuhan categorizes media into 'hot' and 'cool' types, based on the degree of audience participation required.
He also discusses how media extend human senses and alter human consciousness, leading to significant social and psychic consequences.
The book is a comprehensive analysis of various media, including print, radio, television, and more, and their effects on human interaction and culture.
Mentioned by





















Mentioned in 18 episodes
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when discussing media ecology and its impact on politics.

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when discussing his grandfather's work and its impact on his own understanding of media.

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as someone whose technological theories he's a big fan of.

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to understand the complex relationship between technology and people.

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