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David Gornoski
THINGS HIDDEN 29: Andrew McLuhan on Marshall McLuhan, Rene Girard, and How Media Becomes Us
Feb 23, 2021
Andrew McLuhan, Director of the McLuhan Institute and grandson of media theorist Marshall McLuhan, dives into the intersections of media, technology, and identity. He explores how Marshall’s concepts resonate with René Girard’s theories, particularly regarding desire and rituals. The discussion touches on the impact of pandemic-induced changes in media consumption, especially on children's well-being, and reimagines technology's role in fostering creativity rather than distraction. McLuhan’s insights spark reflections on how media shapes our lives today.
01:35:55
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Quick takeaways
- Media can powerfully convey victim narratives during conflict, fostering understanding and mitigating aggressive behaviors through a 'gospel technology' lens.
- The interplay between identity and technology signifies a constant redefinition of self as new media evolves, creating challenges in personal identity formation.
Deep dives
The Role of Media in Conflict Narratives
Media can serve as a powerful tool for storytelling, especially in conveying the narratives of victims during times of conflict. This concept, termed the 'gospel technology,' suggests that media should reflect the victim's perspective to foster understanding and connection within communities facing tensions. Often, in moments of scarcity and conflict, people resort to scapegoating, exacerbating mimetic rivalries that can lead to violence. By using media to recount these victim narratives, society has the potential to illuminate the consequences of conflict and mitigate aggressive behaviors.
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