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Mentioned in 1 episodes
From cliché to archetype
Book • 2011
Marshall McLuhan's "From Cliché to Archetype" delves into the interplay between media, mythology, and the human psyche.
McLuhan explores how media technologies shape our understanding of the world and influence our patterns of thought.
He examines the role of archetypes, universal symbols and patterns of behavior, in shaping our responses to media messages.
The book connects media analysis with Jungian psychology, exploring the ways in which media can trigger deep-seated psychological responses.
"From Cliché to Archetype" offers a unique perspective on the relationship between media, culture, and the human unconscious.
McLuhan explores how media technologies shape our understanding of the world and influence our patterns of thought.
He examines the role of archetypes, universal symbols and patterns of behavior, in shaping our responses to media messages.
The book connects media analysis with Jungian psychology, exploring the ways in which media can trigger deep-seated psychological responses.
"From Cliché to Archetype" offers a unique perspective on the relationship between media, culture, and the human unconscious.
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Andrew McLuhan
THINGS HIDDEN 29: Andrew McLuhan on Marshall McLuhan, Rene Girard, and How Media Becomes Us
