THINGS HIDDEN 29: Andrew McLuhan on Marshall McLuhan, Rene Girard, and How Media Becomes Us
David Gornoski
Desire and Rituals in Society
This chapter examines Rene Girard's theories on desire management in ancient cultures, focusing on rituals and festivals like Saturnalia that temporarily upend societal norms. It also explores the interplay between desire, technology, and sensory experience, illustrating how advancements influence cultural preferences and individual perceptions.
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