No B. S. Direct Marketing

In this updated and revised edition of 'No B.S.

Direct Marketing,' Dan Kennedy and his coauthors Darcy Juarez and Marty Fort build on the essential direct marketing strategies from the original edition.

The book includes new material addressing online, social, and viral marketing media.

It provides case history examples from successful consultants who have applied direct marketing strategies from the worlds of online sales, infomercials, and other areas to 'ordinary' businesses such as retail stores, restaurants, and sales careers.

The book emphasizes key rules of direct marketing, including the importance of offers, immediate response, clear instructions, tracking, and follow-up.