One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22

17 snips

Mar 31, 2025

Discover the key to business success with the concept of 'One Funnel to Rule Them All.' Learn the crucial difference between acquisition and monetization funnels and why focusing on the right one can skyrocket growth. Explore real data from successful businesses to understand how to optimize your strategies. Get insights on leveraging LinkedIn for high-quality leads and utilizing effective paid ads. This discussion will help you shift your attention away from juggling multiple offers and hone in on what truly drives profit.

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ADVICE

One Funnel to Rule Them All

Focus on identifying your "one funnel to rule them all."
This is the most crucial funnel for customer acquisition and business growth.

INSIGHT

Acquisition vs. Monetization Funnels

Businesses have two key funnels: acquisition and monetization.
Acquisition funnels bring in customers, while monetization funnels generate profit.

ANECDOTE

Examples of Acquisition Funnels

Agora uses a newsletter subscription as its primary acquisition funnel.
ClickFunnels initially used webinars, then shifted to the "Your First Funnel Challenge."

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In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all! …and the faster you identify and optimize yours, the faster you grow!

I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic.

We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy’s legacy brands, and more. And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model.

If you’ve ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus.

Key Highlights:

Why “One Funnel to Rule Them All” isn’t just a slogan, it’s survival!!!
The difference between acquisition and monetization funnels (and why you need both)
How much time you should be spending on social media vs. paid ads
The actual CPA and conversion numbers from our Selling Online funnel
What Agora does better than almost anyone in the world, and how to model it
How to give yourself a raise every single day

This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company!

https://sellingonline.com/podcast

https://clickfunnels.com/podcast

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