One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22

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Mar 31, 2025

Discover the secret to business success: finding that one funnel that maximizes growth! Learn the vital differences between acquisition and monetization funnels, and why focusing on one can skyrocket your profitability. Get insights on balancing time between social media and paid ads, and see real numbers from successful ventures. Uncover what top companies do differently and how to make your marketing efforts work more effectively. If you've felt overwhelmed by too many offers, this is your roadmap to clarity!

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INSIGHT

One Funnel to Rule Them All

Every business has one funnel that is the key to success, called the one funnel to rule them all.
It's the focus for traffic, conversions, and budget to efficiently grow the business.

INSIGHT

Acquisition vs Monetization Funnels

Acquisition funnels get customers in, often at a loss or break-even.
Monetization funnels are used after acquisition to maximize profit from each customer.

ADVICE

Focus on Paid Ads Over Social

Spend more time focusing on paid ads than on social media to get better customer acquisition.
Use social media primarily to drive leads to email, which converts better.

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In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all! …and the faster you identify and optimize yours, the faster you grow!

I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic.

We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy’s legacy brands, and more. And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model.

If you’ve ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus.

Key Highlights:

Why “One Funnel to Rule Them All” isn’t just a slogan, it’s survival!!!
The difference between acquisition and monetization funnels (and why you need both)
How much time you should be spending on social media vs. paid ads
The actual CPA and conversion numbers from our Selling Online funnel
What Agora does better than almost anyone in the world, and how to model it
How to give yourself a raise every single day

This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company!

https://sellingonline.com/podcast

https://clickfunnels.com/podcast

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