
The Russell Brunson Show
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.Subscribe now to join Russell as he shares his playbook and his passion for growth.
Latest episodes

Jun 9, 2025 • 49min
What I Learned About Sales From the "Wolf of Wall Street", Jordan Belfort | #Sales - Ep. 42
I’ve learned a lot about sales over the years… but this conversation with Jordan Belfort blew me away.
In this episode of The Russell Brunson Show, I sit down with the one and only Wolf of Wall Street to talk about closing, conviction, and what it really takes to become a world-class communicator. This isn’t about outdated sales scripts or shady persuasion tactics. It’s about mastering human behavior, asking the right questions, and building real certainty in yourself and your offer.
Jordan shares how he developed the Straight Line System, how he rebuilt his life after hitting rock bottom, and what entrepreneurs need to understand if they want to increase conversions without selling their soul.
Key Highlights:
The Straight Line System explained and how it works in any industry
Why sales is about control, certainty, and connection
How to frame your product so people want to say yes
The three things every buyer must feel before they’ll convert
Why tonal shifts matter more than your words
The difference between average closers and those who make millions
How to train your brain to believe in your offer at the deepest level
Jordan is one of the sharpest minds I’ve ever met when it comes to sales and influence. If you’ve ever struggled to get people across the finish line or wondered why your pitch isn’t landing, this episode will help you close the gap.
Let’s get into it!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Jun 4, 2025 • 1h 9min
Funnels Won’t Fulfill You Unless You Do This First! | #Marketing - Ep. 41
In this episode of The Russell Brunson Show, I take you behind the scenes of our ClickFunnels Connect event in Salt Lake City, and into a personal journey I haven’t shared publicly in a long time.
This session was a deep dive into the real reason we build funnels. Not just to make sales, but to fulfill callings, build movements, and create something that actually matters. I opened up about my own journey with ClickFunnels… From the moments that nearly broke me to the decisions that changed everything. This wasn’t a typical business presentation. It was raw, vulnerable, and packed with lessons I wish someone had told me when I was starting out.
Whether you’re just launching or scaling to eight figures, this episode is about rediscovering your “why”… and building from a place of purpose, not pressure.
Key Highlights:
The two kinds of callings entrepreneurs feel, and how to know which one is driving you
Why the strongest funnels are built from faith, not fear
How your business is a reflection of your internal growth
The “3 types of funnels” framework and how each one serves a different mission
Why chasing money alone is a trap (and what to do instead)
What I’ve learned from the most fulfilled entrepreneurs I know, and how they build movements, not just offers
If you’ve been feeling stuck, overwhelmed, or disconnected from your business, this episode might be the reminder you’ve been needing. Let’s realign your mission, reconnect with your calling, and get back to building something that actually lights you up!!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
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Jun 2, 2025 • 35min
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable!
If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold!
Key Highlights:
Why most entrepreneurs struggle to raise money, and what Bridger did differently
The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms
How to pitch your business to investors (even if you don’t think you’re ready)
Why “small thinking” kills momentum, and how to build a vision people want to fund
Bridger’s 3 keys to raising capital and building credibility fast
What we can learn from the world’s best fund managers, and how to apply it to marketing
The difference between being a CEO and a visionary, and how to grow into that next level of leadership
Whether you’re bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what’s really possible when you step into the founder role!
To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
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May 28, 2025 • 55min
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39
This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City.
In the first part of the episode, I share what ClickFunnels Connect actually is, who it’s for, and why we believe it’s the next big chapter for funnel builders, entrepreneurs, and creators looking to grow faster by growing together.
Then you’ll hear from one of our most powerful voices in the marketing world… McCall Jones! Her session on influence and authenticity blew everyone away, and I knew we had to share it with you here.
If you’ve ever struggled to feel confident on camera… or wondered how to build real connection with your audience without trying to be someone you’re not… McCall breaks it all down with frameworks that are both simple and life-changing.
Key Highlights:
Why we created ClickFunnels Connect and how it’s helping entrepreneurs grow together
The hidden reason most people feel awkward on camera (and how to fix it)
How McCall uses the “Stage & Story” method to turn your personality into your superpower
The difference between real influence and trying too hard to be “authentic”
Why copying other marketers kills your connection — and what to do instead
How to show up with more confidence, clarity, and presence in every piece of content
This episode is packed with strategy, identity shifts, and the kind of clarity that can transform your marketing from the inside out. Whether you’re already showing up consistently or still finding your voice, McCall’s insights will change the way you think about influence forever.
And if you love it and want more from McCall… Follow her on Instagram at @mccalljonesofficial
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
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May 26, 2025 • 53min
Andy Elliott’s “No-Plan-B” Path to Building a 9-Figure Sales Machine | #Sales - Ep. 38
This one hit home! Andy Elliott didn’t just change his life… He helped change mine. In today’s episode of The Russell Brunson Show, I sit down with one of the most intense and inspiring sales leaders I know. Andy went from shooting his own YouTube videos on a phone to building a high-energy, nine-figure company that’s redefining what a sales culture can look like.
We talk about the real origin story… No team, no budget, no fancy funnels. Just relentless volume, consistency, and the willingness to tell the truth when others would stay quiet. If you’re building a business, a brand, or trying to find your spark again, you’ll want to hear this.
Key Highlights:
How Andy built a global brand posting three YouTube videos a day before anyone knew his name
What it really means to go “all in” without a plan B and why most people quit too soon
Why the right culture beats the right funnel and how Andy built a team of 100 alphas
How one $299 course launched a million-dollar month from pure organic content
The real secret to staying on top: don’t let your fans, your team, or your family outgrow you
Why your business stops the moment you hit cruise control
Andy doesn’t hold back. His philosophy on pain, growth, and staying in the game is something every entrepreneur needs to hear. Whether you’re building your first offer or leading a team of 50, this episode will remind you what’s possible when you combine purpose with persistence. It’s not just about marketing or sales. It’s about becoming the kind of person who can lead the movement and stay in it for the long haul.
And hey… if you want to follow Andy or get a hold of him… He literally said you could text him at 918-210-0254! Is that crazy, or what!!?
And you can also follow him on IG @officialandyelliott or find him on YouTube! Just search ‘Andy Elliott Sales’!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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May 21, 2025 • 53min
What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37
Daniel G has spoken on 750+ stages, trained over 2 million people, and been labeled the top sales trainer of 2024. I’ve been watching him online for a while, and after spending a few hours together in the office, I finally got to ask the questions I’ve wanted to ask for years.
That means this episode of The Russell Brunson Show is packed with some of the most powerful insights I’ve heard on one-on-one selling, buyer resistance, and the real reason your funnel might not be converting.
If you’ve ever felt stuck closing, stressed building a team, or confused why great marketing still isn’t making sales, this episode will hit hard.
Key Highlights:
The No Resistance Sales (NRS) framework and how it flips traditional closing on its head
What top closers do differently in the first call that eliminates long follow-up cycles
Daniel’s perspective on buyer states and why you need to sell like a lamb, not a lion
The difference between knowing your pitch and understanding why each line works
How Daniel built his brand through live streams, events, and organic audience growth
What most people get wrong when trying to break into stages or build a sales platform
The $100,000 a month mindset shift that younger entrepreneurs need to hear
Daniel’s been in the trenches of direct sales since he was 14. He’s trained teams, led stages, and built a massive global following not by playing the content game, but by mastering the fundamentals of communication, buyer psychology, and objection handling.
If your funnel isn’t converting, if your sales team feels stuck, or if you’ve just been coasting on good marketing but not seeing the ROI… This episode is a must-listen. You’ll walk away thinking differently about how to build trust, drop resistance, and actually move people to action.
Check Daniel out on Instagram @danielg
https://www.instagram.com/danielg
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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May 19, 2025 • 1h 6min
The Simple Shift That Took Me Out of Stress Mode and Into Sales Mode | #Success - Ep. 36
What if you could finally stop spinning your wheels and just get unstuck? No more wondering if you’re doing it right, overthinking your offers, or second-guessing every funnel headline. Just honest, focused feedback from someone who’s been in the sales, marketing, and funnel trenches and knows what actually works.
In this episode of The Russell Brunson Show, I take live questions from entrepreneurs inside the One Funnel Away Challenge. We get into everything from messaging mistakes and offer strategy to pricing confidence and how to get started without burning yourself out. If you’ve ever felt stuck, hesitant, or like you’re making this way harder than it needs to be, this episode will hit home.
Key Highlights:
How to sell someone else’s course without coaching, branding, or re-recording anything
Why your funnel headline isn’t converting (and what to say instead)
The mistake most experts make when they write copy and how to fix it in one sentence
How I helped a hypnotherapist turn her skill into a scalable offer, even with a one-on-one model
What to do when you’ve bought all the courses and still don’t know where to start
If you’ve ever felt like you’re drowning in too much information or stuck trying to perfect something before launching, this episode will give you clarity. Sometimes it’s not about doing more. It’s about simplifying, focusing on the next right move, and building momentum with what you already have.
You’ll hear exactly how I walk people through that process in real time. Whether you’re a coach, creator, or expert, this will give you the confidence to take the next step without hesitation. Let’s get into it!!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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May 14, 2025 • 1h 6min
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35
What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms?
In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth.
If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there.
Key Highlights:
How Matt turns one long-form video into 30+ pieces of content across platforms
The structure behind his organic content engine that brings in 12,000+ leads per month
Why he avoids selling directly on social and what he does instead to convert cold traffic
The systems and team setup that keep his business running while he travels the world
How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy
What a founder-led brand really is and why it’s the key to long-term growth
We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts.
This one’s not just about marketing and business. It’s about building a company that actually fits your life.
Let’s dive in!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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May 12, 2025 • 35min
How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34
What if your voice was the most valuable asset in your business?
In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower.
We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now!
Key Highlights:
The mindset shift that helped her go from struggling coach to 8-figure business owner
How a single $10K offer with no product changed the course of her career
Why most people undervalue their superpower, especially when it feels “easy”
Her five-part framework that includes speaking, books, coaching, and events
How she helps others monetize their voice and build real brands, not just funnels
The exact moment her imposter syndrome showed up and how she shut it down
Her system for selling other people’s offers and making millions in commissions
Why being great on stage is not optional if you want to scale
What makes this game more than just a business… It’s a sport
Whether you're just starting out or ready to step onto a stage and scale, Dr. Sonja brings the fire, the strategy, and the truth about what it really takes to grow something meaningful.
Follow her on social @iamdrsonja or visit drsonjabrands.com to connect with her coaching programs, events, and training.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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May 7, 2025 • 40min
Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33
What happens when you stop chasing money… and start building a business around calling, purpose, and peace?
In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!!
They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business.
Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits.
Key Highlights:
The story of how Larry and Staci gave away everything… And what God did next
How they teach CEOs to shift from chasing revenue to building legacy through generosity
Why they believe peace - not success - is the new metric that matters
The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity
How they tie every offer to a mission, and require their clients to do the same
Why your calling is your business (and how to finally merge the two)
Their bold approach to faith-first decision making… Even when it makes zero financial sense
This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond.
If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good.
You can learn more and join their next challenge at fbfchallenge.com.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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