
The Russell Brunson Show
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.Subscribe now to join Russell as he shares his playbook and his passion for growth.
Latest episodes

Jul 2, 2025 • 14min
What ‘The True Believer’ Taught Me About Building a Mass Movement and Creating Raving Fans | #Marketing - Ep. 49
Most people think mass movements are built by having the right product or flashy branding… but it’s actually way deeper than that.
Back when I was trying to figure out how to turn Clickfunnels into a real movement, I came across a weird little book from the 1950’s called The True Believer by Eric Hoffer. This book hit me like a ton of bricks. I started seeing patterns everywhere… Why people follow, why they stick, and how belief actually transfers from one person to another.
This book literally changed how I wrote Expert Secrets. It changed how I thought about sales and marketing. And honestly, it changed how I lead.
In this episode of The Russell Brunson Show, I’m breaking down the core ideas from The True Believer… With my own commentary, how I’ve used this inside Clickfunnels, and how you can use it to build loyalty, momentum, and real belief around what you’re doing.
Key Highlights:
The 3 elements that fuel every mass movement (and why you need all three to create lasting belief)
Why movements don’t start with logic… They start with emotion and shared frustration
How to identify the “devil” your audience can unite against (and why you shouldn’t be afraid to evolve it)
What I learned from watching the early Clickfunnels haters, and how we used their resistance to build stronger community
The danger of becoming the thing your movement was created to fight
This episode dives into the psychology behind why people buy, follow, and commit. If you’re building a brand, leading a tribe, or trying to grow something bigger than yourself, you need to understand how belief actually works.
If you want to go deeper, I put together a special download with my personal notes and doodles from The True Believer and Expert Secrets. Just hit the link in the show notes and grab it for free!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Jun 30, 2025 • 37min
Dr. Benjamin Hardy Explains How to Flip Your Thinking and Scale Faster | #Success - Ep. 48
This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead.
We break down the exact frameworks that help top performers set more urgent goals, choose the right “Whos,” and avoid getting stuck on the wrong path. If you’ve ever felt like your current results don’t match your potential, this episode gives you the tools to fix that… Starting today!
Key Highlights:
The Frame-Floor-Focus framework that anchors every scaling decision
Why your future should define your present… Not your past
The power of urgency and identity-based goals (and why most people miss this)
How “Super Whos” accelerate success for your business
Why Ben left Medium and YouTube behind and what we can learn about focusing on the “next wave”
We also talk about the mindset behind strategic letting go, why success often requires subtraction, and how your current level of results is often a reflection of what you haven’t yet released. If you’re serious about building a business - and a life - that scales, don’t miss this episode!
Get a free copy of Ben’s book The Science of Scaling at: scaling.com/audiobook
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Jun 25, 2025 • 35min
Matt Gray & Russell Brunson: Rewiring Your Subconscious for Business Breakthroughs | #Marketing - Ep. 47
In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate your success or quietly sabotage everything you’re trying to build.
Matt and I share personal strategies we’ve used to reprogram our own thinking, uncover hidden mental roadblocks, and create breakthroughs in our businesses. If you’ve ever felt stuck despite following the right playbook, this episode will help you understand why.
I also loved hearing how Matt approaches content - especially how he taps into the fears and dreams of his audience to create messaging that converts. He shares a brilliant (and simple) survey strategy you can use to build high-impact content from your customer’s subconscious beliefs.
We even dive into the history of propaganda, PR, and the psychology behind why some people succeed with the same tools that others struggle with. This episode is a crash course in rewriting the internal script that’s holding you back.
Key Highlights:
How your subconscious beliefs quietly shape your business results - whether you know it or not
The difference between conscious decisions and the stories your subconscious is really acting on
Why traditional mindset work often falls short - and what actually rewires your beliefs
Matt’s 3-question survey method to uncover exactly what your audience is thinking and feeling
A candid breakdown of the “art vs algorithm” debate - and how to create content that stays true to your voice while still performing online
The surprising link between Freud, propaganda, and modern sales psychology
This episode will challenge the way you think about success - and give you the tools to shift from self-sabotage to unstoppable momentum.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
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Jun 23, 2025 • 15min
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity.
In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kind on psychological marketing, I realized we’ve all been influenced by people we’ve never met, often without even knowing it.
You’ll hear how these principles apply to modern marketing, from webinars to branding to stage presentations. This is the kind of episode that will shift how you sell, how you communicate, and how you think.
Key Highlights:
The true story of Edward Bernays, Freud’s nephew and the father of PR
How the concept of propaganda turned into public relations and why it matters
The simple identity hack that helped us grow ClickFunnels into a movement
Why emotional stories sell better than logic and how to craft them
How I reframed negative perceptions to flip them into buying beliefs
Real examples from politics, religion, and parenting where reframing changes everything
When you understand how identity, emotion, and subconscious desires drive decisions, you stop guessing what will sell. You start influencing at a deeper level. Whether you’re running ads, speaking on stage, or building your brand, this episode will change the way you think about marketing forever.
Get Russell's book notes here: http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
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Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
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Indeed: Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/clicks
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 18, 2025 • 44min
Jim Kwik on Rewiring Your Brain for Focus, Speed, and Success | #Success - Ep. 45
This one’s all about unlocking your brain so you can learn faster, remember more, and become unstoppable in business and life.
In this episode of The Russell Brunson Show, I sit down with Jim Kwik, the world’s leading expert on memory, brain performance, and accelerated learning. I’ve followed Jim for years, but this conversation hit different. We go deep into the mindset, systems, and science behind how the most successful entrepreneurs operate at a high level… without burning out or slowing down.
Jim shares powerful tips for improving focus, boosting retention, and even reading entire books in a single afternoon. Whether you’re building funnels, running ads, or trying to level up your leadership, this stuff is not only fascinating… It can actually help you perform at your best!
Key Highlights:
Why your brain is your #1 business asset and how to protect it
Jim’s 3-part formula for learning anything faster
How to eliminate mental fatigue and increase daily productivity
The reason most people forget what they read, and how to fix it
What to do in your first 90 minutes each morning for optimal performance
Why identity shapes behavior and how to reprogram your “I am” beliefs
The link between confidence, memory, and business growth
Why being busy doesn’t mean you’re being productive, and how to shift that
This conversation isn’t just about learning faster. It’s about becoming the kind of leader, marketer, and entrepreneur who can consistently show up, execute, and grow… Without getting overwhelmed or stuck in busywork!
If you’ve ever felt like you’re working hard but not moving forward fast enough, this episode will change the way you approach your brain, your habits, and your entire business strategy.
If you want more brain-boosting strategies from Jim, go to www.kwikbrain.com! You can also order his book, Limitless, on his website!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
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Jun 16, 2025 • 1h 11min
One Funnel Away Q&A - Real Questions, Real Funnels, Real Fixes | #Marketing - Ep. 44
In this episode of The Russell Brunson Show, I’m sharing highlights from a live One Funnel Away Q&A session packed with practical coaching, real-time strategy, and powerful takeaways for entrepreneurs trying to get their funnels working.
We dive into the common mistakes holding people back, how to know if your offer is strong enough, and what to fix if you’re getting traffic but no sales. If you’re building a webinar, writing follow-up emails, or trying to map out your value ladder, there’s something in here for you.
Key Highlights:
The difference between a product and an offer, and why it matters
One small change that can improve your webinar conversions fast
The follow-up sequence structure that turns webinar watchers into buyers
What to do when people aren’t opting in or attending your trainings
How to create an irresistible offer without overwhelming your audience
Why your list isn’t growing (and how to build one that actually buys)
The missing link between your low-ticket and high-ticket products
This episode gave me a chance to answer some really smart questions from our One Funnel Away community and think out loud about the strategies that are working right now. Whether you’re building your first offer or scaling up an existing funnel, this Q&A will give you both the mindset and the method to move forward with clarity and confidence.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
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Jun 11, 2025 • 50min
Ryan Pineda Reveals The Secret Systems Behind His Multi-Business Empire | #Success - Ep. 43
What if you could dominate YouTube, build an eight-figure empire, and still protect your peace?
In this episode of The Russell Brunson Show, I sit down with Ryan Pineda… Real estate investor, creator, and serial entrepreneur… And we talk about how he’s using content, systems, and the right business model to grow without burning out. We cover everything from his daily schedule to team structure to his take on monetizing attention in a smart, sustainable way.
If you’re trying to juggle content, funnels, team leadership, and actually living your life, this conversation is packed with practical, real-world strategies.
Key Highlights:
How Ryan balances multiple businesses while creating consistent content
Why his YouTube strategy shifted from storytelling to search (and what it did for views)
The system he uses to plan, produce, and publish content across platforms
How he applies the 80/20 rule to time, sales, and team structure
Why his best marketing tool is free content, and how it feeds every business
The real key to building an empire without becoming a slave to it
Whether you’re scaling a personal brand or leading a fast-growing company, this episode will give you the sales frameworks, marketing insights, and mindset shifts to play the long game. Ryan’s approach isn’t just about growth… It’s about doing it with intention!
Want to learn more from Ryan or follow what he’s building?
ryanpineda.com has links to all his businesses, content, and coaching.
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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Jun 9, 2025 • 49min
What I Learned About Sales From the "Wolf of Wall Street", Jordan Belfort | #Sales - Ep. 42
I’ve learned a lot about sales over the years… but this conversation with Jordan Belfort blew me away.
In this episode of The Russell Brunson Show, I sit down with the one and only Wolf of Wall Street to talk about closing, conviction, and what it really takes to become a world-class communicator. This isn’t about outdated sales scripts or shady persuasion tactics. It’s about mastering human behavior, asking the right questions, and building real certainty in yourself and your offer.
Jordan shares how he developed the Straight Line System, how he rebuilt his life after hitting rock bottom, and what entrepreneurs need to understand if they want to increase conversions without selling their soul.
Key Highlights:
The Straight Line System explained and how it works in any industry
Why sales is about control, certainty, and connection
How to frame your product so people want to say yes
The three things every buyer must feel before they’ll convert
Why tonal shifts matter more than your words
The difference between average closers and those who make millions
How to train your brain to believe in your offer at the deepest level
Jordan is one of the sharpest minds I’ve ever met when it comes to sales and influence. If you’ve ever struggled to get people across the finish line or wondered why your pitch isn’t landing, this episode will help you close the gap.
Let’s get into it!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
Special thanks to our sponsors:
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Jun 4, 2025 • 1h 9min
Funnels Won’t Fulfill You Unless You Do This First! | #Marketing - Ep. 41
In this episode of The Russell Brunson Show, I take you behind the scenes of our ClickFunnels Connect event in Salt Lake City, and into a personal journey I haven’t shared publicly in a long time.
This session was a deep dive into the real reason we build funnels. Not just to make sales, but to fulfill callings, build movements, and create something that actually matters. I opened up about my own journey with ClickFunnels… From the moments that nearly broke me to the decisions that changed everything. This wasn’t a typical business presentation. It was raw, vulnerable, and packed with lessons I wish someone had told me when I was starting out.
Whether you’re just launching or scaling to eight figures, this episode is about rediscovering your “why”… and building from a place of purpose, not pressure.
Key Highlights:
The two kinds of callings entrepreneurs feel, and how to know which one is driving you
Why the strongest funnels are built from faith, not fear
How your business is a reflection of your internal growth
The “3 types of funnels” framework and how each one serves a different mission
Why chasing money alone is a trap (and what to do instead)
What I’ve learned from the most fulfilled entrepreneurs I know, and how they build movements, not just offers
If you’ve been feeling stuck, overwhelmed, or disconnected from your business, this episode might be the reminder you’ve been needing. Let’s realign your mission, reconnect with your calling, and get back to building something that actually lights you up!!
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
Special thanks to our sponsors:
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Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 2, 2025 • 35min
The High-Ticket Tactics Bridger Pennington Uses to Close $30K Clients | #Marketing - Ep. 40
In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable!
If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold!
Key Highlights:
Why most entrepreneurs struggle to raise money, and what Bridger did differently
The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms
How to pitch your business to investors (even if you don’t think you’re ready)
Why “small thinking” kills momentum, and how to build a vision people want to fund
Bridger’s 3 keys to raising capital and building credibility fast
What we can learn from the world’s best fund managers, and how to apply it to marketing
The difference between being a CEO and a visionary, and how to grow into that next level of leadership
Whether you’re bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what’s really possible when you step into the founder role!
To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
https://www.clickfunnelsconnect.com
Special thanks to our sponsors:
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