The Russell Brunson Show

What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms? In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth. If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there. Key Highlights: How Matt turns one long-form video into 30+ pieces of content across platforms The structure behind his organic content engine that brings in 12,000+ leads per month Why he avoids selling directly on social and what he does instead to convert cold traffic The systems and team setup that keep his business running while he travels the world How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy What a founder-led brand really is and why it’s the key to long-term growth We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts. This one’s not just about marketing and business. It’s about building a company that actually fits your life. Let’s dive in! ⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your voice was the most valuable asset in your business? In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower. We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now! Key Highlights: The mindset shift that helped her go from struggling coach to 8-figure business owner How a single $10K offer with no product changed the course of her career Why most people undervalue their superpower, especially when it feels “easy” Her five-part framework that includes speaking, books, coaching, and events How she helps others monetize their voice and build real brands, not just funnels The exact moment her imposter syndrome showed up and how she shut it down Her system for selling other people’s offers and making millions in commissions Why being great on stage is not optional if you want to scale What makes this game more than just a business… It’s a sport Whether you're just starting out or ready to step onto a stage and scale, Dr. Sonja brings the fire, the strategy, and the truth about what it really takes to grow something meaningful. Follow her on social @iamdrsonja or visit drsonjabrands.com to connect with her coaching programs, events, and training. ⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you stop chasing money… and start building a business around calling, purpose, and peace? In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!!  They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business. Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits. Key Highlights: The story of how Larry and Staci gave away everything… And what God did next How they teach CEOs to shift from chasing revenue to building legacy through generosity Why they believe peace - not success - is the new metric that matters The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity How they tie every offer to a mission, and require their clients to do the same Why your calling is your business (and how to finally merge the two) Their bold approach to faith-first decision making… Even when it makes zero financial sense This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond. If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good. You can learn more and join their next challenge at fbfchallenge.com. ⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠ ⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly. Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it’s not only alive, it’s evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!! We covered: Why SEO is still growing (even in the age of AI and ChatGPT) The 3 pillars of modern SEO that never go out of style What schema is… And how it gives you an edge in Google rankings How to structure your site (and your content) for compounding traffic The one SEO tool Damon uses that every funnel builder should know Why backlinks aren’t as important as you’ve been told How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies We even geeked out on some of my own funnels… Including SecretsOfSuccess.com, and what his team is doing behind the scenes to drive more evergreen traffic every month. If you’ve been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn’t a replacement for funnels… It’s the multiplier most people are missing. Want to work with Damon or learn more about his SEO training? Visit damonburton.com. ⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠ ⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of The Russell Brunson Show might change the way you think about what’s really holding you back. I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show. This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is. We talked about: The link between trauma, identity, and success Why high-achievers often sabotage themselves right before they hit their goals How unresolved beliefs can show up as physical pain, anxiety, or even back problems What “belief coding” actually looks like in practice Why your brain might be trying to protect you from getting what you say you want How to spot the subconscious resistance patterns in your own life She even challenged me to look at what my torn biceps might be telling me… and I’m not gonna lie, I think she’s onto something. Whether you're scaling your business or just trying to get unstuck, this episode will make you look at your internal game in a whole new way. Want to dive deeper into Jessica's world of belief coding and subconscious rewiring? Follow her on Instagram at @belief_coding! ⁠⁠https://sellingonline.com/podcast⁠⁠ ⁠⁠https://clickfunnels.com/podcast⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠https://nordvpn.com/secrets⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠northwestregisteredagent.com/russell⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠LinkedIn.com/CLICKS⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠RocketMoney.com/RUSSELL⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha! I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once. Someone asked, “Should I build the course first, or sell it first?” Another asked, “Should I share my price on a $2,000 offer or send people to a call?” And a few just said, “I’m stuck and don’t know what to focus on next.” That’s when I started going off… because these are the exact mistakes that keep people broke. So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet. If that’s you, this might be the reset you need. Key Highlights: Why I hate when people build the course before they sell it How to build a webinar that closes - even if you’re not good at selling The weekly rhythm that helped me go from idea to 2 Comma Club What to do if you’re scared of selling (but still want to make money) The easiest path to your first 2 or 3 high-ticket sales without a call center And why the people who last 10+ years always have a killer front-end offer Plus… If you haven’t joined the new version of OFA yet, go to OneFunnelAway.com. It’s completely free for ClickFunnels members, and I do calls like this almost every Friday.  Come hang out. ⁠https://sellingonline.com/podcast⁠ ⁠https://clickfunnels.com/podcast⁠ ⁠https://30days.com⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠https://nordvpn.com/secrets⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠northwestregisteredagent.com/russell⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠LinkedIn.com/CLICKS⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠RocketMoney.com/RUSSELL⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now.It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts?Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business.Key Highlights: Why “free opt-in → high-ticket call” worked for a season (but won’t anymore) The real reason 90% of online businesses flame out in 18 months or less What Dan Kennedy taught me about the evolution of advertising costs - and why it changes everything Why value ladders still matter more than ever (despite what modern marketers claim) How to keep your audience buying from you week after week with strategic offers What Napoleon Hill was teaching about customer acquisition back in 1917 (and why it still applies) The metrics behind our $100 front-end offer and how it ascends 5.5% of buyers into high-ticket coaching The actual difference between marketers who last 25 years… and those who peak for 25 months This is the kind of episode you’ll want to re-listen to - especially if you’re in that weird zone where people are clicking, leads are coming in, but nothing is converting.The problem isn’t your funnel. The problem is your value ladder is broken… or missing entirely. Let’s fix that.https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://30days.comhttps://clickfunnelsdropshipping.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What started as one guy handing out business cards for hoverboards turned into a $10M dropshipping empire… And eventually became Zendrop, a software platform now integrated directly with ClickFunnels.In this episode of The Russell Brunson Show, I sit down with Zendrop founders Jared Goetz and Brad Kauffman to talk about how they built their fulfillment empire, the exact system they use to test 100+ products a week, and how YOU can now launch your own store super fast  without touching inventory or buying a single product upfront!!Insane, right!?If you’ve ever wanted to start an ecommerce business but didn’t know where to begin (or felt overwhelmed by products, suppliers, and tech), this episode will open your eyes to how simple it can actually be.Key Highlights: How Jared built a $10M store in 60 days… with zero inventory The “launch fast” mindset that separates successful sellers from stuck ones Why Zendrop ditched 1,000+ suppliers to build their own backend system How to spot viral product trends (and ride them before they fizzle out) Why you don’t need to show your face to crush it on TikTok The best way to test 20+ products a week (without blowing your budget) How to bundle physical and digital products into one powerhouse funnel What 3M+ Zendrop users are doing right now to scale online businesses Why this new ClickFunnels integration might be the biggest ecommerce unlock yet Whether you’re brand new to online business or looking for your next big product idea, this conversation is packed with gold. No fluff. Just real strategy, real numbers, and a clear path you can follow to build something that actually works.👉 Register for the free ClickFunnels x Zendrop training now: clickfunnelsdropshipping.comhttps://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://30days.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m sharing Taylor Welch’s unforgettable Funnel Hacking Live presentation… a powerful deep dive into personal growth, belief systems, and what it really takes to unlock power and authority in your life. Taylor doesn’t just talk about success... he breaks down how to reprogram your identity, collapse time, and start operating from a completely different level of mindset and action.We talk about parenting, business, God, and the decision that led Taylor to give away his $78M company, all while giving you the exact belief and behavior shifts that helped him build (and rebuild) extraordinary businesses and a meaningful life.This isn’t your typical marketing advice… it’s the kind of internal work that unlocks everything else.Key Highlights: Why most funnels don’t convert (and why selling is the real problem) The difference between force and power in business The moment Taylor realized his identity was capping his income The “belief → emotion → action” framework that runs your life How to stop repeating the same mistakes… and learn the real lesson Why reframing regret might be the fastest path to momentum How to jump time and unlock results in months, not years If you’ve ever felt stuck… like you're circling the same mountain… this episode will challenge the way you think about business, identity, and growth, and show you how to finally get unstuck and move forward with clarity.https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://30days.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're building a business online, at some point you’ve probably heard: “You need to create content.”But what does that actually look like? And how do you do it without burning out, dancing on TikTok, or spending 40 hours a week on Reels that nobody sees?In this episode of The Russell Brunson Show, I sit down with Eric Thayne… The creator, filmmaker, and author of Create, Don’t Capture.  He breaks down the exact system he used to go from $100K in debt to rebuilding his business entirely with organic content.We go deep on Eric’s viral framework (aka The 60-Second Perfect Webinar), how to turn everyday ideas into scroll-stopping videos, and why most people massively overcomplicate their content strategy.If you’re trying to grow an audience, get more eyeballs on your funnels, or just finally show up online consistently… You’re gonna love this episode!  The 60-Second Perfect Webinar: Eric’s viral video framework Why creating content is more important than running ads The fastest way to come up with endless content ideas (even if you feel like you have nothing to say) Why documenting your journey beats waiting for perfection How to test hooks and content for free (before ever spending money on ads) The 3 types of content every creator should be posting (and how to balance them) Whether you're just getting started or you're already spending big on ads, this episode will challenge the way you think about content!!  AND… it will show you how to finally build an audience that actually converts! Grab Eric’s new book Create, Don’t Capture (limited edition copies might still be available) → createdontcapture.comhttps://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://30days.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices