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The Russell Brunson Show

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Mar 19, 2025 • 55min

The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19

In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success!Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers.We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales.Lastly, we dive into his YouTube strategy, which has exploded in the past year. Taylor explains how incorporating faith, business, and money into a single content ecosystem has helped him create deeper connections, drive engagement, and dominate the algorithm. We also talk about why controversy and polarization are essential for building an audience that’s not just engaged, but obsessed!Key Highlights: The Revolving Pricing Method: How to make time itself a profit center you Why most book funnels fail and how pamphlets are creating better conversions The psychology of pricing: How small tweaks can significantly impact retention How controversy fuels audience growth (and why avoiding it keeps you invisible) Taylor’s YouTube strategy: How he went from slow growth to 30K+ new subscribers per month This episode is packed with game-changing insights you won’t want to miss. Listen now and take notes!Resources & Links Mentioned in This Episode: Get Taylor’s Revolving Pricing Method pamphlet 👉 wealthyconsultant.com/russell Subscribe to Taylor’s YouTube channel 👉 youtube.com/TaylorAWelch https://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mar 17, 2025 • 44min

Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

In today’s episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry.If you’ve ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn’t about playing it safe, it’s about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage.Key Highlights: Why all market leaders follow a formula - and how you can apply it The critical role of books, media, and controversy in building industry authority How opposition drives traffic and makes you impossible to ignore The real reason most entrepreneurs fail to break through, and how to avoid their mistakes Why staying “neutral” is the fastest path to irrelevance How to strategically use media, podcast guests, and partnerships to amplify your brand The biggest mistake entrepreneurs make? Trying to avoid criticism. The truth? Every industry leader, from Tony Robbins to Donald Trump, used controversy as fuel to grow. If you want to step into your man on the white horse position and become the recognized authority in your market, this episode is a masterclass in how it’s actually done. Don’t miss the conclusion of Day with Dan!https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.nobsletter.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mar 12, 2025 • 40min

The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

In this episode of The Russell Brunson Show, we’re diving deeper into how to break into a market, dominate an industry, and attract massive attention - even if it means creating controversy along the way. This is part three of my Day with Dan interview from Funnel Hacking Live 10, and today, we’re talking about the power of positioning, theatrical marketing, and leveraging opposition to your advantage.If you’ve ever wondered why some brands skyrocket while others stay stuck, this episode reveals the hidden playbook behind disruptive marketing. The truth? The biggest names in business didn’t just fit in… They made themselves impossible to ignore!.Key Highlights: Why every successful disruptor needs a big villain - and how to position yourself against it The power of stunts and theatrical marketing (and why playing it safe is the fastest way to be forgotten) How controversy fuels attention, authority, and customer loyalty Why industry opposition can be your greatest asset (if you know how to use it) The psychology behind “restless natives” - the hidden market waiting for someone to challenge the status quo Most entrepreneurs focus on gaining approval, but the real winners embrace resistance. The biggest opportunities don’t come from playing by the rules - they come from rewriting them!!If you’re looking to build an unshakable brand, create movements instead of just marketing, and use opposition as a growth strategy, this is the episode you need to hear!https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.nobsletter.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mar 10, 2025 • 45min

Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

In this episode of The Russell Brunson Show, we’re continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you’ve ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you.Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It’s a crazy secret that so many entrepreneurs miss, and you have to learn it!Key Highlights: The Radical Big Idea - why every market leader has a bold message that cuts through the noise The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers The Man on the White Horse - why disrupting the market isn’t enough, you need to provide the right alternative Why most sales managers and industry insiders give bad advice, and how to use that to your advantage The secret to handling criticism, backlash, and negativity when you start shaking things up How to turn frustrated, dissatisfied customers into raving fans who buy from you over and over Success in marketing, sales, and business isn’t about following the rules, it’s about rewriting them. If you’re ready to take control, flip the script, and build a business that actually works, this is an episode you can’t afford to miss.https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.nobsletter.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mar 5, 2025 • 46min

Waiting for the Radical to Arrive: Day with Dan Kennedy (1 of 4) | #Marketing - Ep. 15

In this episode of The Russell Brunson Show, I’m bringing you something super special - the first of a four-part series featuring Dan Kennedy from our Day with Dan at Funnel Hacking Live 10 ‘The Last Dance’. If you’ve ever felt like your business is different, that the usual marketing strategies don’t apply to you, or that breaking into a market is harder than it should be, this episode is going to shift your perspective.Dan and I dive into the biggest mistake entrepreneurs make: believing their business is unique when it comes to marketing and sales. The truth? All businesses follow the same core structure… Attracting customers, converting them into buyers, and maximizing revenue. Those who succeed are the ones who understand this and leverage it to their advantage.Key Highlights: Why the belief that "my business is different" is killing your success How every industry has hidden power structures, and why breaking the rules is the key to market disruption The fundamental marketing principle that applies to every business, no matter the niche Why most entrepreneurs fail to recognize how Vegas and Disney extract maximum dollars per customer (and how you can apply the same strategies) The real way to define your business (hint: it’s NOT the product or service you sell) Most people look at the surface of a market, but the real opportunity is underneath - in the unspoken rules, outdated structures, and unsatisfied customers waiting for something better. In this episode, you’re getting some real gold nuggets from Day with Day as he breaks down how to spot those opportunities and position yourself as the disruptor who rewrites the game.You can’t afford to miss this episode… and the next ones coming soon! https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.nobsletter.comSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mar 3, 2025 • 41min

Pattern Interrupts: The Master Key That Unlocks All Success | #Success - Ep. 14

Today on The Russell Brunson Show, we’re diving deep into the master key that unlocks success in all areas of life! …Not just business, marketing, and selling. It’s the one concept that separates those who break through from those who stay stuck. If you’ve ever wondered why you keep repeating the same mistakes, struggle to take action, or feel trapped in a cycle, this episode will completely rewire the way you think about success.At the heart of all personal and business growth is one critical element: pattern interrupts. The difference between those who succeed and those who don’t isn’t intelligence, talent, or resources… It’s their ability to recognize, break, and rebuild patterns. It doesn’t matter if it’s business, marketing, relationships, sales, health, or leadership, success is about identifying the subconscious loops that keep you stuck and replacing them with patterns that drive results.Key Highlights: The hidden force controlling your actions and why most people never break free How your subconscious mind runs 27,500x faster than your conscious mind (and what that means for success) The 3-step framework for recognizing and interrupting patterns that hold you back Why most entrepreneurs struggle with execution - and how to fix it immediately How to reprogram your responses to failure, fear, and frustration so they fuel growth instead of stopping you The single biggest mistake people make when trying to change their habits Most people try to work harder when they hit a wall. The truth? Hard work without the right pattern is just reinforcing failure faster. The real key is understanding the space between stimulus and response… That tiny moment where you have the power to choose a different action and reprogram success into your subconscious.This isn’t just another mindset episode!  This is the key that unlocks everything in all aspects of your life. If you’ve ever felt stuck in your business, personal growth, or even your sales conversions, this is the episode you can’t afford to miss.https://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 26, 2025 • 43min

Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13

In this episode of The Russell Brunson Show, we’re diving into a critical yet often overlooked aspect of business success… leadership and vision. If you want to scale your company, attract top talent, and build a movement that fuels your marketing and sales, mastering visionary leadership is non-negotiable.Your role as an entrepreneur isn’t just to sell products, it’s to create a vision that customers, employees, and partners want to be part of. But how do you capture that vision in the first place? And once you have it, how do you cast it in a way that builds momentum, increases conversions, and positions your brand as a market leader?Key Highlights: Why a clear vision is your most powerful sales and marketing tool How to step up as a leader and set standards that attract loyal customers and team members The three mandates of leadership that will make people want to follow you Why energy and positioning are critical for increasing conversions and engagement The biggest mistake leaders make when communicating their vision - and how to avoid it Why unreasonable people change the world, and how to leverage that mindset to scale your business Most entrepreneurs make the mistake of waiting until their vision is “perfect” before taking action. But vision isn’t something you wait for, it’s something you develop through movement and execution.Whether you’re leading a business, a marketing campaign, or a community, this episode will help you build a vision that drives sales, increases engagement, and creates long-term impact.https://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 24, 2025 • 36min

Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12

In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out while simultaneously converting more people into buyers!  Seems to good to be true, I know, but it isn’t!Forget traditional product launches, this approach wraps your offers in value-driven content… Like candy!  You’ve heard, “A spoon full of sugar helps the medicine go down.”  Yea, it’s like that. The Content Launch Funnel makes it feel like you’re giving instead of selling. If you’ve ever struggled to keep your audience engaged or wanted a way to increase conversions without annoying your list, this is the strategy you need.Key Highlights: Why traditional email promotions burn out your audience - and how to fix it The Content Launch Funnel formula that makes your list want to hear from you daily How to wrap your offers in irresistible “candy” content so they naturally convert The “Thank You Page MIFGE” strategy that turned ClickFunnels into a billion-dollar brand How to structure your emails so they drive engagement, not unsubscribes Most people treat email marketing like a necessary evil - something they have to do, but that slowly erodes their list over time. With the Content Launch Funnel, you’re flipping the script and turning email into your biggest growth engine.Your audience will actually look forward to your messages, stay engaged longer, and buy more - without feeling like they’re constantly being sold to. If you’re ready to transform how you market, increase conversions, and build a loyal customer base that trusts you, this episode is packed with the exact blueprint to make it happen.https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.secretsofsuccess.com/how-to-get-anything-you-want-challengeSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 19, 2025 • 34min

How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11

In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop!  It boggles my mind because they lose all the traction they’ve built. But if you understand how to keep momentum rolling, you can double your sales and 10X your profits - without spending more on ads!I’ll break down the launch within the launch strategy, show you how to capture customers while they’re in a buying mindset, and reveal the exact steps I’ve used to scale ClickFunnels beyond what most people think is possible.Key Highlights: Why most launches fail to generate real profit and how to fix it The “launch within the launch” strategy that maximizes revenue with zero extra ad spend How to keep buyers in heat so they continue buying from you The three-step framework to turn every campaign into a momentum machine How I’ve used this exact strategy to fuel ClickFunnels’ insane growth If you want to stop leaving money on the table and start leveraging momentum to scale your business, this episode is a must-listen!https://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 17, 2025 • 1h 7min

How to Step Into Your Purpose and Change the World (Russell’s FHL 2025 Keynote) | #Marketing - Ep. 10

This is a special episode of The Russell Brunson Show, because it’s not just a normal podcast. It’s my keynote speech from the last ever FHL! I had a lot of time to think about what I’d say to kick off the event and get everyone ready for the next four days. And after thinking for weeks, it finally hit me!If I can pass one thing on… I want people to step into their purpose and change the world! So, in this episode, I’m diving deep into what I call the entrepreneurial calling, sharing the powerful idea that success isn’t just about money or tactics but about stepping into your purpose. I’ll share some of my fears, struggles, and breakthroughs that came with answering the call to make an impact. And I’ll share a few personal stories too!Many people dream of success but get stuck in fear, uncertainty, and hesitation. In this speech, I’ll unpack the hero’s journey that every entrepreneur must embark on - from hearing the call to make a difference, to facing resistance and ultimately stepping into your role as a leader. I’ll discuss the importance of finding a definite purpose, overcoming fear with faith, and embracing the struggles that shape you into the person you're meant to become!Key Highlights: The hero’s journey and why fear always comes before a breakthrough How to discover your definite purpose and align it with your calling The power of mentorship and why the right guide can change everything If you've ever felt the pull to do something bigger but found yourself hesitating, My final FHL Keynote speech will give you the clarity and confidence to move forward!https://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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