PT Profit Podcast

Join me, Beverley Simpson, a former district fitness manager turned seven-figure online business owner, as I break down a strategic approach to acquiring clients through Instagram. I’m sharing my proven methodology for health and fitness professionals looking to grow their business using Instagram's platform, whether they're focusing on in-person, online, or hybrid services.Actionable Steps/Key Takeaways:Optimize your Instagram profile with clear authority statements answering: Why should people listen to you? Will this work? Will this work for them? Do they need this now?Create conversion content in three buckets: perspective shifting, results in advance, and invitations to take actionMaintain consistent posting (3-5 times daily) using a mix of offer-forward, value-stacking, and connection piecesEngage authentically through stories and comments rather than "love bombing" potential clientsResources:Instagram Profile Optimization Training: The Best Instagram Bio and Profile for Health Pros Scaling a Profitable BusinessSchedule a Free Profit Plan Call: https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessCall to Action: Ready to implement these Instagram strategies in your health or fitness business? Schedule your free, no-pressure Profit Plan call with Beverly to discover how to customize this process for your specific business needs. Don't let another day go by without maximizing your Instagram presence - take action now to start attracting your ideal clients!***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In today’s episode, I’m joined by Jay Croft, the founder of Prime Fit Content and host of The Optimal Aging Podcast. Jay brings a unique perspective to the conversation, having transitioned from a successful career as a newspaper journalist and corporate communicator into the world of fitness marketing. What sparked the shift? He noticed something that many in the industry still overlook—people over 50 are being ignored in fitness spaces.We dive into a topic that’s close to my heart: the massive, untapped opportunity of serving the over-50 demographic. Jay and I talk candidly about the age bias we both see in the industry, and why this audience—who often have both the time and financial resources—deserve more attention from gyms, studios, and wellness professionals.We also get into:How to niche effectively without feeling like you're leaving people outWhy messaging matters when speaking to this audienceThe surprising role AI and smarter content can play in reaching themAnd why this isn’t just the right thing to do—it’s a smart business moveJay brings both wisdom and practicality to the table, and I think you’ll walk away with some game-changing insights on how to better serve your clients—and grow your business—by focusing on the people who need it most.So grab your coffee, get comfy, and let’s dig in!***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

Hey Coach, in this episode, I’m sharing exactly how I accidentally torched my email domain—yes, the same email list that brings in the majority of my revenue—and what that moment taught me about building a sustainable business.From tech glitches to Instagram meltdowns, I’ve broken my business twice now—and I’m walking you through it all: what happened, how I’m fixing it, and the mindset shifts that are helping me move forward (without spiraling). 🙃What You’ll Hear:🚫 How I lost access to my customer list📉 What caused my open rate to crash from 40% to 6%😬 The visibility fears I didn’t know I still had🔁 Why repurposing + AI are saving my sanity💡 Why relying on ONE platform is a dangerous gameIf you’ve ever felt like your business is one mistake away from crumbling—or you’re tired of feeling like you have to start over every time a platform changes—this is the episode you need to hear.Let’s normalize the messy middle and build smarter.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode, I’m so excited to have Dr. Ashley Dwyer back on the show! We were deep in convo—so you know this episode is packed.Ashley’s walking us through:How she identifies and coaches women with complex cases—think PCOS, hormone imbalances, gut issuesThe checklist she uses to assess whether a client truly is “doing all the right things”Why standard diet + fitness plans often don’t work for women with metabolic dysfunctionHer go-to lab markers for PCOS (plus the four types you need to know)How stress, sleep, and nervous system regulation play a massive role in outcomesThe reality behind "starvation mode" and metabolic adaptationWe also talk about how to help clients eat more (without spiraling), why grazing all day isn’t working, and how to shift women from fear and frustration to results and relief.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode, I’m kicking off a new series for health and wellness pros who want to build a profitable online business. I’ll share the exact steps I used to go from district fitness manager to scaling a multiple six and seven-figure business.We’ll cover business foundations, crafting offers, client communication, and building systems that support growth without burnout.And if you want to go deeper, join my free live training Simple Scaling — your roadmap to consistent, scalable revenue.Let’s dive in.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this engaging conversation, Jayme Shiarla, an executive wellness coach and author of "Beyond the Words," sheds light on the emotional void that often plagues high achievers. She shares her personal journey from dark moments to finding self-worth and the importance of slowing down. Discussing topics like burnout, societal pressures, and the 'high achiever's curse,' Jayme emphasizes the necessity of self-care and individualized growth strategies. Listeners will appreciate her insights on building trust and fostering authentic connections for greater fulfillment.

For the 400th episode of the PT Profit Podcast, we're diving into the nine crucial lessons learned on the journey to crossing $1 million in revenue. Whether you're a seasoned health professional or just starting out, these insights on efficient effort, discipline, boldness, and smart business strategies are invaluable. I share the highs and lows, emphasizing the importance of resilience, support, and a solid relationship with money. Tune in to discover what it truly takes to build a seven-figure business and transform your approach to success.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode, Megan Collier, a seasoned content creator from Seattle, shares her journey and insights on leveraging user-generated content (UGC) for business growth. Through her expertise, Megan discusses the fundamentals of UGC, its importance for brands in the fitness and wellness space, and actionable steps for beginners to start their UGC side hustles. You can learn more about her resource and UGC course here: https://stan.store/Megan_UGCShe provides tips on creating a compelling portfolio, negotiating contracts, and utilizing various types of content to attract brands. Megan also shares her experiences of working with different industries, including travel and service-based companies, offering valuable advice on how to approach and pitch to brands effectively. Tune in to learn how UGC can transform your business strategy and hear real-world examples of success in the field.Follow Megan on social here: https://www.instagram.com/megan_ugc/***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode, I will share easy-to-follow strategies for health and wellness professionals to create an Instagram bio that gets more leads, customers, and clients. As someone who’s built multiple six- and seven-figure businesses using Instagram, I’ll show you how to optimize your handle, name, and bio to attract and convert followers.We'll also cover:Why understanding the customer journey mattersHow to use SEO-friendly keywordsWriting a bio that builds trust and credibilityPlus, I’ll explain how to use pinned posts, highlights, and helpful content to boost engagement and grow your business. Tune in to learn proven tips for setting up an Instagram profile that drives success!***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode, we're going over how to thrive on Instagram without the hassle of advanced content creation. I also shared my journey of building a seven-figure business with minimal followers and discusses the three primary pillars of content creation: products, position, and plan. I also outlined the three types of content necessary for success: Shifting Perspective, Results in Advance, and Say Yes content. I elaborated on the five pieces of content types, including polarizing, educational, and connection pieces, among others. This episode is wrapped up with ten real, actionable ideas to boost your Instagram presence, ranging from using B-roll and trending sounds to creating collaborations, carousels, and lip-sync videos. Whether you feel like a content creator or not, these practical tips are designed to help you gain more views, leads, and clients efficiently.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint