PT Profit Podcast

Episode Title: Kim Jefferson on Menopause, Weight Gain, and Ditching Diet Culture RulesEpisode Summary:In this compelling episode, host Beverley Simpson sits down with Kim Jefferson, a fitness coach specializing in women over 40, to discuss the transformative journey of navigating menopause, hormonal shifts, and breaking free from restrictive diet culture. Kim shares her personal story of early menopause and how traditional fitness approaches failed her, leading her to develop a revolutionary coaching philosophy centered on flexibility, self-compassion, and sustainable habits. The conversation explores how women can achieve their health goals without rigid rules, the importance of experimentation, and practical strategies for building lasting lifestyle changes that honor both physical and mental well-being.Key Discussion Points:0:00-2:00: Introduction and Kim's background working with women over 40 who struggle with body changes despite "doing everything right"2:00-5:30: Kim's personal early menopause journey and the dismissive response from her doctor ("stop eating sandwiches")5:30-10:00: Symptoms Kim experienced: hot flashes, unexplained weight gain, sleep issues, brain fog, and fatigue—despite maintaining her fitness routine10:00-15:00: How Kim discovered functional medicine and the importance of proper hormonal testing and professional support15:00-20:00: The identity crisis of being a fitness professional gaining weight and the psychological impact of not "looking the part"20:00-25:00: Discussion on unrealistic fitness expectations, bodybuilding as an extreme sport, and the difference between being lean and being healthy25:00-30:00: Introduction of Kim's "non-negotiables" concept from her New Zealand trip—flexible discipline that works in real life30:00-35:00: The "take what you need, leave the rest" philosophy inspired by Bruce Lee and Alan Cosgrove35:00-40:00: How Kim works with clients to identify their non-negotiables (e.g., Friday night pizza) and builds sustainable protocols around them40:00-45:00: The problem with all-or-nothing thinking and why giving clients permission to break "diet rules" is transformative45:00-50:00: Kim's approach to nutrition: focusing on protein, fiber, and vegetables rather than restrictive meal plans50:00-55:00: Favorite fiber sources: broccoli, Brussels sprouts, cauliflower, winter squashes, and green beans55:00-60:00: The concept of "fixing your house foundation" before specialty diets—addressing basic nutrition before complex protocols60:00-65:00: Major client breakthroughs: permission to eat without guilt and enjoying meals without diet mentality65:00-70:00: Working with former bodybuilders and the challenge of unlearning obsessive tracking behaviors70:00-75:00: Kim's transition from in-person to online coaching (15 years ago, not forced by 2020)75:00-80:00: How Kim started writing workouts for clients during summer months when gym income dropped80:00-85:00: The evolution of online fitness coaching and how it's transformed the industryCONNECT WITH KIM JEFFERSONInstagram: https://www.instagram.com/kimjeffersoncoach/Facebook Group: Fit Girl Magic Community: https://www.facebook.com/groups/611961752229951Podcast: [Fit Girl Magic] https://podcasts.apple.com/us/podcast/fit-girl-magic-healthy-living-for-women-over-40/id1476883661Support the show

In this episode of the PT Profit Podcast, host Beverley Simpson reveals a step-by-step conversion content strategy that personal trainers, health coaches, and nutritionists can use to attract, connect, and convert ideal clients on Instagram even with fewer than 2,000 followers. Rather than relying on spam DMs, massive launches, or constant posting, I'm sharing a pressure-free, permission-based sales system that builds on a clear offer stack and strategically crafted conversion content. She demonstrates how layering context into educational content transforms it into high-converting material, and explains the importance of combining organic and low-budget paid traffic to navigate platform dynamics and maintain business momentum.✨ In this training you'll discover:The crucial difference between posting "value" and creating content that actually converts.How to build a pressure-free, permission-based sales system that feels good for both you and your future clients.The step-by-step framework to turn your expertise into content that generates DMs and sales.Why layering in low-budget ads ($2-$5/day) is the secret to getting seen in a crowded market.How to finally get your message in front of the right people who need your help.If you're ready to stop guessing and start building a predictable system for getting clients, this is the training for you.RESOURCES MENTIONED & HELPFUL LINKS▶ Watch the video on crafting your Million Dollar Offer Stack: https://youtu.be/rVg-CS2LMNE?si=T3L5ADO3QDJhrJ0v▶ Ready to build your profitable online coaching business the simple way? Register for the next free training: Simple Scaling LIVECONNECT WITH MEInstagram: @bsimpsonfitnessSupport the show

Physio Secrets: Tune Inward to Heal Pain & Conquer IncontinenceFeeling stuck, stiff, and sore in your own body? What if the secret to healing pain and overcoming issues like incontinence wasn't about more intense workouts, but about learning to tune inward?In this powerful conversation, I sit down with Tatiana, a physiotherapist with over 15 years of experience who blends traditional science with the art of yoga and mindfulness. She shares her unique 'inside-out' approach to movement that empowers women, especially moms in their 40s and beyond, to reconnect with their bodies, heal chronic aches, and conquer common (but not normal!) issues like incontinence.If you've ever been told that aches and pains are just a part of getting older, this episode will change your perspective forever.In This Episode, We Discuss:Tatiana's personal journey from a running injury to becoming a physio who challenges the "you're just getting older" narrative.The power of "tuning inward": What it means and how it differs from traditional exercise.Actionable insights into activating your inner core to build a strong, foundational support system for all movement.Why it takes more than 21 days to build a habit and how to stay consistent even when you don't feel like it.The surprising ripple effect this practice has on your focus, calmness, and ability to handle life's stressors.This conversation is for any woman who is ready to stop feeling like a stranger in her own body and start moving with confidence and strength, from the inside out.CONNECT WITH TATIANA: ► Instagram: https://www.instagram.com/tatiannagrahaminc/WANT TO START AND SCALE YOUR BUSINESS: on sale now through 12/2: https://ptprofitformula.com/formulaSupport the show

In this compelling episode, Beverley Simpson breaks down the essential framework for building a profitable offer stack that actually converts without relying solely on high-ticket offers or free content. If you're a health and wellness professional feeling overwhelmed by AI tools, GLP-1 access, and information overload, this episode is your roadmap. This proven methodology for creating premium, accessible, and free offers that work together to generate consistent, predictable revenue. Drawing from her experience as a former district fitness manager generating $2.1 million annually and over seven figures in the online space. Beverley reveals why starting with a clear offer brief (not your audience) is the secret to scaling sustainably and protecting your business from AI competition.Key Discussion Points:[0:00-2:00] Introduction: The challenge health professionals face with GLP-1s, AI coaching tools, and information saturation[2:00-4:30] Beverly's credentials: Former district fitness manager for national gym chain in Manhattan; $2.1M annual revenue; 7+ figures generated online over 10 years[4:30-8:00] Why starting with the offer brief (not audience building) is the reverse approach that actually works faster[8:00-12:00] The importance of specificity: Finding your "champagne client" through problem-solving, not demographics[12:00-15:00] The psychology of selling: "Sell them what they want, give them what they need"—addressing what clients actually desire vs. what they need[15:00-18:00] How laser-specific positioning AI-proofs your business and subconsciously attracts your ideal client[18:00-22:00] The critical role of perceived value: Why price isn't the differentiating factor; it's the perception of 10x return on investment[22:00-26:00] The problem with free offers: Why clients won't show up without emotional investment (time, email, or money)[26:00-30:00] The million-dollar offer stack framework: Premium offers ($1K-$5K range), accessible offers ($9-$97), and strategic free content[30:00-34:00] Why leveraged premium offers must scale without increasing workload proportionally[34:00-38:00] Validation strategy: Using conversion content to reach the 3% of your audience ready to buy[38:00-42:00] The 95-97% middle market: Addressing resistance to process, self, and fear through strategic content[42:00-46:00] Google data insight: Consumers need 7 hours of content, 11-14 touchpoints across 4+ platforms before buying[46:00-50:00] Why increasing asking price increases consumption and perceived value[50:00-54:00] The importance of trust-building: Addressing consumer skepticism from past negative experiences[54:00-58:00] Why accessible options don't cannibalize premium offers; they create better clients[58:00-62:00] The strategic use of free content: Value-adding through perspective shifts, not information dumps[62:00-66:00] Case study: How Alex Ozzi built million-dollar businesses with ads before// RESOURCES MENTIONED➡️ Join my FREE Live Workshop | Simple Scaling: Learn how to build and scale your profitable online coaching business. Save your seat here: https://ptprofitformula.com/simplescaling// CONNECT WITH BEVERLEY➡️ INSTAGRAM: Have questions or want more offer ideas? Send me a DM with the words "offer ideas" at @BSimpsonFitnessSupport the show

In this transformative conversation, Vivian Hudson, a leadership and resilience coach with a background as a pharmacist and autonomic nervous system specialist, shares her powerful journey from pharmacy ownership to coaching high-achieving leaders. Vivian reveals the critical connection between stress and chronic disease citing research showing that 90% of disease is attributed to stress and introduces her innovative "Power Pause" program designed to help leaders break free from burnout, perfectionism, and people-pleasing patterns. Through personal stories and practical insights, she demonstrates how awareness, choice, and consistent practice can reshape lives and create lasting transformation in both professional and personal relationships.Key Discussion Points0:00-2:30: Introduction and personal updates about Vivian's children's milestones (first car purchase and home buying)2:30-8:00: Vivian's career journey—from owning two pharmacies in Australia to recognizing the limitations of traditional pharmacy practice and the desire to create deeper impact in people's lives8:00-12:00: The shift to coaching and how it became transformational for both her clients and herself; introduction to autonomic nervous system testing and stress management12:00-15:30: The critical statistic: 90% of disease is attributed to stress; explanation of how stress creates biochemical responses (cortisol, adrenaline) that contribute to chronic conditions like heart disease, diabetes, and autoimmune diseases15:30-20:00: Three major stress drivers in high-achievers and leaders: people-pleasing, perfectionism, and overachievement; the story of the stepson's school flyer as a wake-up call about prioritizing work over relationships20:00-25:00: The guilt paradox—feeling guilty whether at work or at home; the importance of being present and saying "yes to yourself"25:00-30:00: How busy brain and multitasking prevent true rest and contribute to chronic stress; the importance of questioning whether we're doing busy work or meaningful work30:00-35:00: Reference to Bronnie Ware's research on "The Regrets of the Dying"—people wish they hadn't worked so hard and had been more true to themselves35:00-40:00: Introduction to the "Power Pause" program—a 6-week structured program using an app to create awareness of limiting beliefs and thought patterns40:00-45:00: The concept of neural networks and how 90% of our thoughts and actions are habitual; the power of the pause as a choice point to break reactive patterns45:00-50:00: Results clients see within the first few weeks: increased awareness, reduced stress, improved relationships, and better health outcomes through stress reduction50:00-55:00: Addressing the "but it's not working" mindset—the importance of doing the reps consistently, just like building muscle in fitness; the realization that knowing a limiting belief doesn't make it disappear55:00-60:00: The power of choice and personal responsibility; moving from victim mentality to empowerment; the story of asking for help in her marriage rather than expecting her partner to read her mind60:00-65:00: How Vivian's husband became more involved in household tasks after understanding the guilt dynamics at play; the ripple✨ Ready to Build a Predictable, Sustainable Coaching Business?Here are some resources mentioned on the show:🎯 90 Days Done For You Content That Converts™Plug-and-play templates to generate leads and clients daily on Instagram™  without posting nonstop. 👉 https://ptprofitformula.com/content💡 The Complete Blueprint to multiple 6 fiSupport the show

If you’ve ever wondered what it actually takes to generate consistent, predictable, and sustainable $10K–$50K months as a personal trainer, health coach, nutritionist, or registered dietitian… this episode lays out the entire blueprint step by step.Inside this episode, Beverley pulls back the curtain on the exact systems, structure, and strategy required to build a coaching business that produces dependable revenue month after month — without relying on trends, hacks, freebies, or burnout hustle.Whether you're scaling past your first 10K month or setting your sights on 50K+ months, this is your complete roadmap.⭐ In This Episode, You’ll Discover:💰 The Difference Between 0–10K, 10–50K, and 50–100K MonthsWhat actually changes (and what stays the same) as you move through each revenue tier — and why many coaches unknowingly build their entire business on sand instead of concrete.📊 The TLC (Traffic, Leads, Customers) + 3 Ps FrameworkWhy every online business succeeds or fails based on how to map your customer journey so that strangers become buyers predictably, not accidentally.🎯 Why “Know, Like, Trust” and Endless Free Value No Longer WorksBeverley breaks down why traditional online business advice fails in 2025 and what consumers actually need to confidently invest in your coaching.🏗️ Phase 1: Design It (The Million Dollar Offer Stack)How to engineer premium, accessible, and scalable offers from the end-goal backward so your business can grow without exploding your time, capacity, or expenses.🚀 Phase 2: Deliver It (The Rapid Lean Launch Method)A proven 7–14 day lean launch that has produced 8K–15K cash weeks with as few as three pieces of content — using organic traffic and $2–$5/day ads.✍️ Conversion Content That Sells (Not “Value Posts”)Why 15 core content concepts rooted in problem awareness will outperform any posting calendar, trend, or hook list — and how to use them to flood your calendar with calls and DMs.💸 Phase 3: Systems to Scale (Stop Attracting Freebie Seekers)How to build a customer list, not just an email list so the business makes sales daily without pressure, spam, or cold outreach.🤖 Competing in a Disrupted Market: GLP-1, Peptides & AIWhy the marketplace in 2025 is fundamentally different and how to stand out, stay top-of-mind, and become the only obvious choice in your niche even as AI tools flood the industry.⚙️ Phase 4: Automate It (Work Yourself Out of the Fulfillment Grind)How to use AI, automation, and/or assistant coaches to remove yourself from 40–50 hours/week of fulfillment and step into the CEO role.✨ Ready to Build a Predictable, Sustainable Coaching Business?Here are some resources mentioned on the show:🎯 90 Days Done For You Content That Converts™Plug-and-play templates to generate leads and clients daily on Instagram™  without posting nonstop. 👉 https://ptprofitformula.com/content💡 The Complete Blueprint to multiple 6 figuresA step-by-step plan for building a predictable revenue system in 2025 👉 https://ptprofitformula.com/simplescaling💬 Connect With Beverley:Instagram: https://www.instagram.com/bsimpsonfitness/If You Loved This Episode…Please subscribe, rate, and leave a review! It helps the show reach more coaches who want to transform lives and build businesses that scale sustainably.Support the show

In this raw and authentic episode, we sit down with Sarah Parise, a certified personal trainer with 21 years of experience who now specializes in perinatal wellness. Sarah shares her powerful personal journey through postpartum depression and how it transformed her mission to help moms prioritize their wellness through her signature "2% of the day" approach. This episode offers practical insights into maternal health, body image, and finding yourself beyond motherhood.Key Discussion Points:Introduction to Sarah's background and specialization in perinatal wellnessThe "2% of the day" approach: Making wellness accessible for busy momsRedefining healthy choices and moving away from restrictive mindsetsSarah's personal postpartum journey and struggle with depressionThe importance of professional support during subsequent pregnanciesBreaking the stigma around maternal mental healthNavigating body image and weight loss conversations with childrenBuilding sustainable healthy habits as a familyMentioned Links:Instagram: @GreatDaysBySarahFacebook Group: "Timeout for Moms Wellness, Accountability and Support"Actionable Steps/Key Takeaways:Start with dedicating 2% of your day (28.5 minutes) to self-care - break it into smaller chunks if neededFocus on how foods make you feel rather than counting calories or restrictingBuild a support system before, during, and after pregnancyModel healthy behaviors and positive body image for your childrenAbout Our Guest:  Sarah Parise is a certified personal trainer and perinatal wellness specialist with over 21 years of experience. After experiencing her own postpartum struggles, she dedicated her career to helping moms find strength and wellness through sustainable, realistic approaches. Her signature "2% of the day" method has helped countless women, including grandmothers, reclaim their health and vitality.Ready to prioritize your wellness journey? Join Sarah's free Facebook community "Timeout for Moms Wellness, Accountability and Support" for immediate access to free workouts, live meditations, and a supportive community of like-minded moms. Download her free "Back to School Fit Blueprint" to start implementing simple, effective changes today.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit FormuSupport the show

After experiencing significant personal and professional obstacles including family challenges, team transitions, and technical setbacks, Beverley emerged with powerful insights about what's working in 2025 and what to expect for 2026. She breaks down a systematic approach to monetizing your fitness expertise on Instagram, emphasizing the shift from information-based offerings to transformation-based programs. Whether you're just starting out or scaling an existing coaching business, this episode provides actionable strategies to replace in-person clients with profitable online leverage.Key Discussion Points[0:00-2:30] Introduction and episode overview: Understanding the current state of the fitness industry and the divide between thriving and struggling coaches[2:30-5:00] The impact of GLP-1s and AI on the fitness industry: How consumer trust has shifted and why demonstration beats information[5:00-12:00] Beverly's personal and professional breakdown in 2025: Navigating family challenges, team transitions, and the importance of mental health support[12:00-15:00] The critical lesson on reverse engineering goals: Using performance metrics and binary actions to reduce emotional decision-making[15:00-18:00] Step One—Assessing your offer stack: Moving from selling sessions to selling transformations that are irresistible and self-selling[18:00-22:00] The three-tier offer model: High-value free offers (conversation-based), accessible low-ticket offers, and premium transformation programs[22:00-28:00] Step Two—The Rapid Lean Launch: Creating 3-12 conversion concepts that become your sticky anchor message[28:00-35:00] Content strategy breakdown: Three value-forward posts and seven hand-raises designed to generate inbound conversations[35:00-40:00] Webinars and masterclasses: Why weekly training sessions create unlimited ad budgets and consistent customer acquisition[40:00-45:00] The Loom experience innovation: How to have high-converting conversations without a massive sales team or constant availability[45:00-50:00] Scaling with AI and paid ads: The importance of content consumption (6-14 hours) for building trust in your process[50:00-52:00] Final call to action: Invitation to request a customized profit plan and free workshopMentioned LinksInstagram Profile: @bsimpsonfitnessPrevious Episode: "The Truth About Instagram Growth" (referenced for detailed learnings from the 3-5 posts daily experiment)Free Resource: Three Post Profit Plan (generates $5-15K within three posts) - DM me @bsimpsonfitnessFree Workshop: Live training on implementing the profit system in your business Simple Scaling: https://ptprofitformula.com/simplescalingResourcesGoogle Consumer Insights: Research showing it takes 6-14 hours of content consumption to build trustPT Profit Podcast Archive: Access to previous episodes and resources at https://bsimpsonfitness.com/post/The-Brutal-Truth-About-Instagram-Growth-Why-Ads-Are-Your-Secret-Weapon-And-How-to-Make-Them-Pay-for-ThemselvesSupport the show

In this inspiring episode, we sit down with Chanin, a former nurse of 20+ years who transformed her life by losing over 100 pounds and launching her own health coaching business, Flexi Fit Transformations. Chanin shares her personal journey from experiencing a work injury and COVID-19 complications to rediscovering joy through fitness and healthy living. Her story demonstrates how personal transformation can lead to a powerful mission of helping others achieve their health and wellness goals.Key Discussion Points:Chanin's background as a nurse and transition to health coachingThe turning point: Vacation in Florida that sparked changeFinding the right gym and overcoming fitness anxietyThe importance of tracking progress and non-scale victoriesBuilding a comprehensive coaching programThe value of professional certifications and continuous learningBalancing business growth with authentic client careThe importance of mindset in transformationCreating sustainable lifestyle changesMentioned Links:Flexi Fit Transformations: [https://flexyfittransformations.com/]Instagram: [@flexyfitwithchanin]Facebook: [Flexy Fit Transformations]Resources:Nutrition tracking app for clients [Details to be provided by Chanin]Customized workout programsMindset coaching materialsProgress tracking toolsActionable Steps/Key Takeaways:Start with your "why" - Make sure your motivation for transformation is stronger than temporary obstaclesTrack both scale and non-scale victories to maintain motivationInvest in professional guidance and support systems for sustainable changeFocus on building healthy habits that become part of your daily routineRemember that transformation is about more than just weight loss - it's about finding joy and confidence in life***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In this vulnerable and insightful episode of the PT Profit Podcast, host Beverley Simpson dives deep into the realities of organic Instagram growth. After a 30-day experiment of posting 3-5 times daily, Beverley shares her hard-earned lessons, emphasizing the power and cost-effectiveness of paid ads. She debunks common myths, discusses the four phases of business growth, and reveals why a business-first approach, leveraging ads to pay for themselves, is the most sustainable path to consistent revenue. Tune in to discover how to build an Instagram sales machine without the burnout and the constant comparison.Mentioned Links:Beverly Simpson's Instagram: @bsimpsonfitnessFree Training: Simple Scaling30-Day Daily Sales Instagram ProtocolResources:PT Profit Podcast (over 400 episodes of business, marketing, and sales expertise)90 Days Done for You ContentActionable Steps/Key Takeaways:Prioritize Ads: Understand that paid ads are often more cost-effective and energy-efficient than solely relying on organic strategies. Aim to make your ads pay for themselves.Focus on Business First: Build your business foundation, starting with your offer, before solely focusing on audience growth. Every piece of content should serve a conversion event.Manage Your Energy: Be mindful of the emotional toll of organic growth. If you find yourself caught in comparison or excessive consumption, consider how ads can alleviate this pressure.Guest Information (If applicable):Host: Beverley SimpsonExperienced sales professional with over 10 years in the fitness industry.Former District Fitness Manager for a national gym in Manhattan.Previously built 18,000+ follower Instagram account.Passionate about helping coaches build profitable online businesses.Find her on Instagram: @BSimpsonFitnessReady to transform your Instagram strategy and build a consistent revenue stream? Join Beverley's 30-day challenge and learn how to create an Instagram daily sales machine that makes your ads pay for themselves:Daily Instagram Protocols:https://ptprofitformula.com/protocol***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformulSupport the show