PT Profit Podcast

In this vulnerable and insightful episode of the PT Profit Podcast, host Beverley Simpson dives deep into the realities of organic Instagram growth. After a 30-day experiment of posting 3-5 times daily, Beverley shares her hard-earned lessons, emphasizing the power and cost-effectiveness of paid ads. She debunks common myths, discusses the four phases of business growth, and reveals why a business-first approach, leveraging ads to pay for themselves, is the most sustainable path to consistent revenue. Tune in to discover how to build an Instagram sales machine without the burnout and the constant comparison.Mentioned Links:Beverly Simpson's Instagram: @bsimpsonfitnessFree Training: Simple Scaling30-Day Daily Sales Instagram ProtocolResources:PT Profit Podcast (over 400 episodes of business, marketing, and sales expertise)90 Days Done for You ContentActionable Steps/Key Takeaways:Prioritize Ads: Understand that paid ads are often more cost-effective and energy-efficient than solely relying on organic strategies. Aim to make your ads pay for themselves.Focus on Business First: Build your business foundation, starting with your offer, before solely focusing on audience growth. Every piece of content should serve a conversion event.Manage Your Energy: Be mindful of the emotional toll of organic growth. If you find yourself caught in comparison or excessive consumption, consider how ads can alleviate this pressure.Guest Information (If applicable):Host: Beverley SimpsonExperienced sales professional with over 10 years in the fitness industry.Former District Fitness Manager for a national gym in Manhattan.Previously built 18,000+ follower Instagram account.Passionate about helping coaches build profitable online businesses.Find her on Instagram: @BSimpsonFitnessReady to transform your Instagram strategy and build a consistent revenue stream? Join Beverley's 30-day challenge and learn how to create an Instagram daily sales machine that makes your ads pay for themselves:Daily Instagram Protocols:https://ptprofitformula.com/protocol***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformulSupport the show

In this conversation, host Beverley Simpson and wellness coach Paloa Atlason explore the power of self-awareness, embracing change, and the importance of integration in both personal health and business growth. Paula shares her expertise on how to navigate hormonal changes, the pitfalls of quick-fix solutions, and why slowing down is essential for true transformation. This episode offers valuable insights for anyone looking to create sustainable change in their body, business, or life.**Mentioned Links:**  Paola Atlason's website: https://paolaatlason.live/Paola's Instagram: @paolaatlasonwellnessPaola's YouTube channel: @paolaatlason **Resources:**  One-on-one mentorship containers for personalized coaching  Community programs focusing on food, behavior, and reset protocols  Free trainings on Paula's YouTube channel providing program foundations  **Actionable Steps / Key Takeaways:**  - Allow neutral space (~3 months) to implement changes before switching  - Practice daily self-awareness by asking: "How do I feel? What do I want? What do I need?"  - Create a simple "ideal plate" with vegetables, protein, healthy fats, and starches  - Embrace discomfort as necessary for growth, like wind strengthening trees  **Guest Information:**  - **Paloa Atlason:** Wellness coach specializing in holistic approaches to women's body changes, focusing on sustainable habits and combining structure with flexibility.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Today’s episode with host Beverley Simpson interviews weight loss coach Kim Siberski, who specializes in helping women over 50 achieve sustainable weight loss without restrictive dieting. Kim shares her personal journey of losing 30 pounds and keeping it off for over four years after decades of yo-yo dieting. She reveals her simple yet effective approach to weight management that focuses on mindset transformation, listening to your body's hunger cues, and creating personalized strategies that fit into busy lifestyles. This conversation offers valuable insights for women who are tired of dieting but still want to achieve their health and weight goals in their 50s and beyond. Actionable Steps / Key TakeawaysStop focusing on restrictive dieting and instead learn to listen to your body's hunger cuesWork on improving your self-talk and mindset as the foundation for sustainable weight lossFind ways to incorporate movement into your day that fit your schedule, even if it's just 5-10 minutes at a timeDon't use menopause or age as an excuse - weight loss is still possible after 50 with the right approachConnect with her here:- Kim Siberski's Website:https://kimsiberski.com/- Kim Siberski's Social  FACEBOOK   |   INSTRAGRAMIf you’re ready to start and scale a profitable business online, schedule your free profit plan here:https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitness***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the showSupport the show

In this powerful episode, Beverley Simpson, a former district fitness manager turned business coach, breaks down the essential steps to becoming the leading coach in your niche, whether online or in-person. She addresses the changing market landscape, including the emergence of AI and peptides, while providing actionable strategies to stand out in an evolving industry. The episode focuses on balancing personal worth with business value, developing authority, and implementing effective marketing strategies.Key Discussion Points:Understanding personal worth vs. business valueDifferentiating between expertise and authority Identifying and clearing limiting beliefsDeveloping your unique propositionMarketing strategies and visibilityAdapting to market changes (AI, peptides, GLP-1s)Implementing effective advertising strategiesMentioned Links:BSimpsonFitness (Social Media): @BSimpsonFitnessWebsite: bsimpsonfitness.comFree Training: [INSERT LINK HERE] (Referenced in show notes for marketing strategy implementation)Resources:[INSERT LINK HERE] Pressure-free permission-based sales system training[INSERT LINK HERE] Additional resources on market adaptation strategiesActionable Steps/Key Takeaways:Separate personal worth from business value - recognize that you're worthy because you exist, while your business value is based on what you bring to the marketDevelop your unique process and clearly communicate your specific solution to a specific problem for a specific personImplement a balanced marketing strategy combining paid advertising with organic content to maximize visibilityReady to transform your coaching business and become the #1 authority in your niche? Register for the free training mentioned in this episode to learn how to implement a pressure-free sales system that consistently attracts your ideal clients. Click the link in the show notes to secure your spot and start your journey to becoming the go-to coach in your area.https://ptprofitformula.com/simplescalingNote: This episode was recorded in September 2025 and reflects current market conditions including AI integration and emerging health technologies.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month BlSupport the show

In this raw and honest episode, Beverley sits down with intimacy coach Sophia Ashley to talk about what really happens to your sex life after kids—and how to get the spark back.Sophia shares her personal story of reinventing desire in her own long-term relationship (three times!) and the real reason most couples struggle with intimacy—it’s not what you think.They unpack:Why low libido isn’t a personal failureThe hidden blockers to physical connection (especially for moms)How to create the conditions for desire—not just wait for it to happenPractical ways to reconnect with your partner emotionally and sexually—even if it feels awkward at firstActionable Steps/Key Takeaways:Recognize that libido naturally changes throughout life and relationships - it's not static but responsive to life transitions, stress, and relationship dynamicsCreate regular opportunities for non-sexual touch and connection to rebuild intimacy before focusing on sexHave open conversations about what's working and not working in your intimate life, acknowledging that needs and desires evolve over timeIf you’ve ever thought, “I love my partner… but where did our sex life go?” this conversation is for you.Instagram: @theHappyVProject [Sophia's Instagram account for those seeking help with intimacy issues]***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the showSupport the show

In this episode, I’m joined by board-certified health coach and former 100-ton ship captain, Lindsay of Sailor Health Coaching. From navigating the polar seas to building her own fitness app, Lindsay shares her incredible journey of reinvention one that empowers women, especially in midlife, to reclaim their strength, habits, and health.We dive into:How Lindsay transitioned from life at sea to coaching full-timeWhy women in perimenopause and beyond should prioritize strength trainingHer app-building journey and how it changed her businessThe truth about “getting bulky” and other fitness mythsWhat she learned inside the PT Profit Accelerator that helped her finally growWhy TikTok became her #1 platform (and how she keeps content creative + consistent)This episode is packed with inspiration, real talk, and practical tools—especially if you’ve ever felt like you were starting over, stuck in burnout, or trying to cut through the noise of diet culture.📱 Download Lindsay’s Free Fat Loss Blueprint App: 👉 App Store – Sailor Health Coaching 👉 Google Play – Sailor Health Coaching🌐 Connect with Lindsay: 📍 Website: https://www.sailorhealthcoaching.com 📱 TikTok: @sailorhealthcoaching***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the showSupport the show

In this dynamic episode, we dive deep into how health and wellness professionals can create sustainable passive income streams while navigating the evolving landscape of AI technology. The discussion focuses on transforming traditional fitness business models into scalable, automated systems that generate revenue without constant active involvement. Special emphasis is placed on maintaining human connection while leveraging technology to enhance service delivery and client experience.Key Discussion Points:Understanding true passive income vs. active income in the fitness industryThe pressure-free sales system and million-dollar offer stack conceptAI's role in enhancing (not replacing) fitness professionals' servicesDigital products and implementation strategiesOnline courses and educational content creationAffiliate marketing opportunities for fitness professionalsRevenue streams through YouTube and content creationSubscription vs. membership modelsMobile app development and additional passive income opportunitiesMentioned Links:Instagram: @BSimpsonFitness[Episode Link with Mel Abraham - TO BE ADDED]ChatGPT Plus: https://chat.openai.com/Canva AI: https://www.canva.comResources:Free Profit Plan Consultation: https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessActionable Steps/Key Takeaways:Create a pressure-free sales system with three tiers:Premium high-touch offerMid-tier implementation programLow-ticket front-end offer ($27-$97)Leverage AI tools for productivity while maintaining human connection:Use AI for content polish and enhancementCreate custom GPTs for client supportMaintain personal touch in premium offeringsDevelop multiple passive income streams:Digital products with implementation componentsOnline courses with AI-enhanced featuresAffiliate marketing through product recommendations***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In this episode of the PT Profit Podcast, I sit down with Oreet, founder of the SharQuí Method, to explore how she transformed her cultural roots and passion for belly dance into a scalable, accredited fitness certification that's empowering instructors around the world.We discuss:The origin story of SharQuí Method and how Oreet identified a gap in the fitness industryThe 32-count method that makes her classes effective and accessible for all skill levelsHow SharQuí Method differs from Zumba and traditional dance fitness formatsWhy belly dance is more than movement — it’s a modality for strength, sensuality, and soulHow Oreet helps instructors turn their passion into profitable class offeringsIf you’ve ever thought, “I love movement, but how do I make it a business?” this episode is for you.🎓 Learn more about SharQuí Method Instructor Certification: 👉 https://www.sharqui.com/teach🩰 Try a class in the virtual studio: 👉 https://www.sharqui.com/online💸 Join the Earn What You Deserve Class: 👉 https://sharqui.kartra.com/page/earnwhatyoudeserve-trainingConnect with Oreet and follow along with SharQuí Workout on Instagram 👉 https://www.instagram.com/sharquiworkout/***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In this value-packed episode, Beverley Simpson breaks down the strategic approach to making daily sales on Instagram as a health professional transitioning online. She shares her proven four-pillar content strategy (Interrupt, Inspire, Invite, Implement) and explains how to create both macro and micro content cycles that drive consistent sales without being pushy or salesy. This episode is perfect for health professionals looking to monetize their expertise through social media with integrity and authenticity.Watch the Youtube version here:https://youtu.be/5OJs7I6li4A**Key Discussion Points:**00:00 Introduction to Instagram Sales for Health Professionals00:53 Setting Up Your Instagram Strategy02:09 Understanding Your Offers and Shifting Your Perspective on Selling05:25 Building a Promotional Calendar11:32 Content Strategy: Macro and Micro Cycles16:13 Executing the Promotional Calendar22:50 Conclusion and Next Steps**Mentioned Links:**Previous Episode: "The Best Content Strategy"https://youtu.be/1sHcs4TYyXkFree Profit Plan Call Bookinghttps://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessConversion Contenthttps://ptprofitformula.com/conversioncontent**Actionable Steps/Key Takeaways:**1. Implement the four-pillar content strategy (Interrupt, Inspire, Invite, Implement) to create a consistent sales flow2. Focus on creating both macro content (long-form: YouTube, podcast) and micro content (short-form: Instagram posts, reels)3. Aim for 20 sales page views to convert one customer4. Post consistently on Instagram (1-3 times daily) following the content pillars5. Track performance metrics to optimize your strategyReady to implement this proven Instagram strategy in your health business? Book a free profit plan call with Beverley or her team to get a customized roadmap for your business success. Visit https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessto schedule your session today.Note: This episode demonstrates exceptional value for health professionals looking to scale their business online. The content is structured to be both educational and actionable, with clear steps for implementation. The show notes maintain BSimpson Fitness's brand voice by being direct, empathetic, and focused on providing genuine value while maintaining professional credibility.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: Support the show

In today’s powerful episode, I’m joined by grief coach and author Rachel Tenpenny McGonigal, whose groundbreaking work is helping high achievers, parents, and entrepreneurs alike redefine what it means to heal after loss. Rachel shares her deeply personal story of losing her two baby daughters, what most people get wrong about grief, and how she teaches clients to reclaim their power, purpose, and identity—even after unimaginable pain.We dive into:✓ Why "time heals all wounds" is a myth ✓The difference between closure vs. completion✓ Why healing isn’t about being fearless, but becoming equipped✓ Her 5-step holistic grief processing framework✓ How to show up for others who are grieving (what to say and what not to say)✓ The #1 skill entrepreneurs are missing when it comes to sustainable successWhether you’ve personally experienced loss or want to better support someone who has, this episode will shift how you think about healing forever.🛒 Grab Rachel’s book: 📚 The Truth About Healing After Loss on Amazon 👉 https://a.co/d/a7CT4o0🌐 Connect with Rachel: 📍 https://thegriefgal.com/ 📷 Instagram: @the_grief_gal***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show