In this "Best Of" episode, we're highlighting an insightful conversation with Gerard Friedman, a seasoned coach with over 15 years of experience in both athletic training and health coaching.In This Episode, You’ll Learn:* How Gerard transitioned from working with high school athletes to training the general population.* The differences between athletic training and general population coaching.* The importance of individualized assessments to tailor programs that meet clients’ specific needs.* Strategies to help clients build confidence, stay consistent, and achieve long-term fitness goals.* How Gerard blends health coaching with personal training to support clients in making sustainable lifestyle changes.* The role of experimentation and continuous learning in staying passionate and effective as a coach.Key Takeaways:* Personalized training is essential for helping clients achieve their goals, whether they are athletes or general population.* Building confidence through gradual progress is crucial, especially for clients dealing with pain or previous injuries.* Consistency is key—both in training and in adopting healthier habits outside the gym.* Coaches should continuously experiment with different training methodologies to keep their practice fresh and effective.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest  Gerard Friedman is a certified athletic trainer, personal trainer, and nationally board-certified health and wellness coach. With over 15 years of experience, Gerard has worked extensively with both high school athletes and the general population, helping them enhance their athleticism, reduce pain, and achieve their fitness goals.Connect with Gerard:* Website: bellhousefitness.com* Instagram: @bellhouse_fitnessJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, I'm thrilled to dive into a topic that's been on a lot of your minds: how to build a hot audience of clients without feeling like you need to live on social media. We all know how overwhelming it can be to constantly chase followers and likes, but today, I'm going to show you a different approach—one that focuses on profitability rather than popularity.I'll be breaking down the critical differences between followers and a true, engaged audience. We'll explore why it's essential to shift your mindset from chasing viral moments to creating meaningful connections that drive your business forward. Plus, I'll be sharing some of my top strategies for content creation, so you can build an audience that’s genuinely interested in what you offer—without burning yourself out.We’ll also tackle the concept of 'not enoughness'—that sneaky feeling that you’re not doing enough or that you need more before you can succeed. I’ll help you knock down those pedestals and get real about appreciating where you are right now while staying open to growth and expansion.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode of the PT Profit Podcast, we sit down with Aman Jaggi, a dedicated personal trainer who transitioned from being an auto mechanic to a successful fitness professional. Aman shares his journey, including the challenges he faced and how his personal experiences with injury and recovery have shaped his training approach. We discuss the importance of consistency, mobility, and recovery in achieving long-term fitness success. Aman also talks about his recent move from Alberta to Ottawa and his efforts to build an online training business. Tune in for valuable insights, practical tips, and motivational advice that can help you in your fitness career.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Aman Jaggi is a dedicated and experienced personal trainer based in Ottawa, Ontario. With over seven years of experience in the fitness industry, Aman has worked with a diverse clientele, ranging from children to seniors, helping them achieve their fitness goals through personalized training plans.Aman’s journey into fitness began after transitioning from a career as an auto mechanic, where he experienced firsthand the debilitating effects of physical labor without proper strength and mobility training. His personal experiences with injury and recovery have deeply influenced his approach to training, emphasizing the importance of consistency, mobility, and recovery.Since starting his career in a big box gym, Aman has built a successful in-person training business and is expanding into online coaching. His passion for helping others live pain-free and healthier lives is evident in his client-centered approach and his commitment to lifelong learning in the fitness field.Learn more about Aman:https://www.instagram.com/singh_athletics/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In today's episode, we're diving deep into a crucial and timely topic: ethical marketing. With all the recent events in the fitness industry, I felt it was important to have an honest and transparent conversation about maintaining integrity in our marketing practices.In this episode, I'll be discussing:* The importance of transparent communication and meeting clients where they are.* Differentiating between ethical principles and marketing tools.* Strategies for maintaining honesty while effectively marketing, without resorting to fear-mongering tactics.I'll share my personal journey and reflections on how I've grappled with these issues, and how I've come to reconcile them in my own business. This episode aims to inspire you to stay true to your values and uphold high standards in the industry.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today, we're excited to introduce you to Dr. Ashley Dwyer, a former pharmacist who transitioned from traditional Western medicine to the world of holistic health and fitness. With a background in pharmacy and experience in competitive bodybuilding, Dr. Dwyer faced her own health challenges that led her to discover the power of functional health. Now, as the founder of Team BDN Coaching, she helps women navigate hormonal issues, weight loss, and lifestyle changes through a personalized and inside-out approach. Get ready to dive deep into her journey and learn how she empowers others to achieve lasting health and wellness.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Dr. Ashley Dwyer is the Founder and CEO of The Big Day Nutrition, a company she established in 2018 to revolutionize the way we approach health and wellness. Dr. Dwyer graduated from the UF College of Pharmacy in 2014 and worked as a retail pharmacist for several years.Throughout her career as a pharmacist, Dr. Dwyer felt constrained by the traditional medical model, which often relied heavily on medications to treat preventable illnesses. She recognized that many of these conditions could be managed or alleviated through lifestyle modifications and improved nutrition. This insight prompted her to transition from the pharmacy to health coaching.With a decade of experience in pharmacology and healthcare, coupled with her background in NPC bodybuilding competitions and personal health challenges, Dr. Dwyer has garnered extensive knowledge from functional medicine practitioners and numerous certifications. Her mission is to help clients master balanced nutrition and effective training without resorting to crash diets.Dr. Dwyer's credentials include PharmD, ACE Health Coach, HMCC, FNMS, Plant-based Nutrition, and soon-to-be Women's Health.She is a strong advocate for fueling our bodies correctly, using clean ingredients, engaging in strength training, and fostering a positive mindset. Dr. Dwyer believes that life is meant to be lived to the fullest, and achieving health and wellness should not require severe restrictions.Learn more about Dr. Ashley Dwyerhttps://www.instagram.com/dr.dwyer/https://teambdncoaching.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In today's episode, I'm giving you an honest, no-nonsense look at how to hit consistent 50K months. We're diving into how you can create a scalable sales system using paid lead acquisitions and a hybrid sales model that I've perfected over the years.I'll walk you through why I moved away from the traditional launch model, focusing on ethical marketing and sustainable practices. You'll learn how to use free and low-ticket offers to build an unlimited ad budget, generate consistent growth, and create a pressure-free sales environment.I'm sharing my personal journey, including the challenges and victories, so you can avoid common pitfalls and make the most of your resources. This episode is all about helping you work more efficiently, maintain your integrity, and achieve sustainable success.Ready to transform your business? Let's get started!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

We're bringing back an episode originally published in March 2023. Dr. Joe Zundell is a dedicated cancer biologist whose personal journey has driven his professional mission. Dr. Zundell opens up about losing his mother to esophageal cancer and how this pivotal experience led him to pursue a career in cancer research. With a bachelor's degree from St. Leo University and advanced studies in Philadelphia, Dr. Zundell's work has been published in prestigious journals, reflecting his deep commitment to understanding and combating cancer.Dr. Zundell shares invaluable insights into the complexities of cancer biology, the importance of personalized treatment approaches, and the profound impact of cancer therapies on patients' lives. He emphasizes the necessity of treating cancer patients with empathy and respect, challenging the notion that they are fragile and highlighting the importance of personalized physical therapy tailored to their unique needs. If you listen to this episode let us know! We'd love to hear from you. Tag us at @bsimpsonfitness on social! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Dr. Joe Zundell received his PhD in cancer biology through the University of the Sciences and The Wistar Institute in Philadelphia, PA. As a cancer biologist he has over 10 years of cancer research experience. Much of his published research has focused on finding new therapies for the treatment of many different cancer types upon epigenetic and metabolic characteristics of cancers. Currently, he is a Research Scientist at a biotherapeutic company near Philadelphia where he is examining Immunotherapies for treating cancers. Joe aims to develop and characterize therapies to enhance cancer patient outcomes. Secondly, he aims to produce educational tools to enable better scientific understanding and instructing. Thirdly, and lastly, he aims to have his own lab with his own projects to progress cancer research.Learn more about Dr. Joe Zundellhttps://www.instagram.com/dr.joezundell/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, Chris Liddle guest hosts to reflect on some of the times he's failed or faced obstacles in his career and the mindset and attitude it's taken to persevere. The message of this episode is that truly, no matter who you talk to, they're not winning all the time. It's how they handle their losses that defines them.If you enjoy this episode, be sure to tag us and share it on social. You can tag Chris @christianliddle and you can tag Beverley @bsimpsonfitnessHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In Episode 345 of the PT Profit Podcast, we are thrilled to welcome Michelle Spring, the inspiring force behind Thriving Autoimmune. Diagnosed with both Hashimoto's and celiac disease, Michelle faced a challenging journey of misdiagnoses and debilitating symptoms before finding relief and a new path through the Autoimmune Protocol (AIP) diet. Now, as a health coach, she dedicates her life to helping others navigate their own autoimmune challenges.Join us as Michelle shares her personal story, from enduring relentless fatigue, brain fog, and more, to reclaiming her health and vitality. She discusses the critical role of diet, stress management, and mindset in managing autoimmune diseases. Michelle also offers practical advice for coaches working with clients who might be experiencing similar health issues.This episode is packed with insights for anyone dealing with autoimmune conditions or those looking to support loved ones on their health journeys. Tune in to learn about the transformative power of the AIP diet, the importance of listening to your body, and how to advocate for yourself in the face of chronic illness.Don't miss this enlightening conversation that promises to provide hope and actionable strategies for living a vibrant life with autoimmune disease.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Michelle Spring is the founder of Thriving Autoimmune, a platform dedicated to supporting individuals with autoimmune diseases. Diagnosed with Hashimoto's and celiac disease, Michelle transformed her health through the Autoimmune Protocol (AIP) diet and now works as a health coach, helping others achieve similar success. With a background as an Ironman triathlete, Michelle brings a wealth of personal experience and professional expertise to her coaching practice. She is passionate about empowering people to take control of their health, manage stress, and adopt nourishing diets. Michelle is based in Colorado, where she enjoys hiking and embracing the outdoors while maintaining her own wellness journey. Links@thrivingautoimmunehttps://thrivingautoimmune.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

We are diving into how to build compelling content in less time—literally using just one to three hours a day. This challenge is part of my Conversion Club, and we're focusing specifically on optimizing your Instagram presence.Today, I'll be sharing insights on why it's crucial not to put all your eggs in one basket and how to effectively use multiple platforms to maximize your reach. We'll explore the three pillars of performance: a profitable offer suite, a powerful position, and a purposeful plan, and how these elements can transform your business.I'll also give you a behind-the-scenes look at my processes, including how I create hundreds of pieces of content with just a few core ideas. We'll talk about creating content that provides real value, shifting perspectives, and generating results in advance.Whether you're feeling overwhelmed or just looking for some new strategies, this episode is packed with actionable tips and insights. If you're ready to save time and see real growth in your business, this episode is for you. Let's get into it!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe