In Episode 365, returning guest Andrew Hannon discusses his recent transition from working as part of a team at a business for 10 years to starting his own company. This episode delves into Andrew’s personal and professional journey, highlighting the challenges and rewards of making significant career changes later in life. He shares insights into balancing his roles as a dad, a friend, and a coach, while navigating the logistics of his new business. The discussion provides a deep dive into the decision-making process, the fears and challenges faced, and the ultimate rewards of taking this leap. Andrew also talks about his approach to managing time and avoiding burnout, and how he integrates family life with his career. This episode is a valuable listen for anyone considering a major career shift and looking for inspiration on balancing personal and professional responsibilities.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode I'm going to be discussing strategies for health professionals to increase their revenue on Instagram without traditional sales tactics. We're going through the importance of data-driven decisions in preparing for Q1, the 'Super Bowl' of the fitness industry, and emphasizes the need to differentiate between facts and feelings in business decisions. This episode outlines the five key components to doubling impact and revenue: re-evaluating the relationship with selling, understanding and tracking key metrics, providing value through context, increasing visibility, and creating a pressure-free sales ecosystem. I will also be sharing some personal insights about overcoming fears, staying committed to serving others, and how these principles can be applied to Instagram marketing. Tune in to discover how to stop selling and start serving to grow your business effectively.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode of the PT Profit Podcast, we sit down with Dr. Marc Morris, an experienced nutrition coach and the creator of the Dr. Marc Method. We dive deep into how Marc built a career around combining scientific knowledge with practical coaching strategies, allowing him to coach over 2,000 clients and help coaches establish their own nutrition practices.Key Takeaways:* How Marc transitioned from a career in science to becoming a full-time coach and educator.* The importance of understanding the science behind nutrition without getting bogged down by unnecessary complexity.* Why a strong foundation in business and marketing is crucial for nutrition coaches today.* The Dr. Marc Method approach: combining nutrition science with practical coaching systems.* How to help clients set realistic goals and the importance of patience when working through plateaus.* Strategies for coaches to implement nutritional guidance while staying within their scope of practice.Whether you're a seasoned coach or just starting out, Marc’s insights will inspire you to take action in your business and coaching practice.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Dr. Marc Morris is a renowned nutrition coach with a PhD in Nutrition and a passion for helping others achieve their health and fitness goals. He started coaching in 2011 and has since coached over 2,000 clients, building a team to support his growing business. Marc is also the creator of the Dr. Marc Method, an online certification program designed to equip nutrition coaches with the knowledge and tools they need to succeed. The program focuses on bridging the gap between scientific nutrition principles and practical coaching systems, empowering coaches to achieve better client results and build sustainable businesses.When he's not coaching, Marc is dedicated to teaching the next generation of nutrition coaches, helping them apply the science of nutrition in a way that is practical, effective, and client-focused.Links:* Dr. Marc on IG* Follow Dr. Marc on YouTube: Dr. Marc Method YouTube ChannelJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling

Hey, hey, what’s going on! In today’s episode, I’m beyond excited to bring you something that I know will change the way you run your business. I’m thrilled to have my friend, the incredible Michelle Fernandez, joining us to teach you how to double your income and profit on a consistent and predictable basis. We’re going to dive into the marketing systems that can help you generate income without having to live on social media or grind away 12-14 hours a day.Michelle has a proven process that I personally implemented, which increased my profit by 10% and my profit margin by 30%. If you’re a coach who’s feeling bogged down by admin work and tired of piecing together different tech systems, you do not want to miss this.Here’s what we’ll cover:* The 3 core marketing systems that every successful coach needs to scale.* How to streamline your business with tech—even if you’re not tech-savvy.* A step-by-step blueprint to generate leads and convert them without wasting time.* Why tracking your customer lifetime value is a game-changer for growing your profit.* How to build a marketing machine that runs on autopilot so you can do more of what you love.I brought Michelle on because I know firsthand how overwhelming it can be to manage the tech and admin side of a growing business. But there is a better way! Tune in to learn exactly how you can implement systems that free up your time and double your revenue without needing new leads.My Personal Takeaways:* I remember when I first started implementing Michelle’s system and the results were instant. A 10% boost in profit and higher conversions on my sales pages were game-changing for me.* It’s all about making data-driven decisions, and Michelle’s strategies will show you how to track what matters most.* The moment I realized that spending hours in DMs wasn’t scalable, I knew I needed systems in place, and now my business runs so much smoother. Link Mentioned:https://optimafunnels.com/bsf Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substa

In this episode of the PT Profit Podcast, I'm talking to coach Ryan Patrick, a seasoned facility owner and performance expert, to discuss the science and strategies behind building faster, more resilient athletes. Ryan shares his insights on strength and speed protocols that help athletes reach their full potential, whether they are preparing for competitive sports or simply want to improve their overall fitness.Throughout the episode, Ryan explains how his facility, Peak Fitness and Sports Training, evolved over 15 years to focus on semi-private training with a particular emphasis on athletes. He also touches on how COVID impacted his business model and led him to pivot towards training more high-level athletes.Key takeaways from this episode include:* How to effectively assess and program for athletes* The importance of balancing strength, speed, and resilience* Managing athlete performance and recovery during the competitive season* The differences between training male and female athletes, especially during puberty* The unique challenges of working with underdog athletes and those returning from injuryThis episode is packed with actionable advice for coaches, clinicians, and fitness professionals looking to take their clients' performance to the next level. Ryan also shares details about his upcoming training event, "Speed Simplified: Build Fast Athletes Faster," which takes place on October 1st, where he will walk participants through a step-by-step protocol to build resilient and high-performing athletes.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Ryan Patrick is the owner of Peak Fitness and Sports Training, located just south of Cincinnati, Ohio. With over 14 years of experience in the fitness industry, Ryan has successfully transformed his facility into a hub for elite athletic development, focusing on helping athletes build strength, speed, and resilience. Ryan's unique approach integrates personalized semi-private training, injury prevention, and a deep understanding of how to maximize performance at every level.Ryan works with a variety of athletes, from high school players aiming for college scholarships to underdogs looking to earn their spot on the team. His ability to balance mentorship and performance coaching has made him a sought-after figure in the athletic development space. Ryan also works with active adults, applying the same principles he uses with athletes to help them achieve their fitness goals.Connect with Ryan Patrick:* https://www.instagram.com/coachryanpatrick/* https://nkyfitness.com/about/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want t

Welcome back, Coaches! In this "best of" episode, we break down how you can establish authority and deliver value to your audience without the stress of traditional launching. Whether you're an experienced fitness professional or new to online sales, this episode is packed with actionable tips to help you grow your business through a hybrid sales system.Key Takeaways:* Understanding Authority vs. Expertise: We explain the distinction between being an authority and having expertise, and why some people generate more revenue despite being less qualified. She emphasizes that authority is a decision and not always tied to expertise.* Shifting Away from Launch Cycles: I share my personal journey from relying on stressful launch cycles to developing a semi-automated, evergreen sales system that generates daily revenue without the high-pressure environment of traditional launches.* The Hybrid Sales System: Learn about the hybrid approach that allows fitness professionals to demonstrate their value, build connections, and make sales every day. We outline how to balance automated systems with human interaction to avoid the feeling of being overly “robotic.”* Why Selling Can Feel Challenging: We unpack common mental blocks around selling, particularly for high achievers who may feel like they need another certification or more experience before becoming an authority. She encourages coaches to embrace both authority and expertise as they grow.* The Power of Demonstrating Wins: Providing tangible results and helping clients achieve quick wins is key to building trust and loyalty. This episode explains how to create small yet impactful victories that encourage clients to take the next step with you.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this "Best Of" episode of the PT Profit Podcast, we’re excited to highlight a past recording with Dr. Michelle Boland, an experienced strength and conditioning coach and the founder of Michelle Boland Training. Michelle’s work in both the public and private sectors has made her an expert in simplifying complex concepts related to human performance without sacrificing the nuances that truly drive results.During this conversation, we cover key topics like:* The art of program design: how Michelle bridges the gap between theory and real-world application* How to apply progressive overload without falling into common pitfalls* Adapting training programs for remote clients versus in-person sessions* The role of biomechanics in movement quality and injury prevention* Michelle's approach to managing long-term client relationships and keeping training fresh* Tips on balancing personal enjoyment in fitness with content creation and marketingWhether you’re a fitness professional looking to sharpen your programming skills or an athlete trying to reach the next level, Michelle’s insights offer valuable strategies that can help you optimize performance for yourself and your clients.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Dr. Michelle Boland, distinguished as a certified strength and conditioning coach, is the founder of Michelle Boland Training, LLC. Formerly serving as the Director of Education at a private training facility, Michelle brings extensive experience from her role as a Strength and Conditioning Coach at a Division 1 collegiate institution. Her expertise lies in movement biomechanics and athletic development, focusing on enhancing fitness and mitigating persistent pain or injuries that hinder performance.Links: https://www.instagram.com/dr.michelleboland/https://www.michelleboland-training.com/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that

In this episode of the PT Profit Podcast, Chris Liddle dives into how AI tools like ChatGPT can be integrated into your fitness business to enhance efficiency, improve client retention, and scale operations. Chris shares practical use cases, from optimizing workout programming to creating personalized nutrition plans, and even how to streamline client onboarding with AI-powered tools. Whether you're new to using AI or looking for advanced strategies, this episode is packed with actionable insights to help you stay ahead in the fitness industry.Key Topics Discussed:* Introduction to Chris Liddle: Chris shares his background and role at B Simpson Fitness, highlighting his experience in coaching both in-person and online clients.* Integrating ChatGPT in Fitness Coaching:* Use Case #1: How to use ChatGPT for updating client workout programs, ensuring novelty while targeting the same muscle groups.* Use Case #2: Utilizing ChatGPT to create detailed macronutrient plans and meal suggestions tailored to client goals and dietary preferences.* Use Case #3: Creating a comprehensive client profile by combining Big Five Personality Traits with a PAR-Q assessment using ChatGPT.* Advanced Applications:* Custom Macronutrient Calculator: Chris discusses how ChatGPT can be used to create a custom Python script for macronutrient calculations, and how to embed it into your website.* AI-Assisted Show Notes and Content Creation: Learn how to use ChatGPT for generating show notes, blog posts, and social media content from podcast transcriptions.* The Importance of Human Oversight: Chris emphasizes the need to proofread and verify AI-generated content to ensure accuracy and relevance, using your expertise as a guide.* Final Thoughts: Chris concludes with the importance of embracing AI tools like ChatGPT to stay competitive in the industry, while also recognizing the limitations and potential inaccuracies that come with AI.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this "Best Of" episode, we sit down with Amy Lang, a master health coach who has dedicated her career to helping people create sustainable, healthy lifestyles. Amy shares her journey from owning a successful health club in San Francisco to becoming an influential online coach and author. She dives into the key principles from her book, Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating, discussing how to break free from diet culture, develop healthier habits, and embrace a holistic approach to health and well-being. Whether you're looking to improve your relationship with food or seeking practical tips for better health, this conversation is packed with valuable insights.Key Takeaways:* Breaking Free from Diet Culture: Amy discusses the pitfalls of diet culture and how to shift towards a more intuitive, joyful approach to eating.* The Power of Habits: Learn how your thoughts can become habits and how to reframe them to better serve your goals.* Embracing Deep Health: Amy explains the concept of deep health, which encompasses not just physical health but also mental and emotional well-being.* Practical Strategies for Habit Change: Amy shares actionable tips for developing and maintaining healthy habits that align with your values.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Amy Lang is a master health coach with a rich background in both the tech and health industries. She owned and operated Pacific Heights Health Club in San Francisco for over 15 years, where she helped thousands of members achieve their health and fitness goals. After closing her health club just before the pandemic, Amy transitioned to online coaching, where she continues to impact lives through her personalized approach to health and wellness. Amy is also the author of Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating, a book that offers readers practical tools to break free from the constraints of diet culture and develop a healthier relationship with food. Amy’s coaching is centered around deep health, which focuses on the integration of physical, mental, and emotional well-being.Links:* Amy’s Book: Thoughts Are Habits Too* Follow Amy on Instagram: @HabitWhispererJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch th

In today's episode, we're diving deep into one of the most crucial topics for fitness professionals: generating leads organically. If you're looking to attract new clients without breaking the bank on ads, this episode is for you.Key Takeaways:* Reversing the Process: Learn how to reverse engineer your content strategy by starting with the end in mind—what you want your potential clients to achieve—and then crafting messaging that aligns with those goals.* The Power of Organic Content: I emphasize the importance of organic content across platforms like Instagram, Facebook, and LinkedIn. Discover how to maximize your reach and convert new leads through compelling and consistent content.* Common Misconceptions: Many fitness professionals think they need a large following or perfect content to generate leads. We're breaking down why this isn't the case and how even those with a small audience can see significant results.* Content Framework: We introduce conversion content framework, guiding you on how to create content that not only attracts but also converts potential leads into loyal clients.* Building Trust and Authority: Learn the difference between everyday content and conversion content, and how to use the latter to position yourself as the go-to expert in your niche.* Overcoming Sales Anxiety: If you've ever felt hesitant about promoting yourself or your services, Beverly shares insights on how to shift your mindset, approach sales conversations with confidence, and why selling is ultimately about inviting clients to say "yes" to themselves.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe