PT Profit Podcast

If you’ve ever wondered what it actually takes to generate consistent, predictable, and sustainable $10K–$50K months as a personal trainer, health coach, nutritionist, or registered dietitian… this episode lays out the entire blueprint step by step.Inside this episode, Beverley pulls back the curtain on the exact systems, structure, and strategy required to build a coaching business that produces dependable revenue month after month — without relying on trends, hacks, freebies, or burnout hustle.Whether you're scaling past your first 10K month or setting your sights on 50K+ months, this is your complete roadmap.⭐ In This Episode, You’ll Discover:💰 The Difference Between 0–10K, 10–50K, and 50–100K MonthsWhat actually changes (and what stays the same) as you move through each revenue tier — and why many coaches unknowingly build their entire business on sand instead of concrete.📊 The TLC (Traffic, Leads, Customers) + 3 Ps FrameworkWhy every online business succeeds or fails based on how to map your customer journey so that strangers become buyers predictably, not accidentally.🎯 Why “Know, Like, Trust” and Endless Free Value No Longer WorksBeverley breaks down why traditional online business advice fails in 2025 and what consumers actually need to confidently invest in your coaching.🏗️ Phase 1: Design It (The Million Dollar Offer Stack)How to engineer premium, accessible, and scalable offers from the end-goal backward so your business can grow without exploding your time, capacity, or expenses.🚀 Phase 2: Deliver It (The Rapid Lean Launch Method)A proven 7–14 day lean launch that has produced 8K–15K cash weeks with as few as three pieces of content — using organic traffic and $2–$5/day ads.✍️ Conversion Content That Sells (Not “Value Posts”)Why 15 core content concepts rooted in problem awareness will outperform any posting calendar, trend, or hook list — and how to use them to flood your calendar with calls and DMs.💸 Phase 3: Systems to Scale (Stop Attracting Freebie Seekers)How to build a customer list, not just an email list so the business makes sales daily without pressure, spam, or cold outreach.🤖 Competing in a Disrupted Market: GLP-1, Peptides & AIWhy the marketplace in 2025 is fundamentally different and how to stand out, stay top-of-mind, and become the only obvious choice in your niche even as AI tools flood the industry.⚙️ Phase 4: Automate It (Work Yourself Out of the Fulfillment Grind)How to use AI, automation, and/or assistant coaches to remove yourself from 40–50 hours/week of fulfillment and step into the CEO role.✨ Ready to Build a Predictable, Sustainable Coaching Business?Here are some resources mentioned on the show:🎯 90 Days Done For You Content That Converts™Plug-and-play templates to generate leads and clients daily on Instagram™  without posting nonstop. 👉 https://ptprofitformula.com/content💡 The Complete Blueprint to multiple 6 figuresA step-by-step plan for building a predictable revenue system in 2025 👉 https://ptprofitformula.com/simplescaling💬 Connect With Beverley:Instagram: https://www.instagram.com/bsimpsonfitness/If You Loved This Episode…Please subscribe, rate, and leave a review! It helps the show reach more coaches who want to transform lives and build businesses that scale sustainably.Support the show

In this raw and authentic episode, we sit down with Sarah Parise, a certified personal trainer with 21 years of experience who now specializes in perinatal wellness. Sarah shares her powerful personal journey through postpartum depression and how it transformed her mission to help moms prioritize their wellness through her signature "2% of the day" approach. This episode offers practical insights into maternal health, body image, and finding yourself beyond motherhood.Key Discussion Points:Introduction to Sarah's background and specialization in perinatal wellnessThe "2% of the day" approach: Making wellness accessible for busy momsRedefining healthy choices and moving away from restrictive mindsetsSarah's personal postpartum journey and struggle with depressionThe importance of professional support during subsequent pregnanciesBreaking the stigma around maternal mental healthNavigating body image and weight loss conversations with childrenBuilding sustainable healthy habits as a familyMentioned Links:Instagram: @GreatDaysBySarahFacebook Group: "Timeout for Moms Wellness, Accountability and Support"Actionable Steps/Key Takeaways:Start with dedicating 2% of your day (28.5 minutes) to self-care - break it into smaller chunks if neededFocus on how foods make you feel rather than counting calories or restrictingBuild a support system before, during, and after pregnancyModel healthy behaviors and positive body image for your childrenAbout Our Guest:  Sarah Parise is a certified personal trainer and perinatal wellness specialist with over 21 years of experience. After experiencing her own postpartum struggles, she dedicated her career to helping moms find strength and wellness through sustainable, realistic approaches. Her signature "2% of the day" method has helped countless women, including grandmothers, reclaim their health and vitality.Ready to prioritize your wellness journey? Join Sarah's free Facebook community "Timeout for Moms Wellness, Accountability and Support" for immediate access to free workouts, live meditations, and a supportive community of like-minded moms. Download her free "Back to School Fit Blueprint" to start implementing simple, effective changes today.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit FormuSupport the show

After experiencing significant personal and professional obstacles including family challenges, team transitions, and technical setbacks, Beverley emerged with powerful insights about what's working in 2025 and what to expect for 2026. She breaks down a systematic approach to monetizing your fitness expertise on Instagram, emphasizing the shift from information-based offerings to transformation-based programs. Whether you're just starting out or scaling an existing coaching business, this episode provides actionable strategies to replace in-person clients with profitable online leverage.Key Discussion Points[0:00-2:30] Introduction and episode overview: Understanding the current state of the fitness industry and the divide between thriving and struggling coaches[2:30-5:00] The impact of GLP-1s and AI on the fitness industry: How consumer trust has shifted and why demonstration beats information[5:00-12:00] Beverly's personal and professional breakdown in 2025: Navigating family challenges, team transitions, and the importance of mental health support[12:00-15:00] The critical lesson on reverse engineering goals: Using performance metrics and binary actions to reduce emotional decision-making[15:00-18:00] Step One—Assessing your offer stack: Moving from selling sessions to selling transformations that are irresistible and self-selling[18:00-22:00] The three-tier offer model: High-value free offers (conversation-based), accessible low-ticket offers, and premium transformation programs[22:00-28:00] Step Two—The Rapid Lean Launch: Creating 3-12 conversion concepts that become your sticky anchor message[28:00-35:00] Content strategy breakdown: Three value-forward posts and seven hand-raises designed to generate inbound conversations[35:00-40:00] Webinars and masterclasses: Why weekly training sessions create unlimited ad budgets and consistent customer acquisition[40:00-45:00] The Loom experience innovation: How to have high-converting conversations without a massive sales team or constant availability[45:00-50:00] Scaling with AI and paid ads: The importance of content consumption (6-14 hours) for building trust in your process[50:00-52:00] Final call to action: Invitation to request a customized profit plan and free workshopMentioned LinksInstagram Profile: @bsimpsonfitnessPrevious Episode: "The Truth About Instagram Growth" (referenced for detailed learnings from the 3-5 posts daily experiment)Free Resource: Three Post Profit Plan (generates $5-15K within three posts) - DM me @bsimpsonfitnessFree Workshop: Live training on implementing the profit system in your business Simple Scaling: https://ptprofitformula.com/simplescalingResourcesGoogle Consumer Insights: Research showing it takes 6-14 hours of content consumption to build trustPT Profit Podcast Archive: Access to previous episodes and resources at https://bsimpsonfitness.com/post/The-Brutal-Truth-About-Instagram-Growth-Why-Ads-Are-Your-Secret-Weapon-And-How-to-Make-Them-Pay-for-ThemselvesSupport the show

In this inspiring episode, we sit down with Chanin, a former nurse of 20+ years who transformed her life by losing over 100 pounds and launching her own health coaching business, Flexi Fit Transformations. Chanin shares her personal journey from experiencing a work injury and COVID-19 complications to rediscovering joy through fitness and healthy living. Her story demonstrates how personal transformation can lead to a powerful mission of helping others achieve their health and wellness goals.Key Discussion Points:Chanin's background as a nurse and transition to health coachingThe turning point: Vacation in Florida that sparked changeFinding the right gym and overcoming fitness anxietyThe importance of tracking progress and non-scale victoriesBuilding a comprehensive coaching programThe value of professional certifications and continuous learningBalancing business growth with authentic client careThe importance of mindset in transformationCreating sustainable lifestyle changesMentioned Links:Flexi Fit Transformations: [https://flexyfittransformations.com/]Instagram: [@flexyfitwithchanin]Facebook: [Flexy Fit Transformations]Resources:Nutrition tracking app for clients [Details to be provided by Chanin]Customized workout programsMindset coaching materialsProgress tracking toolsActionable Steps/Key Takeaways:Start with your "why" - Make sure your motivation for transformation is stronger than temporary obstaclesTrack both scale and non-scale victories to maintain motivationInvest in professional guidance and support systems for sustainable changeFocus on building healthy habits that become part of your daily routineRemember that transformation is about more than just weight loss - it's about finding joy and confidence in life***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

In this vulnerable and insightful episode of the PT Profit Podcast, host Beverley Simpson dives deep into the realities of organic Instagram growth. After a 30-day experiment of posting 3-5 times daily, Beverley shares her hard-earned lessons, emphasizing the power and cost-effectiveness of paid ads. She debunks common myths, discusses the four phases of business growth, and reveals why a business-first approach, leveraging ads to pay for themselves, is the most sustainable path to consistent revenue. Tune in to discover how to build an Instagram sales machine without the burnout and the constant comparison.Mentioned Links:Beverly Simpson's Instagram: @bsimpsonfitnessFree Training: Simple Scaling30-Day Daily Sales Instagram ProtocolResources:PT Profit Podcast (over 400 episodes of business, marketing, and sales expertise)90 Days Done for You ContentActionable Steps/Key Takeaways:Prioritize Ads: Understand that paid ads are often more cost-effective and energy-efficient than solely relying on organic strategies. Aim to make your ads pay for themselves.Focus on Business First: Build your business foundation, starting with your offer, before solely focusing on audience growth. Every piece of content should serve a conversion event.Manage Your Energy: Be mindful of the emotional toll of organic growth. If you find yourself caught in comparison or excessive consumption, consider how ads can alleviate this pressure.Guest Information (If applicable):Host: Beverley SimpsonExperienced sales professional with over 10 years in the fitness industry.Former District Fitness Manager for a national gym in Manhattan.Previously built 18,000+ follower Instagram account.Passionate about helping coaches build profitable online businesses.Find her on Instagram: @BSimpsonFitnessReady to transform your Instagram strategy and build a consistent revenue stream? Join Beverley's 30-day challenge and learn how to create an Instagram daily sales machine that makes your ads pay for themselves:Daily Instagram Protocols:https://ptprofitformula.com/protocol***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformulSupport the show

In this conversation, host Beverley Simpson and wellness coach Paloa Atlason explore the power of self-awareness, embracing change, and the importance of integration in both personal health and business growth. Paula shares her expertise on how to navigate hormonal changes, the pitfalls of quick-fix solutions, and why slowing down is essential for true transformation. This episode offers valuable insights for anyone looking to create sustainable change in their body, business, or life.**Mentioned Links:**  Paola Atlason's website: https://paolaatlason.live/Paola's Instagram: @paolaatlasonwellnessPaola's YouTube channel: @paolaatlason **Resources:**  One-on-one mentorship containers for personalized coaching  Community programs focusing on food, behavior, and reset protocols  Free trainings on Paula's YouTube channel providing program foundations  **Actionable Steps / Key Takeaways:**  - Allow neutral space (~3 months) to implement changes before switching  - Practice daily self-awareness by asking: "How do I feel? What do I want? What do I need?"  - Create a simple "ideal plate" with vegetables, protein, healthy fats, and starches  - Embrace discomfort as necessary for growth, like wind strengthening trees  **Guest Information:**  - **Paloa Atlason:** Wellness coach specializing in holistic approaches to women's body changes, focusing on sustainable habits and combining structure with flexibility.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Today’s episode with host Beverley Simpson interviews weight loss coach Kim Siberski, who specializes in helping women over 50 achieve sustainable weight loss without restrictive dieting. Kim shares her personal journey of losing 30 pounds and keeping it off for over four years after decades of yo-yo dieting. She reveals her simple yet effective approach to weight management that focuses on mindset transformation, listening to your body's hunger cues, and creating personalized strategies that fit into busy lifestyles. This conversation offers valuable insights for women who are tired of dieting but still want to achieve their health and weight goals in their 50s and beyond. Actionable Steps / Key TakeawaysStop focusing on restrictive dieting and instead learn to listen to your body's hunger cuesWork on improving your self-talk and mindset as the foundation for sustainable weight lossFind ways to incorporate movement into your day that fit your schedule, even if it's just 5-10 minutes at a timeDon't use menopause or age as an excuse - weight loss is still possible after 50 with the right approachConnect with her here:- Kim Siberski's Website:https://kimsiberski.com/- Kim Siberski's Social  FACEBOOK   |   INSTRAGRAMIf you’re ready to start and scale a profitable business online, schedule your free profit plan here:https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitness***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the showSupport the show

In this powerful episode, Beverley Simpson, a former district fitness manager turned business coach, breaks down the essential steps to becoming the leading coach in your niche, whether online or in-person. She addresses the changing market landscape, including the emergence of AI and peptides, while providing actionable strategies to stand out in an evolving industry. The episode focuses on balancing personal worth with business value, developing authority, and implementing effective marketing strategies.Key Discussion Points:Understanding personal worth vs. business valueDifferentiating between expertise and authority Identifying and clearing limiting beliefsDeveloping your unique propositionMarketing strategies and visibilityAdapting to market changes (AI, peptides, GLP-1s)Implementing effective advertising strategiesMentioned Links:BSimpsonFitness (Social Media): @BSimpsonFitnessWebsite: bsimpsonfitness.comFree Training: [INSERT LINK HERE] (Referenced in show notes for marketing strategy implementation)Resources:[INSERT LINK HERE] Pressure-free permission-based sales system training[INSERT LINK HERE] Additional resources on market adaptation strategiesActionable Steps/Key Takeaways:Separate personal worth from business value - recognize that you're worthy because you exist, while your business value is based on what you bring to the marketDevelop your unique process and clearly communicate your specific solution to a specific problem for a specific personImplement a balanced marketing strategy combining paid advertising with organic content to maximize visibilityReady to transform your coaching business and become the #1 authority in your niche? Register for the free training mentioned in this episode to learn how to implement a pressure-free sales system that consistently attracts your ideal clients. Click the link in the show notes to secure your spot and start your journey to becoming the go-to coach in your area.https://ptprofitformula.com/simplescalingNote: This episode was recorded in September 2025 and reflects current market conditions including AI integration and emerging health technologies.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month BlSupport the show

In this raw and honest episode, Beverley sits down with intimacy coach Sophia Ashley to talk about what really happens to your sex life after kids—and how to get the spark back.Sophia shares her personal story of reinventing desire in her own long-term relationship (three times!) and the real reason most couples struggle with intimacy—it’s not what you think.They unpack:Why low libido isn’t a personal failureThe hidden blockers to physical connection (especially for moms)How to create the conditions for desire—not just wait for it to happenPractical ways to reconnect with your partner emotionally and sexually—even if it feels awkward at firstActionable Steps/Key Takeaways:Recognize that libido naturally changes throughout life and relationships - it's not static but responsive to life transitions, stress, and relationship dynamicsCreate regular opportunities for non-sexual touch and connection to rebuild intimacy before focusing on sexHave open conversations about what's working and not working in your intimate life, acknowledging that needs and desires evolve over timeIf you’ve ever thought, “I love my partner… but where did our sex life go?” this conversation is for you.Instagram: @theHappyVProject [Sophia's Instagram account for those seeking help with intimacy issues]***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the showSupport the show

In this episode, I’m joined by board-certified health coach and former 100-ton ship captain, Lindsay of Sailor Health Coaching. From navigating the polar seas to building her own fitness app, Lindsay shares her incredible journey of reinvention one that empowers women, especially in midlife, to reclaim their strength, habits, and health.We dive into:How Lindsay transitioned from life at sea to coaching full-timeWhy women in perimenopause and beyond should prioritize strength trainingHer app-building journey and how it changed her businessThe truth about “getting bulky” and other fitness mythsWhat she learned inside the PT Profit Accelerator that helped her finally growWhy TikTok became her #1 platform (and how she keeps content creative + consistent)This episode is packed with inspiration, real talk, and practical tools—especially if you’ve ever felt like you were starting over, stuck in burnout, or trying to cut through the noise of diet culture.📱 Download Lindsay’s Free Fat Loss Blueprint App: 👉 App Store – Sailor Health Coaching 👉 Google Play – Sailor Health Coaching🌐 Connect with Lindsay: 📍 Website: https://www.sailorhealthcoaching.com 📱 TikTok: @sailorhealthcoaching***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the showSupport the show