For this exciting episode, we're welcoming back Erin DeMille, a registered dietitian nutritionist with a passion for transforming how we think about nutrition and health. Erin is here to share her deep insights into metabolic health, emotional eating, and the science behind sustainable fat loss.In this episode, Erin dives into her holistic approach, combining her extensive background in nutrition biochemistry and clinical practice with practical, everyday strategies. We discuss the importance of understanding our food relationship, how to prevent metabolic diseases, and why high-quality fat loss is different from just losing weight. Erin's unique perspective will challenge conventional diet wisdom and offer you new tools to make lasting, positive changes in your life.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Erin DeMille, is a Registered Dietitian Nutritionist and wellness expert who is committed to helping people rewire dysregulated relationships with eating, and transform their food behavior from limited to limitless. Erin is an expert in food behavior and metabolic health—weaving together complex strategies like mindfulness and regulation with critical biochemistry, including hormones, blood sugar control, and cravings.Links:https://erindemillewellness.com/https://www.instagram.com/erinsuncommoneats/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, we're diving deep into strategies that will help you streamline your operations and increase your revenue without resorting to sleazy sales tactics. It's all about elevating your practice, understanding your clientele better, and getting out of your own way to embrace success.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In Episode 341 of the PT Profit Podcast, I sit down with Trevor Aime, a dedicated personal trainer and business owner from Edmonton, Alberta. With well over 12 years of experience in personal training and the recent opening of his own facility, Trevor shares his inspiring journey of transitioning from a personal trainer to a gym owner.During our conversation, Trevor opens up about the challenges and triumphs he encountered along the way, highlighting the importance of trusting the process and maintaining patience. He provides valuable insights into his programming philosophy, the significance of creating a supportive and welcoming environment for clients, and the crucial role that family and community played in his success.Whether you’re a fitness professional, a gym owner, or someone passionate about fitness, Trevor’s story is sure to resonate and inspire. Join us as we explore his experiences, his approach to balancing personal and professional life, and the advice he offers to those considering similar paths.Tune in to this episode to learn from Trevor’s journey and gain insights that can help you in your own fitness and business endeavors.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Trevor has been working as a personal trainer since 2011 and has a wide variety of experiences to draw from when working with his clients. Trevor was active in sports at a young age focusing on hockey and softball which allowed him to learn the value of hard work, leadership, and teamwork. Those athletic endeavors have continued into his adult life and speak to his commitment to making exercise and activity a part of his everyday life.During his degree at the University of Alberta, Trevor had the opportunity to work with the Pandas rugby team as the strength coach during their 2013 National Championship season while also performing fitness testing for the Edmonton Oilers for several years. As a personal trainer, Trevor has worked with clients from all walks of life including youth athletes, business professionals, seniors, and clients with chronic illness. His passion is for working with clients who are looking to move better and make lifestyle changes that go beyond physical appearance.Links:https://aimfitnessyeg.ca/https://www.instagram.com/taimetraining/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this special episode of the PT Profit Podcast, I dive deep into the blueprint for generating consistent sales without the need for constant launching. If you're ready to learn how to make sales every single day on autopilot, this episode is for you. I'll share insights from my exclusive training for my inner circle, focusing on the complete 10K per month blueprint. We'll address common misconceptions about daily sales and outline a pressure-free, permission-based sales system that allows you to generate revenue even while you sleep. I'll highlight the importance of creating a premium offer that you want to be known for and share strategies for building a systematic sales process that attracts and converts new clients. You'll learn how to design, deliver, scale, and automate your sales system, and I'll explain the role of free and paid funnels in your marketing strategy. I'll also discuss the power of combining paid traffic with organic content for maximum visibility and engagement. Throughout the episode, I emphasize the value of building genuine connections with your audience and how small businesses can leverage their personal touch to stand out in the market. I'll share practical tips on creating 90 days of content in just a few hours, ensuring that your message remains consistent and impactful. Whether you're just starting or looking to scale your fitness business, this episode provides actionable steps and proven strategies to help you achieve your revenue goals. Don't miss out on this opportunity to transform your sales approach and build a sustainable, profitable business.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, Christina shares her journey from working in various levels of eating disorder care to creating a comprehensive coaching program that addresses the intersection of science and psychology. She focuses on helping high-achieving women who struggle with body image, emotional eating, and self-care.We dive deep into the difference between disordered eating and eating disorders, the psychological curriculum she has developed, and her five-step method to help clients recreate their relationships with their bodies, food, and self-worth.If you enjoy this episode be sure to share it on social, tag us @bsimpsonfitness and @mindsetofmattercoaching and tell us your favorite takeaways!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Christina Hathaway is a licensed associate marriage and family therapist, certified personal trainer, and nutrition coach. She is the owner of Mindset of Matter Coaching and the co-host of the Mindset Mirror Connection podcast. Christina's journey includes working in various levels of eating disorder care, from inpatient to outpatient, and teaching fitness classes. Her clients often shared their struggles with body image, emotional eating, and stress management, which led her to create Mindset of Matter.Christina's coaching method focuses on high-achieving women who often put their self-care on the back burner. Her five-step method—Know, Name, Notice, Nurture, and Norms—helps clients change their beliefs, behaviors, and outcomes related to their bodies and food. She emphasizes the importance of recognizing disordered eating behaviors, being intentional with food, and meeting unmet emotional needs.For more on Christina's approach and to connect with her, visit the Mindset of Matter website, follow her on Instagram, or listen to the Mindset Mirror Connection podcast.Links:https://linktr.ee/mindsetofmattercoaching Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today, we're diving into the art of creating compelling content that not only engages but also converts. If you're a health and wellness professional who's been diligently posting your best workouts, nutrition tips, and mindset hacks on social media without seeing any client inquiries, this episode is for you.I'll be sharing my tried-and-true formula that has helped me and my clients generate consistent 40K months. You'll hear real success stories, like Mike, who made 15K in three days with just three posts, and Corey, who pulled in 18K in 30 days with less than 1,000 followers.We'll explore the common mistakes that many coaches make without realizing it and what you can do instead to start seeing results. Whether you're concerned about the size of your following or you're just feeling overwhelmed by the idea of creating content that sells, I've got you covered. I'll show you how to master the art of selling without selling, so you can stop feeling sleazy and start attracting clients effortlessly.Join me as we unpack the power of conversion content, from understanding your audience's urgent problems to creating messages that resonate deeply and drive action. By the end of this episode, you'll be equipped with the knowledge and tools to create clients on demand and become the go-to coach in your space.So, grab your notebook and let's dive in. You won't want to miss this!P.S. Get your free Content Conversion Framework HEREHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today, we're thrilled to welcome back Alex McBrairty, a pioneer in the fusion of psychology and fitness coaching. Alex is here to share how he crafts personalized fitness strategies that align perfectly with individual personality traits, ensuring that each client not only meets but exceeds their health goals. We'll dive into the methods behind his success, exploring how understanding personality can transform fitness outcomes. So tune in, as we uncover the secrets to tailoring your fitness journey with Alex’s expert insights!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Alex McBrairty is a renowned fitness psychologist, coach, and writer, who has carved a niche in blending fitness with psychology to motivate and guide individuals towards a healthier lifestyle. With a Bachelor of Arts in Psychology from the University of Michigan, Alex further specializes as a certified personal trainer and corrective exercise specialist accredited by the National Academy of Sports Medicine (NASM). His journey from overcoming obesity during his teenage years to becoming a fitness and motivation expert is not only inspiring but also forms the backbone of his coaching philosophy. Alex is known for using his own transformation as a tool to encourage others to take charge of their lives.His career accolades include receiving the Community Leadership Award from the President's Council on Fitness, Sports & Nutrition in 2016, highlighting his contributions to community health and fitness. Alex has also competed in physique fitness shows, using these platforms as a symbolic end to his struggles with obesity and a new beginning in his balanced approach to fitness and life.Alex is actively involved in writing and speaking on various health, wellness, and lifestyle topics, aiming to empower men and women to master their mindset and discover their potential. His approach is deeply rooted in understanding the psychological aspects of fitness, which he believes are crucial for sustainable physical health and well-being​.Links:https://ateamfit.com/http://meaningfullymundane.com/ Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, I share exclusive insights from my own journey, how I shifted from traditional to online training, and the strategic moves that helped me maximize my visibility and client engagement through platforms like Instagram and Facebook. We'll explore practical tips on crafting compelling content, engaging with your audience in meaningful ways, and converting followers into loyal customers.Whether you're a seasoned trainer or just starting out, these strategies are designed to empower you to harness the power of social media, expand your reach, and ultimately, drive more revenue. So grab your notebook, and let's get ready to transform your online presence into a powerful tool for business growth!Don't forget, if you find value in today’s episode, consider subscribing and sharing it with fellow health and wellness professionals. Your support helps us grow so we can keep bringing you the best content to help you succeed. Let's dive in!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode we chatted with Coach Bryan Fitzsimmons, creator of Fit40, host of the Fit40 Podcast a fitness program designed for moms over 40. Bryan shares his journey from aspiring firefighter to fitness expert, explaining how he tailors workouts for the unique needs of older women. Expect practical tips on overcoming diet myths, building sustainable workouts, and staying motivated. Whether you’re looking to be stronger or do more in your day, Bryan’s insights will help you get there. Tune in for an inspiring conversation filled with actionable fitness advice!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the Guest Bryan Fitzsimmons is a fitness professional specializing in helping individuals over 40 achieve their health and fitness goals. He is known for his work with the Fit 40 program, which offers over 50 pre-made workouts and more than 60 weeks of tailored programs designed specifically for people aged 40 and older. These programs are integrated with popular health apps like MyFitnessPal, Garmin, and Fitbit, providing comprehensive support for his clients. Bryan also offers a unique FIT40 Mindset Makeover 12-week course and provides options for 1:1 coaching to help clients personalize their fitness journeys.Additionally, Bryan runs the FIT40 Family Facebook group, where he shares free tips and resources weekly, specifically aimed at helping moms aged 40 and above. His coaching approach is described as step-by-step guidance towards looking and feeling your best without requiring excessive hours in the gym or extensive meal prepping.Links:https://www.fit40coaching.com/https://www.instagram.com/coach_fitzzJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In today’s episode we sit down with Korey Van Wyk, a seasoned expert whose career has spanned from being a strength and conditioning coach to an acquisitions editor in the publishing world. Korey shares his unique journey from the field of exercise science and nutrition to the intricacies of academia and finally into the publishing industry, where he now shapes the future of educational resources. We delve into the transition points of his career, the challenges of moving from teaching to publishing, and his current role at Cognella. Korey also gives invaluable advice for anyone considering writing a book, whether it’s academic or aimed at a broader audience. Tune in to gain insights from Korey’s diverse experiences and learn how versatility can be your greatest asset in navigating career changes.  Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About the GuestKorey Van Wyk is an experienced educator and sports performance coach who has dedicated a significant portion of his career to bridging the gap between science and practical application. He holds a master's degree in nutrition and a bachelor's degree in exercise science. Korey's professional background includes roles as a professor of kinesiology, a collegiate strength coach, and an acquisitions editor for educational publishers like Human Kinetics and Cognella Academic Publishing. He specializes in nutrition and exercise, editing books that cater to professionals and students in these fields.In addition to his educational and coaching responsibilities, Korey has contributed significantly to sports performance through personal training and public speaking, focusing on practical applications of nutritional science for athletic performance and health. He is also recognized for his insights into dietary supplements and has a podcast named "The Performance Connection," where he discusses various aspects of sports science and nutrition.Links:https://www.koreyvanwyk.com/https://www.instagram.com/korey.vanwyk/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps:Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for freeSimple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingConversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe