

PT Profit Podcast
Beverley Simpson
A business podcast for health and wellness professionals who want to start and scale a profitable business in the online space.
Episodes
Mentioned books

Jan 21, 2025 • 31min
How More Competitors Make Me More Money
In this episode we're tackling a topic that resonates with so many of us: the daunting task of breaking through the clutter in a saturated online market. Whether you're diving into Instagram for the first time or struggling to make your educational content heard, this episode is for you. Stick around, because I'm going to show you how embracing your competitors can be a game-changer for your business.Key PointsShifting Your Perspective on CompetitionOvercoming Envy and Self-DoubtEvidence Stacking: Building a Case for Your Unique ValueEmbrace Your Unique IdentityNavigating Market SophisticationCut through the noise with a sophisticated approach. If the market feels crowded, it's a sign that your offer needs a fresh take—a unique mechanism that distinguishes you from everyone else. Understand the levels of market sophistication and adjust your strategy accordingly. Highlight what makes your method or process different and valuable.***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Jan 16, 2025 • 57min
The Art of Letting Go: Navigating Life's Lessons with Lisa Carpenter
For today's episode we brought Lisa Carpenter to the show! She's a seasoned coach with over two decades of experience and she came to discuss the profound art of letting go and navigating life’s lessons. As we usher in the new year of 2025, Lisa shares her insights on capitalizing on the fresh energy the new calendar brings. Reflecting on the challenging years from 2020 to 2024, she outlines the significance of self-compassion and support in overcoming life's hurdles and stresses the crucial role coaches play in our personal development.Key Points:The Significance of New BeginningsOvercoming Life’s ChallengesEmbracing Self-CompassionManaging Emotions and VulnerabilitySupporting Each Other Through CoachingThis conversation with offers a compelling reminder of the power of letting go, self-compassion, and mutual support. Her insights urge listeners to embrace both the struggle and the beauty of life’s lessons and to continuously seek personal and collective support in navigating our human experiences.For those interested in diving deeper into Lisa's teachings, you can connect with her on WEBSITE PODCAST YOUTUBE INSTAGRAM FACEBOOKHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Jan 14, 2025 • 16min
How to Make More Money on Instagram
In this episode we're going over the essential components that drive business success on Instagram. Whether you have a modest or massive following, you’ll learn that popularity doesn't necessarily equate to profitability. I share my own journey from managing a national gym to building successful online businesses, offering valuable insights for new and seasoned entrepreneurs alike.Turning your Instagram page into a revenue-generating machine is possible with the right strategies and mindset. Whether you're just beginning or scaling up, the proven methods outlined in this episode can guide you toward greater financial success.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Jan 9, 2025 • 58min
How To Increase Impact And Income with Cole Gordon
In this episode veteran sales expert Cole Gordon dives deep into strategies for increasing both impact and income. With nearly a decade in the sales industry, Gordon shares invaluable insights on sustaining a career as a remote closer, fostering a positive work culture, and the protocols necessary for retaining top sales talent. Key topics include the art of the one call close, optimizing sales training, and the critical role of founder-led sales in early business stages. This episode is packed with actionable advice for business owners eager to attract and retain top-tier sales talent while fostering a thriving sales environment.3 Keynotes of the EpisodeThe Longevity of a Remote CloserStrategies for Overcoming Sales SlumpsThe Critical Steps for a One Call CloseFor business owners looking to motivate their sales teams and optimize their hiring processes, this conversation is a brilliant guide. To engage with Cole Gordon further, check out these links:https://closers.io/www.youtube.com/@colethomasgordonhttps://www.instagram.com/closers.io/Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Jan 7, 2025 • 18min
How to Make Your Science Content More Relatable on Instagram
In this episode, we're going over the intricacies of creating educational and science-driven content that stands out in the saturated online coaching space. Whether you're an experienced coach or just starting, understanding the nuances of messaging and communication is key to connecting with your audience and growing your business. We explore strategies to help you bridge the gap, engage effectively with your potential clients, and convert them into long-term customers.KEYNOTES1. The Importance of Context in Your Content2. Recognizing the "Secondary Gain" in Client Goals3. Crafting Specific and Compelling MessagingSpecificity is a significant asset in cutting through the noise of the online world. Clear communication of specific problems, tailored solutions, and targeted outcomes allows coaches to establish authority and trust. Using a methodical approach to crafting your content ensures that it resonates with your audience's unconscious mind, prompting them to engage and explore your services further. This specificity ensures your message speaks directly to your ideal clients, prompting them to take action.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Dec 31, 2024 • 39min
How to Get Everything You Want in 2025 as a Health Professional
In this workshop-style episode recorded at the end of 2024, I'm sharing strategies for health and wellness professionals to achieve and sustain success in 2025. Through my own business experiences and a step-by-step goal-setting process, I'm sharing the importance of identifying and celebrating progress, resolving emotional blocks, and maintaining consistent efforts to reach business and personal health goals. It's important to be aware of the 'magic of maintenance' and leveraging small, consistent growth when building any business. As you listen, you will recieve actionable advice on evaluating past performance, setting future intentions, and implementing tactical steps to ensure continued growth. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Dec 19, 2024 • 56min
The Science Behind Energy Work with Brenda Johnston
In this episode, Brenda Johnston joins the show to discuss the transformative potential of energy work, focusing on how understanding and managing energy can change your life and business.Brenda explains the importance of tapping into both sides of the brain, the left and the right, and introduces key concepts such as whole brain activation, energetic systems, and the power of subconscious beliefs. She provides insights on how to manage your energy effectively, set up the energetics of a business, and create new beliefs to support personal and professional growth. Brenda also shares her journey, from discovering her abilities as a child to becoming a leader in the field of energy work. Throughout the conversation, practical tips are offered on how listeners can begin to manage their energy in just four and a half minutes a day and how to shift their mindsets to achieve their goals.Learn more about Brenda here:https://www.instagram.com/_brendajohnston/https://www.brenda-johnston.com/energy-managementhttps://www.brenda-johnston.com/podcasts/the-limitless-life-podcastHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Dec 17, 2024 • 18min
Maximizing Coach Success: Marketing Strategies and Overcoming Challenges
In this episode we're featuring an Instagram live hosted by Aram Grigorian for a compelling conversation about how coaches can elevate their businesses through strategic marketing and overcoming common challenges. This discussion provides valuable insights into client-focused strategies, the importance of personal and business growth, and practical approaches for content creation.3 Keynotes of the Episode[Keynote #1: Prioritizing Client Needs for Business Growth][Keynote #2: Content Creation and Authentic Communication][Keynote #3: Overcoming Limiting Beliefs and Imposter Syndrome]This episode offers a fresh perspective for coaches looking to enhance their business strategies and serve their clients more effectively. By prioritizing client needs, creating authentic content, and addressing their own limiting beliefs, coaches can unlock new levels of success. Whether you're a seasoned coach or new to the field, this episode is packed with actionable advice to help you thrive in the competitive world of coaching.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Dec 12, 2024 • 46min
From Pain to Performance with Justin McClintock
In this Episode we're chatting with Justin McClintock—a former theater lighting technician turned fitness coach. Known for his transformative approach to fitness, Justin shares insights on helping individuals, specifically those dealing with chronic pain, busy professionals, and postpartum moms, regain their strength and enjoy a pain-free life. The conversation ranges from personal anecdotes of overcoming injury to the importance of setting realistic fitness goals and maintaining open communication with healthcare providers.3 Key Points: #1: From Theater to Fitness Coaching #2: Addressing Chronic Pain and Building Strength "Armor" #3: Collaborative Coaching and Continuous LearningThis episode is an invaluable resource for those navigating their fitness journeys amidst personal setbacks, chronic pain, or time constraints. Justin McClintock offers a profound understanding of the delicate balance between pushing physical boundaries and maintaining safety, ultimately advocating for sensible, individualized fitness approaches that adapt to each person's unique needs and goals.A special thanks to Justin McClintock for sharing his expertise and personal experiences in bridging the gap between injury recovery and sustainable fitness. For those interested in learning more about his methods or seeking one-on-one coaching, follow Justin on Instagram at @feelstrongfit, where he's always ready to engage and help you on your journey to better health and performance.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show

Dec 10, 2024 • 32min
Maximizing Your Content Impact: From Research to Data-Driven Decisions
In episode 372 of the PT Profit Podcast, Chris Liddle takes the mic as a guest host to delve into maximizing content impact through research and data-driven decisions. This solo episode is tailored for entrepreneurs and content creators looking to reignite their passion and effectiveness in producing impactful content as they prepare for the upcoming year.3 Key Points:#1: Recognizing and Reigniting Lost Passion#2: Leveraging Data and Research for Content Creation#3: Aligning Content with Business GoalsThis episode offers comprehensive guidance on maintaining momentum and strategically enhancing content performance. From realigning your passion to utilizing data-driven strategies, Chris provides actionable insights for content creators to thrive even during challenging periods.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show