Dental Practice Heroes

Dr. Paul Etchison
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Jun 23, 2025 • 23min

Making Multi-Doctor Practices Work: Partnership Risks and Rewards

Thinking about making your associate a partner? This episode will help you decide if it’s the right move for you and what other options you have to keep associates in your practice without giving up equity.You'll learn the must-haves of a successful partnership, the common reasons they fail, and what to look for in a potential partner. Listen now to hear the benefits of partnership and why you might want to stay solo!Topics discussed in this episode:The first step to partnershipThe benefits of partnershipWhy Dr. Henry chose to stay soloWhy partnerships failHow to make partnerships successfulAlternative ways to structure partnershipsGet Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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Jun 18, 2025 • 24min

How to Make your Membership Plan Win-Win for Everyone

There’s an easy solution for patients who can’t afford treatment: membership plans. In this episode, you’ll learn how to structure your plan, price it so patients sign up, and get your team on board.The DPH coaches share what’s worked in their practices and easy mistakes you can avoid, whether you're creating a plan or revamping one you already have. Tune in for tips to build a plan that keeps patients coming back and feels like a win for everyone!Topics discussed in this episode:Why membership plans are good for your practiceHow membership plans benefit patientsPlan structures and pricingHow to get team buy-inMarketing and getting patients to sign upTo download the Membership Plan Documents mentioned in the episode click here! Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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Jun 16, 2025 • 35min

Leaving Clinical to Mentor Doctors Into Partners w/ Dr. Sten Erickson

Most owners manage the day-to-day; Dr. Sten Erickson is turning doctors into partners. He joins me in this episode to share how he stepped into a true leadership role and expanded his practice after leaving clinical work behind.From scheduling weekly meetings across multiple practices to case reviews, we talk about the strategies and systems that help him get doctors ready to lead, drive culture, and grow a multi-location practice without micromanaging or seeing patients. Tune in to hear how he structures his time to mentor doctors and scale without burning out!Topics discussed in this episode:Mistakes as a young practice ownerThe ideal practice size of new ownersMaintaining culture as you expandDr. Erickson’s meeting schedule and training systemHow your role changes when you step back from clinicalStrategies to keep associates engaged and growingGet Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbook Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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Jun 11, 2025 • 33min

The Hybrid Ownership Model for Ultimate Work-Life Balance w/ Dr. Jennifer Haddad

Practice ownership doesn’t have to mean running an office or signing a lease. Dr. Jennifer Haddad designed her practice around a hybrid model that keeps her schedule and clinical decisions all within her control. In this episode, she shares how it works inside an existing practice, the benefits of this non-traditional path, and how she began building a brand before ownership. Tune in to find out if this model is right for the career and lifestyle you want!Topics discussed in this episode:Struggling with work-life balance as a new motherLogistics of the co-working hybrid modelBalancing responsibilities and patient careStarting a brand before ownershipBuilding a brand based on referralsGet Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbook Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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Jun 9, 2025 • 11min

5 Scheduling Hacks that Allow you to Easily Cut Clinical Days

Feeling trapped in the operatory five days a week? Imagine reclaiming an entire workday without sacrificing income or patient care. That's exactly what today's episode delivers—a practical blueprint for dental practice owners who want to work smarter, not harder.I break down five seemingly small schedule adjustments that combine to create massive efficiency gains. From the simple act of staggering assistant lunches (yes, you can eat quickly!) to training your team to handle crown deliveries up to the final cementation, these strategies address the hidden time thieves lurking in your daily operations. By implementing these changes, you'll reclaim a staggering 16 hours of production time weekly while simultaneously increasing your hourly production value.The math is compelling: just two crown appointments daily at $1,500 each generates $3,000 daily—that's $430 per hour or nearly $331,000 annually. Combined with your newly reclaimed production time, this approach transforms practice economics while reducing your chairside hours. These aren't theoretical concepts—they're the exact strategies I've implemented in my own multi-doctor practice and helped countless coaching clients adopt with remarkable results.This episode reveals the foundation of what makes a "three-day dentist" possible. You'll discover how seemingly minor inefficiencies compound into major production losses, and more importantly, how addressing them systematically can revolutionize both your practice and your quality of life. Ready to spend more time with family, pursue other interests, or simply reduce the physical toll of clinical dentistry? These practical strategies offer the concrete pathway many dentists have been searching for.Want to implement these systems with expert guidance? Visit dentalpracticeheroes.com to explore our coaching options designed to help practice owners install efficiency-driving systems that ultimately allow your practice to run itself. Work less, earn more, and fall back in love with practice ownership.Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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Jun 4, 2025 • 15min

Why Your Practice Keeps Taking From You

Ever felt that mounting frustration when someone keeps crossing a line you never actually drew? That's exactly what happens in dental practices without clear boundaries. When you're constantly putting out fires, feeling resentful toward team members, or watching work bleed relentlessly into your personal time, it's not just about difficult people—it's about undefined limits.The truth is uncomfortable but liberating: your practice will take whatever you allow it to take. Those late-night texts from team members, patients who expect weekend emergency care despite ignoring your treatment recommendations for years, staff who consistently arrive late to morning huddles—these aren't just isolated annoyances. They're symptoms of boundary deficiency.Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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Jun 2, 2025 • 35min

Why Are DSO's Failing? What's Happening Inside Dentistry with Jake Berry

Why have dozens of DSOs collapsed? What’s the impact on the dental industry? And how can you protect yourself, even if you never plan to sell? Tune in to learn what’s really happening in the DSO market, and what YOU should look for if you're considering a DSO!Topics discussed in this episode:Why so many DSOs are failingWhat investors look for in DSOs today3 characteristics of an ideal partnerRisks of the DSO business modelBenefits of partnering with a DSO_________________________________****To learn more about MB2 and get a free valuation for your practice:  Text "MB2" to (312)910-2603****Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbook Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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May 29, 2025 • 23min

Built to Sell: Increasing the Value of Your Practice

A sellable practice runs smoother, earns more, and stresses you less. But what does it mean to have a sellable practice? In this episode, the DPH coaches share the seven signs your practice is sellable and explain why you should build a sellable practice even if you never plan to sell. Learn how to increase the value of your practice, what metrics matter to buyers, and how long it takes to make a practice sellable. Tune in to find out if your practice checks all the boxes of a sellable practice!Topics discussed in this episode:The benefits of building a sellable practiceWhat healthy businesses have in commonCharacteristics of sellable practiceHow long it takes to build a sellable practiceIncreasing the value of your practiceWhen to sell vs. keep building Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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May 27, 2025 • 15min

The Drinking Game that Taught Me Practice Culture

Ever have one of those nights where you're exhausted but someone talks you into staying up anyway—and it turns into the most fun night ever? That's exactly what happened when my family convinced me to play our ridiculous Italian-themed drinking game called "Garlic and Oil" at the lake house.The truth is that strong practice cultures aren't built through mission statements—they're created through shared experiences, inside jokes, and rituals that bond your team together. People connect through experiences more than tasks. In my practice, we've developed unique cultural elements like our appreciation token system, morning huddle rituals, and our notorious "P2P" feedback approach where team members literally ask, "Can I pee on you for a second?" before offering constructive feedback. These might sound silly, but they create our identity.WGet Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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May 21, 2025 • 18min

Practice Policies: Cell Phones, Tattoos, and Staff Discounts

When’s the last time you reviewed your office policies? Regular check-ins keep your practice running smoothly and your team on the same page. In this episode, the DPH coaches share how they've updated their own policies to reflect today’s workplace, cut down stress, and avoid playing favorites.Get tips on managing cell phone use, stopping patients who start recording in the chair, and creating policies that are fair to all employees. Plus, find out how staff discounts can strengthen your team and grow your practice!Topics discussed in this episode:Evolving cell phone policiesHow to handle cell phone use by patientsAppearance policies: tattoos, piercings, and apparelCreating fair, consistent policiesThe benefits of employee discountsWhy you need updated policies in your practiceGet Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch.  Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

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