
Dental Practice Heroes
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
Latest episodes

Dec 2, 2024 • 15min
5 Reasons Why You Aren't Growing as Fast as you Could
Is your dental practice feeling more like a slog than a sprint? Join Dr. Paul Etchison as he unveils the secrets to shedding that metaphorical "backpack of bricks" holding you back from achieving rapid growth. We'll reveal how to attract the right number of new patients by honing your online presence with top-notch website design and glowing reviews. Master the art of brand identity communication, whether you aim to be the go-to family-friendly practice or cater to high-end adult services. And don't underestimate the power of phone interactions—your team's ability to make a stellar first impression could be the game-changer.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Nov 25, 2024 • 21min
Keys to Success with Leads
So, you're ready to hire leads in your dental practice. But do you know what it takes to set them up for success? This episode explores the keys to building a strong leadership team: clarity, trust, and accountability. You’ll learn how to define leadership roles with clear expectations, transition employees from team members to leaders, and integrate external hires into your practice without a hitch. Listen now for insights that will help you strengthen your leadership team and grow your practice!Topics discussed in this episode:Challenges of defining leadership rolesSetting up your first lead for successHow to provide clarity and build an effective leadership teamPromoting from within vs. hiring outside leadsWhat true leadership looks likeText us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Nov 20, 2024 • 37min
Lean Management: Strategies to Help Your Dental Office Run Smoothly with Karyn Ross
What’s the secret to less stress, more productivity, and happier patients? A new management approach could be the key to transforming your dental practice from chaotic to efficient. In this episode, award-winning author and consultant Karyn Ross introduces the Toyota Way Lean process and explains how to implement its principles to address system breakdowns, proactively prevent problems, and empower your team.We discuss why you need a dedicated office manager in your practice, how to effectively train employees, and more strategies to improve workflow and drive growth in your business. Tune in to learn more!Topics discussed in this episode:Applying the Lean Process in your dental practiceThe crucial role of office managersHow to train office managers in your practiceCommon management mistakes in a dental practiceHow to have difficult conversation with your employesUsing Lean principles to improve patient careSign up for Karyn’s 8-Week Dental Practice Manager Training:https://www.eventbrite.com/e/dental-practice-manager-training-tickets-1047118047267Text us your feedback! (please note: we cannot respond through this channel)) Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Nov 18, 2024 • 11min
Make Routine Tasks Meaningful: the Mindset Shift
Unlock the secret to transforming your dental practice with a simple mindset shift from being task-oriented to goal-oriented. Wondering how a mere change in perspective can revolutionize your team’s performance and patient satisfaction? This episode promises to help you redefine the purpose of every action in your practice, much like Howard Schultz reimagined the coffee experience at Starbucks. Join Dr. Paul Etchison, an experienced dental coach and practice owner, as he shares insights and strategies that can elevate your dental practice to new heights, encouraging your team to focus on meaningful interactions with each patient.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Nov 14, 2024 • 15min
No More Pissed Off Patients
Have you ever wondered if setting firm boundaries with patients might actually backfire? Join me, Dr. Paul Etchison, as I recount my personal journey through the tumultuous waters of patient management in our dental practice after deciding to go out of network with Delta. This change was intended to empower our team and eliminate disrespectful behavior, but instead, we faced an overwhelming surge in negative interactions and one-star reviews. Reflecting on these challenges, I question whether our previous, more accommodating approach was better at preserving patient loyalty and harmony.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Nov 11, 2024 • 42min
Financial Freedom in 5 Years with Dr. Henry Ernst
Unlock the secrets to building a flourishing dental practice with insights from Dr. Henry Ernst, a seasoned practitioner who transformed his vision into reality. Ever wondered how to scale operations smoothly? Dr. Ernst takes us through his journey from being an associate to a successful practice owner, emphasizing the critical role of demographic research and strategic planning in his rapid expansion from five to eighteen operatories. Learn how he navigated the challenges of managing growth, assembling a capable team, and overcoming the initial apprehensions of practice ownership while maintaining a steady cash flow.Dr. Ernst highlights the importance of understanding one's "why" in dentistry, inspired by Simon Sinek's teachings, and how a clear purpose can guide professional growth. Tune in to hear about overcoming office politics, empowering team members through innovative methods, and how thoughtful leadership can transform both personal and professional life. Dr. Ernst's narrative offers a powerful testament to the lasting impact of purpose-driven growth in the dental industry.Text us your feedback! (please note: we cannot respond through this channel)) Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Nov 7, 2024 • 17min
Want Results? How Can a Coach Help?
Unlock the secrets of achieving both personal and professional growth by discovering the transformative power of hiring a coach. Imagine aligning your deepest personal ambitions with your professional goals, creating more time for yourself while reaching financial success. In our latest episode, Dr. Paul Etchison, Dr. Steve Markowitz, and Dr. Henry Ernst candidly share their journey with various coaches—ranging from life to sports coaches—and how coaching has been instrumental in maintaining accountability and uncovering insights that often go unnoticed. By reflecting on the experiences of renowned figures like Tom Brady, we underline the pivotal role of consistent guidance in avoiding pitfalls and fostering development, whether it's perfecting your golf swing or enhancing business practices.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Nov 4, 2024 • 12min
What to Do on Owner Non-Clinical Days
Unlock the secrets to transforming those seemingly mundane non-clinical days into powerful opportunities for growth with insights from Dr. Paul Etchison. Ever feel like you're endlessly busy but not making real progress in your dental practice? Dr. Etchison shares his journey and highlights the top three non-clinical activities that can propel your practice forward, starting with the critical examination of key performance indicators like accounts receivable and case acceptance rates. Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Oct 31, 2024 • 19min
Incremental Progress for Big Outcomes
Unlock the blueprint to turning your dental practice aspirations into reality with actionable insights from our latest episode. Discover how setting clear objectives and measuring outcomes can create a culture of continuous improvement and accountability within your practice. With tips on starting small, like auditing a couple of phone calls each week, this episode reveals the power of incremental progress in achieving your dream practice.Text us your feedback! (please note: we cannot respond through this channel))Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Oct 28, 2024 • 37min
Overcoming Team Resistance with Dr. Isaac Hanset
Dr. Isaac Hanset, the owner of Gresham Advanced Dentistry, reveals how he overcame the challenges of high turnover and resistance to change to create a thriving dental practice. Through assertive leadership and strategic vision, Dr. Hanset transformed his practice into a successful multi-doctor operation. Listeners will gain insights into his journey, from implementing structured meetings to cultivating a team-driven environment, emphasizing the power of resilience and determination in overcoming professional hurdles.Text us your feedback! (please note: we cannot respond through this channel)) Check out www.relevanceonlinemarketing.com if you want to get the same great marketing results as Dr. Etch. Mention DPH and get your first month FREE!Take Control of Your Practice and Your Life I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice: Team and Doctor Training for every aspect of Practice Management Comprehensive Training: Boost profit, efficiency, and team engagement. Live Q&A Sessions: Get personalized help when you need it most. Supportive Community: Connect with practice owners on the same journey. Editable Systems & Protocols: Standardize your operations effortlessly. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.
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