

Dental Practice Heroes
Dr. Paul Etchison
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
Episodes
Mentioned books

Feb 17, 2025 • 25min
How to Fix Challenging Team Behaviors with Katheryn Eitel Belt
Struggling to get your team on board? The answer isn’t demanding compliance—it’s understanding what’s really going on. Let’s talk about what’s holding them back and how to fix it. Katherine Eitel Belt of LionSpeak is back to break down the four biggest reasons employees don’t meet our expectations (and why leaders often overlook the real issues). We dive into strategies for having tough conversations that actually lead to change, setting clear expectations, and recognizing when someone simply isn’t the right fit. Find out how to get true buy-in and create a more motivated, engaged team!Topics discussed in this episode:The 4 reasons employees don’t follow throughHow to figure out why your team isn’t listeningLeading with clarity and setting expectationsAddressing underperformance in a departmentDos and don’ts of getting team buy-inLearn more about LionSpeak’s annual retreats:https://www.lionspeak.net/info@lionspeak.netUse the same marketing company as Dr. Etch!Get your free demo with Relevance Marketing by Clicking Here Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 12, 2025 • 16min
Stop Getting Behind and Hurrying through Your Days with the DPH Coaches
Busy January? If your office struggled to keep up, you’re not alone. In this episode, we discuss why hurrying may be to blame and how slowing down can actually help you reduce stress, boost productivity, and provide better patient care. Let’s explore how packed schedules, inefficient systems, and understaffing impact both your team and your patients—and what you can do to fix it!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 10, 2025 • 13min
Getting to the Root of Practice Challenges
Leadership in dental practices often faces unexpected challenges, especially when dealing with negative patient feedback. By employing the Infinite Why system to analyze issues, leaders can uncover the roots of problems and foster a more constructive team environment focused on improving patient care.• The emotional challenges of receiving negative reviews• Understanding the importance of extreme ownership in practice management• The Infinite Why system as a tool for deep analysis of issues• Engaging in blame-free discussions for improvement• The crucial role of leadership in guiding teams for better outcomes• The importance of continuous training and communication within teamsTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 5, 2025 • 23min
Big Case Dentistry: How to Market, Consult, and Finance w/ Dr. Taher Dhoon and Dr. Ryan Bradley
Big box implant centers are everywhere, but there ARE ways to stand out. Dr. Ryan Bradley and Dr. Taher Dhoon know firsthand how tough it is to transition into full-arch dentistry — from figuring out marketing to attracting qualified patients who can pay. In this episode, they unpack marketing, consultation, and financing strategies that will help you compete with big implant centers. Tune in for the advice you need to grow your practice and win more full arch cases!Topics discussed in this episode:The struggle to transition into a full arch practiceHow to compete with big implant centersMarketing dos and don’tsFinancing solutions for patientsLearn more about Colorado Surgical Institute:https://www.coloradosurgicalinstitute.com/Use the same marketing company as Dr. Etch!Get your free demo with Relevance Marketing by Clicking Here Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Feb 3, 2025 • 34min
From New Grad to Multi-Practice Owner w/ Colin Myrick
From a four-op office to two practices — here’s how Colin Myrick created something bigger than he ever expected as a young practice owner. This episode dives into the hurdles of taking over an established practice, stepping into the role of owner, and scaling in a small community. You’ll learn how Colin built a collaborative culture and steadily grew his business, all while serving his community. Tune in to hear how he made it happen, and what’s next!Topics discussed in this episode:Transitioning from dental school to ownershipChallenges of taking over a practiceKey decisions that helped expand the practiceCollaborative dentistry and team cultureColin’s vision for the future and how he’s getting thereUse the same marketing company as Dr. Etch!Get your free demo with Relevance Marketing by Clicking Here Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jan 29, 2025 • 20min
How Important is Branding for a Dental Office?
Branding is more than just logos and advertising; it’s about standing out in your market. This episode will help you define your own brand and measure its impact! We share an easy exercise to uncover your brand identity and real stories of how intentional branding can transform a dental practice. Discover how to deliver on your brand promise, build a base of loyal clients, and position your practice for long-term success!Topics discussed in this episode:Why every practice needs a brandExamples of branding in dental practicesBrand promise versus core valuesHow to define your brand promiseThe ROI of brandingUse the same marketing company as Dr. Etch!Get your free demo with Relevance Marketing by Clicking Here Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jan 27, 2025 • 17min
Checklist Strategies for Streamlining Operations
Unlock the secret to a seamless dental practice with the power of checklists! Join me to reveal the transformative potential of a well-crafted checklist. How can you turn vague expectations into concrete action items? We address this question by focusing on specificity and practicality, ensuring your daily operations are not just completed but optimized for efficiency. By avoiding common pitfalls and embracing a structured approach, you'll discover how to enhance systematization and productivity in your practice.Throughout this episode, we emphasize the importance of measurable outcomes and accountability, offering practical advice for implementing checklists that truly work. Explore the art of creating "today lists" and learn how to keep your team engaged and tasks on track. Plus, stay tuned for our next episode, where we'll switch gears to discuss how to craft and express your brand, featuring insights from the DPH coaches. Whether you're a new practice owner or a seasoned professional, this episode provides essential strategies for growth and a more fulfilling professional life.Free Assistant 30-60-90 Training list click hereUse the same marketing company as Dr. Etch!Get your free demo with Relevance Marketing by Clicking Here Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jan 23, 2025 • 18min
4 Steps to Bring New Skills Into Your Practice with the DPH Coaches
New skills mean nothing if you don’t put them into practice. So in this episode, we discuss why dentists often struggle to implement what they learn from CE weekends and what you can do to change that. Learn the steps to integrate new skills or systems into your office, including how to get your team on board, market new services to patients, and more. Join us to make sure your next training translates into real-world results that stick!Topics discussed in this episode:The challenges of implementing new skills4 steps to implementing new skillsHow to get buy-in from your teamMarketing new services to patientsTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jan 20, 2025 • 12min
Strengthening Patient Trust to Prevent Second Opinions
Unlock the secrets to preventing your dental patients from seeking second opinions and ensure their loyalty with essential trust-building strategies. Join me, Dr. Paul Etchison, as we navigate the complexities of patient trust in the dental profession. Discover how addressing patient unease about treatment recommendations can save you from losing valuable clients and referrals. We'll delve into a real-life scenario involving a one-star review, revealing the profound impact of lost trust. Learn five actionable methods to strengthen your rapport with new patients through transparent discussions of their dental history and previous recommendations, setting the stage for increased case acceptance and long-term patient loyalty.Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Jan 16, 2025 • 36min
Building a Resilient Dental Practice in Tough Times with Dr. Steve Rasner
This episode features Dr. Steve Rasner discussing his journey from dental student to practice owner, emphasizing the importance of continuing education and the power of oral sedation in enhancing patient comfort. Dr. Rasner shares practical steps for dental practitioners to grow their practices by focusing on patient empathy, effective communication, and fostering a positive practice culture.• Dr. Rasner shares his background and struggles in dentistry • Emphasis on the value of continuing education for career growth • Introduction of Dr. Rasner's oral sedation protocol • Importance of addressing patient anxiety in dental practices • Tips for managing finances and building a sustainable practice • Advice on communication and empathy in patient care • Key takeaways for dental practice successUse the same marketing company as Dr. Etch!Get your free demo with Relevance Marketing by Clicking Here Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.