What if monetary incentives are not the secret to inspiring your team? Join me, Dr. Paul Etchison, as we uncover the hidden power of intrinsic motivation and the compelling reasons why bonuses might actually hinder long-term engagement. By examining the over-justification effect through a fascinating study on blood donation, we'll explore how financial rewards can sometimes transform meaningful work into mere transactions. Instead, let's delve into the art of rallying your team around a shared mission and values, especially in the dental field, where emphasizing the vital role of dental health can ignite a sense of purpose and commitment.

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I help dentists create thriving practices that make more money, require less of their time, and empower their teams to run the office seamlessly—so they can focus on what matters most.

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