

Dental Practice Heroes
Dr. Paul Etchison
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
Episodes
Mentioned books

Dec 31, 2025 • 18min
Why Your Systems Aren’t Making You Money (And the Fix That Will)
Most practices don’t fail for lack of systems—they fail because accountability shows up late, tense, and inconsistent. We unpack a practical way to fix that with the CVI method—curiosity, validation, and invitation—so your team follows through without fear, defensiveness, or drama. You’ll hear why “laminated” SOPs stall, how delayed feedback normalizes noncompliance, and how reframing protocols around patient outcomes and team fairness wins real buy-in.If this resonated, share it with a colleague, subscribe for more practical leadership tools, and leave a 5-star review on Apple Podcasts so others can find the show. Got questions or want support? Book a free strategy call at dentalpracticeheroes.com/strategy.Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Dec 29, 2025 • 27min
Dentistry Scheduling 101: The $1,200/Hour Block Schedule Formula
Struggling to hit production goals despite a packed schedule? In this episode, we get into the root issue of why your production is falling short and the mistakes you probably don't know you're making. Learn which appointments are practice killers, when block scheduling doesn't work, and how to design a schedule that can hit $1,200 per hour!Topics discussed:Why you’re busy but underproducingHow to implement block schedulingWho shouldn’t use block scheduling and what to do insteadThe bottlenecks in your day that keep production lowHow to train your team to schedule patientsSmall changes that improve the flow of your dayProcedure time benchmarksThis episode was produced by Podcast Boutique https://www.podcastboutique.comJoin us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! Get Free DPH Trainings, Download the App and Join our Community! CLICK HERE GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Dec 22, 2025 • 12min
The Most Expensive Issues in Your Practice Are the Ones No One Talks About
Ever feel like your checklists are getting longer while your problems get louder? We shine a light on the quiet force that stalls growth in so many dental practices: the truth everyone knows but no one says. Borrowing the concept of “mokita,” we explore how unspoken issues infect culture, erode patient experience, and drain profit—then we show you how to end the silence without blowing up your team.We walk through a simple, repeatable framework for tough conversations: Ask permission, State how you feel, Share the issue clearly, and Seek to understand. You’ll hear how this approach lowers defensiveness, creates psychological safety, and replaces gossip with honest dialogue. From chronically late hygiene schedules to front desk friction, we unpack how to distinguish a process problem from a conversation problem, and why addressing the latter first makes your systems actually work. Real-world examples reveal how a single candid talk can outperform a dozen SOP tweaks.By the end, you’ll have a practical script for tackling your biggest cultural bottlenecks and a weekly challenge to surface one mokita and resolve it. Expect fewer energy leaks, stronger accountability, and a smoother, more profitable practice that runs on trust. Ready to lead with clarity and courage? Listen now, then share the first hard conversation you’ll start today—and subscribe for more tools to build a team-driven practice.Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Dec 17, 2025 • 28min
How to Say No to Raises Without Losing Your Team
Every time a team member asks for a raise, the pressure is instant — but it doesn’t have to be. In this episode, find out how to talk money with your team, set clear expectations, and lead raise conversations without it getting awkward. We explore inflation, bonuses, and systems that give your team a clear path for growth without blowing up your payroll. Listen now to take the stress out of every raise decision!Topics discussed:The trap of throwing money at problemsMistakes owners make when asked for a raiseHenry's dental assistant ladder and pay scaleHow to avoid losing team members when you say “no”How bonuses impact pay decisionsHow to handle the inflation and market pay argumentHow to stay competitive and keep team members happyThis episode was produced by Podcast Boutique https://www.podcastboutique.comeamsJoin us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! Get Free DPH Trainings, Download the App and Join our Community! CLICK HERE GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Dec 15, 2025 • 18min
Work Less, Collect More: The Hidden Math of Owner Freedom
If you’ve ever felt like the glue holding your practice together, this conversation will challenge that belief and give you a new playbook for freedom. We unpack a counterintuitive idea—the Void Principle—where you stop filling every gap so your team has to step in, decisions spread, and systems mature. Through the story of Dr. Lance, a high-output dentist who cut his clinical days and raised income yet still feared taking more time off, we show how real autonomy arrives only when the owner steps back on purpose.Ready to trade heroics for a practice that runs without you? Subscribe, share this with a colleague who needs it, and leave a quick five-star review to help more owners find the show. Want personalized help designing your freedom plan? Book a strategy call at dentalpracticeheroes.com/strategy.Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Dec 10, 2025 • 27min
Why Your Office Manager Isn’t Growing Your Practice (And How to Change That Fast)
Most dental offices don’t have an office manager problem—they have a role definition problem. We promoted the best front desk performer, gave them a title, and then left them buried in tasks with no roadmap for leadership. In this conversation, I share the exact KPI-based bonus system that transforms a “super admin” into a true leader who aligns team behavior with the practice’s goals and delivers measurable growth.Ready to align behavior with results and build a practice that runs without you? Subscribe, share this episode with a fellow practice owner, and leave a review to tell us which KPI you’re prioritizing next.Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! Get Free DPH Trainings, Download the App and Join our Community! CLICK HERE GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Dec 8, 2025 • 31min
Stop Trying to Be a Super GP: Why Niching Down Can Explode Your Income with Alex Sharp
Trying to be the super GP who does every procedure might be making your practice harder than it should be. In this episode, Dr. Alex Sharp explains how specializing not only helps you create a model that's easier to market and scale, but also lets you spend more of your time doing the dentistry you actually enjoy. Hear where the GP model still works, how to specialize in an existing practice, and what the future of dentistry looks like!Topics discussed:Alex's journey from associate to practice owner to CEOThe benefits of niching down for dentist and patientWhy your marketing isn’t working and what to do instead3 key factors for a successful denture/implant practiceHiring for implants: doctor fit and the dentist’s roleWhat’s changed and where dentistry is goingLearn more about Shared Practices Group: https://sharedpracticesgroup.com/Listen to The Full Arch Podcast: https://thefullarchpodcast.com/This episode was produced by Podcast Boutique https://www.podcastboutique.comJoin us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! Get Free DPH Trainings, Download the App and Join our Community! CLICK HERE GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Dec 3, 2025 • 13min
The 5 Biggest Time Wasters Killing Your Practice Efficiency
Discover how tiny inefficiencies can snowball into massive time loss and stress for dental teams. Learn to standardize operatories to eliminate the scavenger hunts that disrupt care. Uncover the dangers of duplicate admin tasks and how strict pre-collection policies can help. Improve patient flow by refining handoff processes and run quick morning huddles to align your team's focus. Packed with practical strategies, this discussion equips you with tools to enhance efficiency and profitability in your practice.

Dec 1, 2025 • 20min
The #1 Case Acceptance Bottleneck Dentists Ignore
Dr. Henry Ernst, a dental practice owner and coach, teams up with Dr. Steve Markowitz, an experienced large-practice owner, to tackle a critical yet overlooked issue: the front desk. They discuss the importance of specialized training for front-desk staff to enhance case acceptance. From the necessity of dedicated treatment coordinators to fostering a sense of ownership among the team, their insights highlight how accountability and proactive follow-up can dramatically improve patient engagement. Discover practical strategies for boosting operational success!

Nov 25, 2025 • 12min
The Hidden Beliefs That Keep Dentists Overworked and Underpaid
Ever follow a GPS with total confidence only to realize it’s steering you the wrong way? That’s how ownership can feel when mindset traps masquerade as good guidance. We dig into three hidden patterns that quietly create burnout for dental practice owners and map out a better route built on leverage, systems, and leadership.Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App. Click Here to Join! GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.https://www.dentalpracticeheroes.com/playbookTake Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.


