
Dental Practice Heroes
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
Latest episodes

May 27, 2025 • 15min
The Drinking Game that Taught Me Practice Culture
Ever have one of those nights where you're exhausted but someone talks you into staying up anyway—and it turns into the most fun night ever? That's exactly what happened when my family convinced me to play our ridiculous Italian-themed drinking game called "Garlic and Oil" at the lake house.The truth is that strong practice cultures aren't built through mission statements—they're created through shared experiences, inside jokes, and rituals that bond your team together. People connect through experiences more than tasks. In my practice, we've developed unique cultural elements like our appreciation token system, morning huddle rituals, and our notorious "P2P" feedback approach where team members literally ask, "Can I pee on you for a second?" before offering constructive feedback. These might sound silly, but they create our identity.WText us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

May 21, 2025 • 18min
Practice Policies: Cell Phones, Tattoos, and Staff Discounts
When’s the last time you reviewed your office policies? Regular check-ins keep your practice running smoothly and your team on the same page. In this episode, the DPH coaches share how they've updated their own policies to reflect today’s workplace, cut down stress, and avoid playing favorites.Get tips on managing cell phone use, stopping patients who start recording in the chair, and creating policies that are fair to all employees. Plus, find out how staff discounts can strengthen your team and grow your practice!Topics discussed in this episode:Evolving cell phone policiesHow to handle cell phone use by patientsAppearance policies: tattoos, piercings, and apparelCreating fair, consistent policiesThe benefits of employee discountsWhy you need updated policies in your practiceText us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

May 19, 2025 • 13min
What If Your Entire Team Quit Tomorrow?
What would happen if your entire dental team quit tomorrow? Rather than just a nightmare scenario, this thought experiment reveals critical insights about your practice's foundation. I share the story of a dentist who actually experienced this situation—when he laid out his vision for the practice and gave his team of seven the option to leave if they didn't align with it, five walked out. Surprisingly, this became one of the best things that ever happened to his practice.Ready to transform your practice with proven systems and leadership strategies? Visit dentalpracticheroes.com to explore our one-on-one coaching opportunities and work with someone who's been exactly where you are.Text us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

May 14, 2025 • 28min
Beyond the Operatory: Why Some Dentists Make Millions
You can be a great dentist and still struggle to grow — and here's why: your mindset. It's what keeps some practice owners stuck and helps others build the type of practice they want.In this episode, find out how to shift out of "survival mode" and run your business instead of just working in it. From perfectionism and fear to day-to-day fundamentals, we discuss common mindset traps and habits that stall growth and how you can move past them. Tune in for tips to build a strong team and become a better leader!Topics discussed in this episode:The mindset of successful practice ownersFundamentals of an efficient dental practiceCommon mental roadblocks to growthTips to accelerate growth and lead more effectivelyWhy you should stress test your practiceText us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

May 12, 2025 • 13min
Eliminate Hygiene Cancellations with This Simple Policy
Ever struggled with hygiene cancellations while simultaneously facing a backlog of patients desperate for appointments? You're not alone, and there's a brilliant solution hiding in plain sight.What makes this approach so powerful is its triple benefit structure. Your practice maintains a more predictable schedule and improves productivity. Your patients gain more consistent access to care when they need it. And your local community organizations receive much-needed support. It's a win-win-win that aligns perfectly with modern dental practices that aim to be forces for good beyond their clinical contributions.Ready to transform your practice's cancellation policy while making a real difference in your community? Try this approach and email us at dentalpracticeheroes@gmail.com to share your results. For more innovative practice management solutions and to join our community of growth-minded dental professionals, visit dentalpracticeheroes.com and become part of the DPH Hero Collective today.Text us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

May 7, 2025 • 23min
Managing Stress and Finding Fulfillment in Dental Practice with Chelsea Myers
Ever feel like the stress of dental practice is overwhelming? Join us on Dental Practice Heroes as we sit down with the insightful dental life coach Chelsea Myers to explore how dentists can manage stress and avoid feeling trapped in their profession. Chelsea offers practical advice on setting boundaries between work and home life and emphasizes the importance of personal and professional growth. Discover how taking control of your own happiness, instead of relying on external factors, can lead to a more fulfilling career and personal life.In our deep-dive discussion, Chelsea also sheds light on achieving flow and authenticity in dentistry. She explains how practices like writing, meditation, and structured routines can uncover personal insights and alleviate stress. Learn how traits that contribute to professional excellence, like perfectionism, can be managed to improve personal relationships. Chelsea also shares about her one-on-one and group coaching, her foundation supporting families in need, and how you can connect with her for further guidance. Tune in for an episode packed with valuable tips and heartfelt advice for every dentist seeking balance and fulfillment.Text us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

May 5, 2025 • 24min
How Cutting Clinical Days Can Help You Grow Faster & Lead Better w/ Dr. Ryan Bradley
How can you keep your team, grow your practice, AND reclaim your time? Discover how Dr. Ryan Bradley did all three without burnout, spending big on marketing, or micromanaging his team. We talk about what worked to reduce turnover through a merger, create work-life balance, and scale while cutting back clinical days. Tune in to learn how working less can actually help you grow your practice faster!Topics discussed in this episode:How to successfully take over a practiceBuilding a culture that reduces turnoverChallenges expanding from 4 to 8 opsMaintaining low turnover through a mergerStrategies to achieve work-life balanceAvoid these common growth mistakesWhat it takes to be a good leader and practice owner Text us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Apr 30, 2025 • 28min
Burnout to Balance: A Dentist's Journey to Wellbeing w/ Dr. Peter Dinh
What does “biohacking” have to do with dentistry? For Dr. Peter Dinh, figuring out the root cause of his low energy and burnout changed the way he felt in his body and in his practice.In our conversation, he shares how functional medicine helped him heal hidden issues like leaky gut and low dopamine, improve his mental and physical health, and show up better for his team, his family, and himself. We also talk about the stress of practice ownership and how biohacking can help you treat common problems like anxiety, apathy, and trouble sleeping — making it possible to lead without burnout and build a healthier, happier practice.Topics discussed in this episode:The hidden health effects of practice ownershipUnderlying causes of fatigue, mood imbalance, and burnoutHealing through functional medicineReframing work, stress, and successUnexpected benefits of biohackingHow personal healing makes you a better leaderBalancing practice ownership and personal healthConnect with Dr. Peter Dinh:Website: https://www.guthormoneclinic.com/Instagram: https://www.instagram.com/gut_hormone/Youtube: https://www.youtube.com/@TheGutHormoneClinicEmail: dinhpeterdds@gmail.com Text us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Apr 28, 2025 • 16min
The REAL Profit from the Hygiene Department
Dental practice owners across the country face a mounting challenge—skyrocketing hygienist wages that strain traditional production-focused models. But what if obsessing over hourly production metrics is actually holding your practice back from its true potential?In this transformative episode, I reveal why the real value of your hygiene department extends far beyond cleaning teeth and covering overhead. Your hygienists aren't just maintenance workers—they're relationship architects creating memorable patient experiences, treatment acceptance facilitators preparing patients for necessary care, and health consultants offering solutions that improve lives.When patients spend 40-60 minutes with your hygienists but only 2-5 minutes with you as the doctor, those hygiene appointments become the defining experience of your practice. Patients form their strongest impressions and build their trusting relationships during hygiene visits. The loyalty this creates drives retention and word-of-mouth referrals that no marketing campaign can match.Text us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Apr 23, 2025 • 22min
How to Stay In Control When Things Go Wrong w/ Dr. Taher Dhoon
Nothing throws off your day like a surprise complication. When a surgical or dental emergency hits, how you respond is what matters most. In this episode, Dr. Taher Dhoon joins me to share how we approach emergencies to keep our cool, make smart decisions, and lead our teams.We dive into emergency protocols, critical mindset shifts, and how to avoid unnecessary risk. Discover new ways to reset in high-stress situations and grow through the tough cases—not just get through them!Topics discussed in this episode:Mastering your mind during emergenciesThe Dunning-Kruger effect in dentistryLeveraging mentors and learning opportunitiesCrisis recovery and surgical timeoutsKnowing when to pass on difficult casesExplore hands-on training programs and mentorship opportunities at Colorado Surgical Institute: https://www.coloradosurgicalinstitute.com/You can also contact Chris Richards at (970) 410-6148 or chris@legacydentalinc.com for more information.Text us your feedback! (please note: we cannot respond through this channel)) The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.