Energize Your Online Business

Whether it’s on the news or in conversation with non-business owner friends, we’re surrounded by the consumer mindset everywhere. While it can be very easy to follow the “I’m going to stop spending” or “I’m going to save up” mentality, when it comes to your business, you have to think and operate differently. As business owners, we don’t have the luxury of staying stagnant if we want our businesses to keep going (and thrive!). In this episode, Nicki and Kate explain why putting on your business owner hat and making strategic investments—even when it feels uncomfortable—will set you apart from the rest. ------------- Mentioned on this Episode Stop Wasting Money: How to Use Facebook Ads to Accelerate Business Growth – with Jackie Ellis Related Links Price Is Rarely the Real Reason People Won’t BuyHow I 40x-ed My Business in a Little Over 2 Years—Nicki’s StoryWhen to Hire for Your Team & Who You Need to Hire First --------------- Get the Free Sales System Course >>

As entrepreneurs, it’s easy to get wrapped up in our own business and assume that what we find interesting is something that everybody will find interesting. Part of why testing is so important is because it will help you make choices based on what your audience wants and needs versus what you *think* they need (or—even worse—what the gurus are telling you that you “should be doing”). While there are a myriad of tests that you can run in any area of your business, in this episode we’re focusing on tests that will optimize your emails. Listen in to learn about five different email tests that will boost engagement and improve conversions. ------------- Related Links 3 Must-Monitor Metrics to Increase Sales on AutopilotWhy Tactics That Work for Digital Marketing Masters Won’t Work for YouThe Secret to Sales Pages That Convert1 Must-Do Before Running Meta/Facebook Ads --------------- Get the Free Sales System Course >>

Do you have a list that’s burned out, confused, and exhausted by the way you’re trying to engage with them? CSS student Krista joins us today to show us that it *is* possible to turn it around.  After getting into a cycle of throwing an offer out there, and—almost too predictably—discounting it to squeeze out more revenue, Krista's credibility started to erode. In this episode, Krista joins Nicki and Kate to discuss how introducing a Circuit re-engaged her list, built integrity, and led to a conversion rate of 15%! --------------- Mentioned on this Episode Visit Krista's websiteFollow Krista on InstagramVisit Krista's Facebook page Related Links Fake Deadlines Are Damaging Your Brand—and SalesHow To Add 5-Day Challenges That Actually ConvertWhy an Automated Sales Process is a Complete Game-Changer for BusinessCase Study: Hitting $55,000 in Sales in Under 3 Months—Without Ads or Promotion --------------- Get the Free Sales System Course >>

The excitement of putting our offer out into the world can often be met with crippling disappointment when we don’t get the sales we expect. However, a lot of business owners then make the mistake of rushing to reach more eyes, while sidelining those who didn’t immediately click “buy now.” But just because someone is not in your purchaser community, doesn’t mean they are any less valuable. In this episode, Nicki and Kate explain why you should never give up on the people who didn’t purchase. Listen in to discover the reasons why someone might not have made a purchase initially and the practical steps that will ensure they *do* buy your offer in the future. --------------- Related Links Why Value-Based Pricing is One Strategy You Can't SkipFake Deadlines Are Damaging Your Brand—and SalesA Dynamite Marketing Messaging Is the Key to Your Audience Taking Action10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers --------------- Get the Free Sales System Course >>

Ever splurged on a fancy dinner that didn’t quite live up to the hype? Or signed up to a gym membership that’s gathering dust as we speak? We’ve all experienced the bitter aftertaste of buyer’s remorse, and it’s probably one we’re keen on sparing our own customers (especially in a world where dissatisfied customers often take to social media to rant about their disappointment…). In this episode, Nicki and Kate are digging into the reasons why buyer’s remorse happens, as well as sharing their checklist of actionable steps that not only prevent it, but also lay the foundations for a long-lasting customer relationship. --------------- Related Links Why Value-Based Pricing is One Strategy You Can’t SkipWhen to Hire for Your Team & Who You Need to Hire First --------------- Get the Free Sales System Course >>

As the face of your business, there are some tasks that only you can take care of. But if you’re draining your energy on all kinds of other things outside of your zone of genius, it *may* be time to think about hiring someone. So which tasks should you be offloading? And in what order? Whether you’re a solopreneur or someone with a decent sized team, listen in as Nicki and Kate discuss the most effective way to grow your team, while giving your business a great deal of stability. --------------- Mentioned on this Episode Your Seamless System for Narrowing Your Applicant PoolBusiness Lessons I Learned the Hard Way Related Links The First Step to Hiring the Right Person for Your Team --------------- Get the Free Sales System Course >>

Live launching your online course four times a year, for over four years? Sounds like a recipe for exhaustion! But that was Circuit Sales System student Emma Kate’s reality as she tried to sell her web design e-course before discovering the CSS. Emma Kate knew the unpredictability and rollercoaster of emotions that came with live launching was unsustainable. After joining the CSS, it took her less than six weeks to cover the cost of the course and since then, sales are continuing to grow month on month! The best part? She now has more freedom and less stress to run her business. --------------- Mentioned on this Episode 1 Must-Do Before Running Meta/Facebook AdsFind out more about Emma Kate’s work Related Links The Big Problems With Live Launching & EvergreenHow To Sell Your Product Online…Without Live Launching or Evergreen --------------- Get the Free Sales System Course >>

Most business owners have (at least!) one task on their to-do list that they just want to avoid forever. Whether it’s writing, sales calls, or grappling with technology, the mere thought of it just fills you with dread. But no matter how much you procrastinate, you probably know by now that it’s not just going to magically disappear. Sooner or later, we have to face it–but it doesn’t have to be as daunting as you think! Listen in as Nicki chats with Circuit Sales System student Cindy about how to make those seemingly impossible tasks feel achievable. (These bite-sized coaching sessions are designed to help CSS students overcome their biggest roadblocks so they can flip on their Circuits and watch the sales roll in!) --------------- Related Links Moving Past Resistance: Tips for Entrepreneurs --------------- Get the Free Sales System Course >>

Making mistakes is a natural part of life–and *sigh* one of the joys of being human. But instead of fearing our slip-ups, we should actually embrace it when things go wrong. It’s just like that old adage about Thomas Edison and the light bulb: He didn’t fail once, but he did succeed in finding 10,000 methods that didn’t work! Even our very own Nicki Krawczyk, multi-seven-figure entrepreneur and founder of the Circuit Sales System brand, has made some mistakes along the way (hard to believe, we know!). In this episode, we hear about some of Nicki’s biggest business mishaps–including a casual $40K that went down the drain–but most importantly, what she’s learned from them.  --------------- Mentioned on this Episode Your Seamless System for Narrowing Your Applicant Pool Related Links The First Step to Hiring the Right Person for Your Team12 Sales Funnel Mistakes That Cost Course Creators Money --------------- Get the Free Sales System Course >>

All entrepreneurs know the highs and lows that come with running a business. But when things go wrong and we don’t get the results that we want, it can really shake us. So how can we avoid those dreaded freak outs and proactively find solutions? In today’s episode, Nicki and Kate dig into the very practical steps you can take when you are faced with entrepreneurial challenges, no matter how big or small. Listen in to find out why thinking objectively can make problem-solving a more effective (and even enjoyable!) process. --------------- Mentioned on this Episode Live Launch vs. Evergreen Funnels: Why Both Are Imperfect Options Related Links 3 Successful Online Business Tactics I Wish I Knew … Before I Did the OppositeThe Big Problems With Live Launching & Evergreen --------------- Get the Free Sales System Course >>