Let’s face it, writing isn’t everyone’s forte. And when it comes to crafting your business’s messaging, facing such an important task can feel pretty daunting. If writer’s block has you in its grip, you might have decided to seek help from an expert copywriter. But when is the right time to bring them on board? In this week’s episode, Nicki and Kate (with 30+ years of copywriting experience between them!), discuss how you could end up running into trouble if you leave it too late to hire a copywriter. Listen in to find out the best time to involve a copywriter for maximum impact and the kinds of projects you can expect them to help you with. --------------- Mentioned on this Episode Browse our listing of highly trained, experienced copywriters Ep. 42 How to Hire Copywriters & Other Freelancers (Coming soon!) Related Links You Can Benefit from Hiring a Copywriter Sooner Than You Think…10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking Action --------------- Get the Free Sales System Course >>

Our brains are wired to avoid any situations that lie outside our comfort zone. And if it had its own way, it would happily keep us on our sofa eating Cheetos all day instead of achieving the things we dream of. So if you’re waiting for the momentous day when you’re going to feel “ready” to launch your online course…we have some bad news for you: It’s not coming. A lot of entrepreneurs (especially those with perfectionist tendencies) tend to hold back on selling their valuable courses, thinking they need to finish every module and get everything “just right”. Yes, there are some things you *must* have in place before you start selling. But Nicki and Kate are here to give you a gentle (but firm) nudge to let go of that perfectionism and put your course out into the world sooner than you might think! --------------- Mentioned on this Episode Microsoft Clarity Related Links Why You Need to Give Your Customers Deadlines4 Lessons Learned from Starting a BusinessBest Platform to Host an Online CourseBest Software to Create an Online Course --------------- Get the Free Sales System Course >>

There’s a lot of pressure on entrepreneurs to be doing All. The. Things. “Are you on this new social platform yet?”, “When are you live launching your course?”, “You need to write a book to build authority!” But let’s not forget that we’re humans—we’re not designed to be machines. With a background in corporate leadership, Jessica Lackey knows what it’s like to be forced into hustle culture. Now, she’s combining her deep experience in consulting, leadership, and coaching to help businesses grow without sacrificing wellbeing. Listen in to our chat with Jessica for valuable tips on how to make sure your business’s processes are working *for* you when building the business you envision. --------------- Mentioned on this Episode Visit Jessica’s WebsiteFollow Jessica on LinkedInFollow Jessica on Instagram Related Links 6 Ways to Know When It’s Time to Hire for Your Small BusinessThe First Step to Hiring the Right Person for Your TeamCase Study: Prioritize Your Health and Profitably Run a BusinessHow to Avoid Business Freakouts and Solve Any ChallengeWork on Your Business, Not in Your Business --------------- Get the Free Sales System Course >>

I think it’s safe to say that Circuit Sales System student Ruth Soukup wears a LOT of hats—New York Times bestselling author, (serial) entrepreneur, blogger, podcaster, product creator, and CEO of her company, Ruth Soukup Omnimedia…Phew! Is there anything this lady *can’t* do?! But when Ruth started her first blog, Living Well, Spending Less, back in 2010, she hadn’t even planned on starting a business. In just three years, she’d made enough to retire her husband—talk about hitting the ground running! Now, with her robust, three-brand business, she’s still going gangbusters. In this episode, we hear how Ruth is using a Circuit to elevate her sales and bring the *right * people in front of her offers. --------------- Mentioned on this Episode Explore Ruth’s brands and products: Elite Blog Academy®Living Well Spending Less®ThinliciousDo It Scared®Living Well Planner® Visit Ruth’s Instagram Page Related Links From 4 Years of Live Launching to Consistent Revenue, Less Stress, and More Time – Emma Kate’s StorySwitching From Live Online Course Launching to Selling on AutopilotMaking Daily Sales on Her Way to 7 Figures—Natali’s Story --------------- Get the Free Sales System Course >>

For as many reasons as there are to buy something, there are also a lot of other reasons *not* to purchase something. “I’m just not sure I can afford it” or “I don’t know if this is the right time for me”...any of those sound familiar?  If only prospective clients could just hand over their money with no questions asked… *sigh*—but prospective clients want to feel certainty in their decision. And it’s part of your job to help them find that certainty. In this episode, Nicki and Kate are diving into some of the most common customer objections and the best ways to handle them to ensure they feel confident in making their purchase. -------------------- Mentioned on this Episode Why Value-Based Pricing is One Strategy You Can’t Skip Related Links 10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking ActionPrice Is Rarely the Real Reason People Won’t Buy --------------- Get the Free Sales System Course >>

So you want to interact with your potential customers, build a relationship with them, and get them to build that “know, like, and trust” factor with you and with your business…and you’ve probably come to the same conclusion a lot of entrepreneurs do: “Let’s start a free Facebook group!” But as many business owners discover, the reality is far from simple. So before you commit your time and energy into a Facebook group, join Nicki and Kate as they explain why this may *not* be the best marketing strategy for your business. You’ll also learn about the more effective, less draining alternatives that offer greater control and better results! --------------- Related Links How To Sell Your Product Online…Without Live Launching or EvergreenTeaching Doesn’t Get People to Buy—Here’s What DoesWhy Customers Aren’t Buying—But Are Still Valuable Leads --------------- Get the Free Sales System Course >>

We’ve all been there: You flip the calendar over and panic when you see a loved one’s birthday fast approaching. Before you know it, you’re scrambling around looking for the perfect gift before it’s too late. That right there? Yep, that’s urgency. And it’s what humans NEED to take action. Unless we are given an incentive to take action—even for things that we want—we don’t do it. And that’s one of the main problems with the evergreen model: when people can buy any time, they just don’t. Urgency is always going to improve your sales. So in this episode, we’re talking about the different ways you can create an authentic reason for customers to purchase right now! --------------- Mentioned on this Episode Common Funnel Mistakes That Are Killing Your Conversions Related Links Fake Deadlines Are Damaging Your Brand—and Sales10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersWhy Discounts Are Bad for Business—And What to Do Instead3 Must-Monitor Metrics to Increase Sales on Autopilot --------------- Get the Free Sales System Course >>

It’s the question on every course creator—or budding course creator’s—lips: How much money can a course selling business really make? The short answer: The sky’s the limit! It all depends on YOU and your goals. Six figures? Absolutely. Seven figures? Nicki did it and you can, too. Eight figures? Why the heck not?! But the only way to get to where you want to go is to examine and optimize the variables that will impact your earning the most. Join Nicki and Kate to find out what these are, as well as the key factors for growth if you’re looking to scale your business to new heights. ------------- Mentioned on this Episode Common Funnel Mistakes That Are Killing Your ConversionsThe Investment Philosophy that Will Save (Or Kill) Your Business Related Links 10 Must-Use Marketing Messaging Strategies to Turn Leads to CustomersA Dynamite Marketing Messaging Is the Key to Your Audience Taking Action3 Must-Monitor Metrics to Increase Sales on Autopilot --------------- Get the Free Sales System Course >>

What would it mean for you if your current yearly income became your new monthly income? Well, that’s exactly what happened with Circuit Sales System student Victoria Pruett, whose “Launch Your Blog” course has helped thousands of bloggers create, grow, and profit in their online spaces. Before finding the CSS, Victoria was stuck in the “feast or famine” cycle, trying to sell her course using a mix of evergreen and live launching. In this episode, we find out more about how Victoria’s Circuit achieved such impressive results so quickly—and how she’s repeating her success month on month. --------------- Mentioned on this Episode Victoria’s website and blogVictoria’s Instagram Page Related Links Why an Automated Sales Process is a Complete Game-Changer for BusinessWhy Live Launches Are a Risky Product Launch PlanSwitching From Live Online Course Launching to Selling on Autopilot --------------- Get the Free Sales System Course >>

Don’t get us wrong—as consumers, we LOVE discounts. 20% off that sweater? Hell yeah! But as a course creator, you might want to think twice before turning to this popular selling tactic… When you’re periodically offering discounts, you are essentially training your audience to wait for discounts. Plus, you’re giving them the perception that your program is not worth as much as you said it was. Luckily, there’s a much better way to do business. Listen in to discover more effective ways to encourage people to make that purchase. --------------- Mentioned on this Episode Regaining Audience Trust—And Seeing a 15% Conversion Rate – Krista’s Story Related Links Price Is Rarely the Real Reason People Won’t BuyWhy Putting a Number to Value Is CrucialHow To Introduce Your Offer’s Price to Your CustomersFake Deadlines Are Damaging Your Brand—and Sales --------------- Get the Free Sales System Course >>