31. Why Discounts Are Bad for Business—And What to Do Instead

Don’t get us wrong—as consumers, we LOVE discounts. 20% off that sweater? Hell yeah! But as a course creator, you might want to think twice before turning to this popular selling tactic…

When you’re periodically offering discounts, you are essentially training your audience to wait for discounts. Plus, you’re giving them the perception that your program is not worth as much as you said it was. Luckily, there’s a much better way to do business. Listen in to discover more effective ways to encourage people to make that purchase.

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Mentioned on this Episode

• Regaining Audience Trust—And Seeing a 15% Conversion Rate – Krista’s Story

Related Links

• Price Is Rarely the Real Reason People Won’t Buy
• Why Putting a Number to Value Is Crucial
• How To Introduce Your Offer’s Price to Your Customers
• Fake Deadlines Are Damaging Your Brand—and Sales

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