30. The Investment Philosophy that Will Save (Or Kill) Your Business

Whether it’s on the news or in conversation with non-business owner friends, we’re surrounded by the consumer mindset everywhere. While it can be very easy to follow the “I’m going to stop spending” or “I’m going to save up” mentality, when it comes to your business, you have to think and operate differently.

As business owners, we don’t have the luxury of staying stagnant if we want our businesses to keep going (and thrive!). In this episode, Nicki and Kate explain why putting on your business owner hat and making strategic investments—even when it feels uncomfortable—will set you apart from the rest.

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Mentioned on this Episode

• Stop Wasting Money: How to Use Facebook Ads to Accelerate Business Growth – with Jackie Ellis

Related Links

• Price Is Rarely the Real Reason People Won’t Buy
• How I 40x-ed My Business in a Little Over 2 Years—Nicki’s Story
• When to Hire for Your Team & Who You Need to Hire First

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