Designing for Health

Nordic Chief Medical Officer Craig Joseph, MD, talks with Steve Peltzman, CEO at FeedbackNow and Tim Woodward, Associate Vice President EVS at Montefiore Health System. They discuss the passion driving efforts to transform healthcare delivery and explore why conventional feedback methods fall short in capturing timely and accurate patient experiences. They also discuss immediate feedback mechanisms to improve responsiveness and patient care and how firsthand patient experiences inspired the adoption of real-time feedback tools in hospital settings. Show Notes: [00:00] Intros [01:08] The limitations of traditional surveys [02:16] Real-time feedback [03:56] From patient experience to operational strategy [09:00] Simplifying tech [15:20] Making feedback systems accessible [21:05] Data, AI, and the future of patient experience [27:13] Steve and Tim’s favorite well-designed things [29:54] Outros

Nordic Chief Medical Officer Craig Joseph, MD, talks with Aditi U. Joshi, MD, emergency medicine physician, author, and CEO of Ardexia. They discuss what telemedicine actually looked like in its early days, why technology was never the real barrier, and what healthcare leaders still get wrong about adoption today. They also discuss patient experience, clinician skepticism, “digital empathy,” and why telehealth can meaningfully improve access, equity, and chronic care. Show Notes: [00:00] Intros [00:23] From emergency medicine to digital health [01:18] Early days of Telehealth [03:27] Framework for Telehealth success [05:55] Patient readiness [10:47] Building “digital empathy” [14:28] Generational and cultural considerations [21:01] Driving adoption and scaling digital tools [28:42] Aditi’s favorite well-designed thing [29:58] Outros Learn more about Aditi here and check out her book: Telehealth Success: How to Thrive in the New Age of Remote Care

Matthew Trowbridge, MD, a public health researcher and associate professor at UVA, shares insights on the intersection of design and healthcare. He reveals how the built environment shapes health and behavior, emphasizing aesthetics and inclusivity. Trowbridge discusses the UVA Medical Design Program, highlighting the importance of teaching design thinking to foster empathy and interdisciplinary collaboration. He also delves into how AI can enhance rapid prototyping in medical education and the long-term impact of healthcare architecture on community values.

Nordic Chief Medical Officer Craig Joseph, MD, talks with Anna Schoenbaum, DNP, Vice President and Chief Digital Application Officer at Penn Medicine and Srinath Adusumalli, MD, Vice President and Chief Health Information Officer at Penn Medicine. They discuss the intersection of informatics and care delivery, exploring how informatics and health IT drive quality and safety, and why multidisciplinary collaboration is essential for success. They also discuss the strengths and limitations of utilizing AI tools in healthcare and how these tools can assist in integrating patient data, decision support, and even revenue cycle processes. Show Notes: [00:00] Intros [01:22] Informatics and technology in care delivery [02:39] Defining the problem first [10:04] Strengths and challenges for AI [13:54] Nursing and AI tools [18:07] The future of AI in healthcare [27:07] Anna and Sri’s favorite well-designed things [34:02] Outros

Nordic Chief Medical Officer Craig Joseph, MD, talks with Eve Cunningham, MD, Chief Medical Officer at Cadence. Craig and Eve discuss the challenges faced during the pandemic and the desire to improve clinician technology experiences. They also discuss Cadence and its role in scaling remote patient monitoring across health systems, which delves into integrating technology, clinical protocols, and EMR workflows to support chronic care management.Show Notes: [00:00] Intros [00:52] Value-based care and early innovation [02:10] Challenges faced during and after the pandemic [05:34] Remote patient monitoring [10:05] Hospital-at-home challenges [14:05] Cadence’s comprehensive care model [27:35] Customization in digital care and preferences [33:16] Governance and protocol [37:29] Eve's favorite well-designed thing [38:58] Outros For a full transcript, click hereCheck out her article in the New England Journal of Medicine here

Will Morris, MD, an accomplished physician-engineer and Chief Medical Officer at Ambience Healthcare, shares insights into his fascinating career in EHR design. He discusses the evolution from early electronic health records to modern usability, emphasizing the crucial role of clinician engagement. They explore how AI can enhance medical training and decision-making while maintaining human judgment. Morris also highlights the importance of context in documentation to improve patient care outcomes and advocates for designing tools that truly support clinicians.

Nordic Chief Medical Officer Craig Joseph, MD, talks with Greg Aukerman, Co-founder of The Outcomes Institute. They discuss Greg’s unconventional journey from retail and tech support to healthcare experience design, which led to the founding of The Outcomes Institute. They also discuss accidental vs. intentional design in healthcare and further exploring how unintentional design choices affect patient experience and outcomes. Show Notes: [00:00] Intros [03:00] Founding the Outcomes Institute [04:20] The impact of a room placement [07:30] Accidental versus intentional design in healthcare [09:00] Fragmented systems [12:30] Designing for outcomes [14:50] Reimagining onboarding [24:00] Fixing the relationship not just the device [35:38] Greg’s favorite well-designed things [38:23] Outros For a full transcript, click here

Nordic Chief Medical Officer Craig Joseph, MD, talks with Matthew Denenberg, MD, Chief of Pediatrics at Corewell Health East. They discuss the transformation brought by electronic health records, the challenges of adolescent access, and the shift from punitive peer review to organizational learning. They also discussed how thoughtful design and leadership can improve care delivery, provider experience, and patient outcomes.Show Notes: [00:00] Intros [01:15] Alaska to administration [02:23] Climbing the leadership and educational ladder [04:32] Defining “systemness” in healthcare [06:01] Designing health systems that work [10:20] Data overload and AI solutions [17:25] Managing disruptive providers [20:53] EHR access [28:50] Matthew’s favorite well-designed things [31:19] Outros For a full transcript, click here

Nordic Chief Medical Officer Craig Joseph, MD, talks with Justin Schrager, MD, Founder and Chief Medical Officer at Vital.io and Nick Sterling, MD, PhD, Chief Medical Information Officer at Vital.io. They discuss their paths into medicine, and how a Thanksgiving dinner and a frustrating EHR interface sparked the creation of Vital.io. They also discussed their journey from clinical decision support to patient-centered communication offers healthcare professionals a compelling look at how thoughtful design and AI can transform the way we engage with patients in acute care settings. Show Notes: [00:00] Intros [01:02]Paths into healthcare and technology [02:55] The birth of Vital.io [05:07] From clinician tools to patient empowerment [06:56] Solving the communication crisis [14:02] Why EHR portals weren’t enough [23:50] Designing for accessibility and empathy [28:54] AI in action [39:11] Justin and Nick’s favorite well-designed things [42:37] Outros For a full transcript, click here

Nordic Chief Medical Officer Craig Joseph, MD, talks with Marina Gerner, PhD, journalist, NYU Stern adjunct professor, and author. They discuss her groundbreaking book, The Vagina Business, which explores innovation in women's health, and the cultural and financial barriers that hinder progress. They also discuss gender bias in medical diagnosis, the rise of Femtech, the stigma surrounding female-focused products, and the challenges of bringing these innovations to market. Marina shares insights from her research, including examples of transformative technologies and the importance of destigmatizing conversations around female health.Show Notes: [00:00] Intros [00:09] Marina’s background and her book: The Vagina Business [01:29] Gender data gaps [02:52] The emergence of Femtech [04:00] Innovation and obstacles in birth care [05:30] Title controversy and pushback [13:02] Femtech vs. Scamtech [14:09] The pink tax in healthcare and global innovations [27:03] Marina’s favorite well-designed thing [28:52] Outros Check out Marina's book here and follow her on Linkedin.For a full transcript, click here