In Network

Nordic
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9 snips
Dec 9, 2025 • 33min

Designing for Health: Matthew Trowbridge, MD | Physician, Public Health Researcher, and Associate Professor | Evidence based design in healthcare

Matthew Trowbridge, MD, a public health researcher and associate professor at UVA, shares insights on the intersection of design and healthcare. He reveals how the built environment shapes health and behavior, emphasizing aesthetics and inclusivity. Trowbridge discusses the UVA Medical Design Program, highlighting the importance of teaching design thinking to foster empathy and interdisciplinary collaboration. He also delves into how AI can enhance rapid prototyping in medical education and the long-term impact of healthcare architecture on community values.
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Nov 25, 2025 • 36min

Designing for Health: Anna Schoenbaum, DNP and Srinath Adusumalli, MD | Chief Digital Application Officer and Chief Health Information Officer at Penn Medicine | From problem to solution: Smarter health design

Nordic Chief Medical Officer Craig Joseph, MD, talks with Anna Schoenbaum, DNP, Vice President and Chief Digital Application Officer at Penn Medicine and Srinath Adusumalli, MD, Vice President and Chief Health Information Officer at Penn Medicine. They discuss the intersection of informatics and care delivery, exploring how informatics and health IT drive quality and safety, and why multidisciplinary collaboration is essential for success. They also discuss the strengths and limitations of utilizing AI tools in healthcare and how these tools can assist in integrating patient data, decision support, and even revenue cycle processes. Show Notes: [00:00] Intros [01:22] Informatics and technology in care delivery [02:39] Defining the problem first [10:04] Strengths and challenges for AI [13:54] Nursing and AI tools [18:07] The future of AI in healthcare [27:07] Anna and Sri’s favorite well-designed things [34:02] Outros
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Nov 11, 2025 • 41min

Designing for Health: Eve Cunningham, MD | Chief Medical Officer at Cadence | Scaling remote care: Designing the digital clinician experience

Nordic Chief Medical Officer Craig Joseph, MD, talks with Eve Cunningham, MD, Chief Medical Officer at Cadence. Craig and Eve discuss the challenges faced during the pandemic and the desire to improve clinician technology experiences. They also discuss Cadence and its role in scaling remote patient monitoring across health systems, which delves into integrating technology, clinical protocols, and EMR workflows to support chronic care management.Show Notes: [00:00] Intros [00:52] Value-based care and early innovation [02:10] Challenges faced during and after the pandemic [05:34] Remote patient monitoring [10:05] Hospital-at-home challenges [14:05] Cadence’s comprehensive care model [27:35] Customization in digital care and preferences [33:16] Governance and protocol [37:29] Eve's favorite well-designed thing [38:58] Outros For a full transcript, click hereCheck out her article in the New England Journal of Medicine here
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Oct 28, 2025 • 42min

Designing for Health: Will Morris, MD | Chief Medical Officer at Ambience Healthcare | Tech-driven solutions and accessibility in healthcare

Will Morris, MD, an accomplished physician-engineer and Chief Medical Officer at Ambience Healthcare, shares insights into his fascinating career in EHR design. He discusses the evolution from early electronic health records to modern usability, emphasizing the crucial role of clinician engagement. They explore how AI can enhance medical training and decision-making while maintaining human judgment. Morris also highlights the importance of context in documentation to improve patient care outcomes and advocates for designing tools that truly support clinicians.
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Oct 14, 2025 • 41min

Designing for Health: Greg Aukerman | Co-founder of The Outcomes Institute | Accidental versus intentional design

Nordic Chief Medical Officer Craig Joseph, MD, talks with Greg Aukerman, Co-founder of The Outcomes Institute. They discuss Greg’s unconventional journey from retail and tech support to healthcare experience design, which led to the founding of The Outcomes Institute. They also discuss accidental vs. intentional design in healthcare and further exploring how unintentional design choices affect patient experience and outcomes. Show Notes: [00:00] Intros [03:00] Founding the Outcomes Institute [04:20] The impact of a room placement [07:30] Accidental versus intentional design in healthcare [09:00] Fragmented systems [12:30] Designing for outcomes [14:50] Reimagining onboarding [24:00] Fixing the relationship not just the device [35:38] Greg’s favorite well-designed things [38:23] Outros For a full transcript, click here
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Sep 30, 2025 • 33min

Designing for Health: Matthew Denenberg, MD | Chief of Pediatrics at Corewell Health East | Designing health systems that work

Nordic Chief Medical Officer Craig Joseph, MD, talks with Matthew Denenberg, MD, Chief of Pediatrics at Corewell Health East. They discuss the transformation brought by electronic health records, the challenges of adolescent access, and the shift from punitive peer review to organizational learning. They also discussed how thoughtful design and leadership can improve care delivery, provider experience, and patient outcomes.Show Notes: [00:00] Intros [01:15] Alaska to administration [02:23] Climbing the leadership and educational ladder [04:32] Defining “systemness” in healthcare [06:01] Designing health systems that work [10:20] Data overload and AI solutions [17:25] Managing disruptive providers [20:53] EHR access [28:50] Matthew’s favorite well-designed things [31:19] Outros For a full transcript, click here
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Sep 16, 2025 • 45min

Designing for Health: Justin Schrager, MD and Nick Sterling, MD, PhD | Chief Medical Officer and Chief Medical Information Officer at Vital.io | Patient-centered communication

Nordic Chief Medical Officer Craig Joseph, MD, talks with Justin Schrager, MD, Founder and Chief Medical Officer at Vital.io and Nick Sterling, MD, PhD, Chief Medical Information Officer at Vital.io. They discuss their paths into medicine, and how a Thanksgiving dinner and a frustrating EHR interface sparked the creation of Vital.io. They also discussed their journey from clinical decision support to patient-centered communication offers healthcare professionals a compelling look at how thoughtful design and AI can transform the way we engage with patients in acute care settings. Show Notes: [00:00] Intros [01:02]Paths into healthcare and technology [02:55] The birth of Vital.io [05:07] From clinician tools to patient empowerment [06:56] Solving the communication crisis [14:02] Why EHR portals weren’t enough [23:50] Designing for accessibility and empathy [28:54] AI in action [39:11] Justin and Nick’s favorite well-designed things [42:37] Outros For a full transcript, click here
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Sep 2, 2025 • 31min

Designing for Health: Marina Gerner, PhD | Journalist and NYU Stern adjunct professor | Innovation, bias, and the future of women’s health

Nordic Chief Medical Officer Craig Joseph, MD, talks with Marina Gerner, PhD, journalist, NYU Stern adjunct professor, and author. They discuss her groundbreaking book, The Vagina Business, which explores innovation in women's health, and the cultural and financial barriers that hinder progress. They also discuss gender bias in medical diagnosis, the rise of Femtech, the stigma surrounding female-focused products, and the challenges of bringing these innovations to market. Marina shares insights from her research, including examples of transformative technologies and the importance of destigmatizing conversations around female health.Show Notes: [00:00] Intros [00:09] Marina’s background and her book: The Vagina Business [01:29] Gender data gaps [02:52] The emergence of Femtech [04:00] Innovation and obstacles in birth care [05:30] Title controversy and pushback [13:02] Femtech vs. Scamtech [14:09] The pink tax in healthcare and global innovations [27:03] Marina’s favorite well-designed thing [28:52] Outros Check out Marina's book here and follow her on Linkedin.For a full transcript, click here
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Aug 19, 2025 • 42min

Designing for Health: Mukul Mehra, MD | Founder of IllumiCare inc | Uncovering low-value care

Nordic Chief Medical Officer Craig Joseph, MD, talks with Mukul Mehra, MD, gastroenterologist and founder of IllumiCare. They discuss the intersection of clinical care and financial stewardship. Dr. Mehra shares his journey from practicing medicine to launching a company aimed at reducing low-value care through contextual nudging and clinical financial decision support. They also discuss perspectives on how cost transparency, provider incentives, and thoughtful design can improve patient outcomes and reduce unnecessary spending without compromising clinical autonomy.Show Notes: [00:00] Intros [01:36] Choosing gastroenterology [02:49] The start of IllumiCare [04:29] Uncovering low-value care [09:14] The therapeutic cascade [11:13] Building cost awareness [17:15] Clinical financial decision support [29:27] Incentivizing low-value care reduction [38:05] Mukul’s favorite well-designed thingFor a full transcript, click here
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Aug 5, 2025 • 35min

Designing for Health: Minal Shah, MD | Medical Director of Virtual Care and System Medical Informaticist at CommonSpirit Health | Building better human-centered systems

Nordic Chief Medical Officer Craig Joseph, MD, talks with Dr. Minal Shah, Medical Director of Virtual Care and System Medical Informaticist at CommonSpirit Health. Craig and Minal discuss Minal’s professional journey and her experiences in clinical informatics, virtual care, and AI strategy. They also discuss smarter alert design and real-time location tracking to rethinking hospital workflows and the promise of AI copilots in clinical care. In addition, they explore how a hospital built around clinician pain points led to smarter workflows, why real-time location services (RTLS) trump flashier tech, and how an evolved Epic Monitor is winning over even the most skeptical patients.Show Notes: [00:00] Intros [00:15] Minal’s professional journey [01:08] Designing smarter alerts [05:35] Digital interruptions and use of “thank you” [12:22] De-implementation [21:08] Building Saint Francis Interquest Hospital [25:29] Reimagining the Epic monitor [28:20] AI beyond the scribe [32:03] Minal's favorite well-designed thing For a full transcript, click here

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