The Programmatic Digest

In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.   Connect with: Stefanie Beach: LinkedIn SMB Media Consulting: Website | LinkedIn | Instagram | Twitter | Facebook Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.   This week, we are referencing: How to Increase Margin on Analytics Services - Agency Case Study — Clickvoyant   Connect with: Mia Umanos: LinkedIn | Instagram | Email Clickvoyant: Website | LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.   Connect with: Catherine Dale: LinkedIn | Instagram SpotX: Website | LinkedIn | Facebook |  Twitter | Instagram Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation. This week, we are referencing: Why Prebid Alone Only Provides a False Sense of Security Connect with: Shailin Dhar: LinkedIn Marc Goldberg: LinkedIn | Email MMI: LinkedIn |Website Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube Helene Parker: Website | LinkedIn | Twitter | Contact    

In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers’ data monitoring • Consumers’ control of data tracking • Solutions for making web advertising simpler and more efficient for advertisers   Connect with: Arthur Querou: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram   Shownotes: 1:24 – Arthur’s Background 3:53 – The Complexity of AdTech 5:09 – Arthur’s Ad-Buying Program 6:39 – Hot Topics in the Market 16:36 – GDPR 22:12 – Arthur’s Projections for Upcoming Years 24:50 – Arthur’s 3 Fun Facts 27:30 – Connect with Arthur

In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with an emphasis on email marketing. From the death of third-party cookies to consent and privacy regulations, email marketing is more valuable of an asset than ever before. Kerel discusses new identity solutions provided by LiveIntent’s authenticated bridge framework, implementing newsletters into a brand’s media plan, the value of second-party data relationships, and recommendations for small to medium-sized publishers with limited resources. Connect with: Kerel Cooper: LinkedIn | LiveIntent Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data. This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking   Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect with: Erik A. Requidan | Justin Hansen | Media Trade Craft Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry. The conversation was so lit we had to break it out into 2 episodes so stay tuned for part II next week. Connect with: Erik A. Requidan | Justin Hansen | Media Trade Craft Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with:Tyler Bryant: LinkedIn | Website | Email Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram