The Programmatic Digest

In the Sensei's Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative? Connect with: Noor Naseer: LinkedIn Centro: Website | Podcast Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

In the Sensei's Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective. Click here to learn more about the IAB 2020 International Report on Programmatic In-housing Connect with: Professor Susan Wallace: LinkedIn Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn Helene Parker: Website | LinkedIn | Twitter | Instagram

This week we're throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires. We referred to the following articles/resources: [Critical Capabilities for For Ad Tech](https://www.gartner.com/doc/reprints?id=1-24PCEKKZ&ct=201130&st=sb) According to the Garter survey, 22% of the marketing budgets are invested in paid media across different marketing channels. More than half of that percentage is invested in digital advertising such as display, video, and ad platforms. Digital marketing leaders are responsible for using the marketing technology and trends when considering a new advertising technology solution. The Magic Quadrant for Ad Tech provides several different factors that differentiate ad tech providers. [The Trade Desk](https://pages.thetradedesk.com/Global_2020_09_GartnerReports_LandingPage_Redirect.html?aliId=eyJpIjoidXRXVHo2c1wvcUphbWJFVmsiLCJ0IjoiRUZGRktlTXNqdDhDZEJzeHlzaVVcL2c9PSJ9) Trade Desk, part of the ad tech space, is a marketplace that allows customers to purchase different types of advertisements and use that to run global campaigns in digital media. These advertisements include display advertising, social media, and advanced T.V. Unlike walled gardens, the open internet allows consumers to use the data to grow their audience and compare performances more openly and objectively. Connect with: Tyler Bryant: LinkedIn Programmatic Digest Podcast: Shownotes | Website | YouTube | LinkedIn Helene Parker: Website | LinkedIn | Twitter | Instagram

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile. Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and gives ways on how they move forward past those setbacks. Feel free to check the visual on YouTube as it is available now! Connect with: Shiv Gupta: LinkedIn | Website | Company LinkedIn Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile. In the Sensei's Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud. Feel free to check the visual on YouTube as it is available now! Connect with: Gabriel Cohen: LinkedIn | Website Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host's LinkedIn profile. In the Sensei's Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes in depth on the reasons why outsourcing is so important as well as giving us resources that we can start using right now to help. Feel free to check the visual on YouTube as it is available now! Connect with: Sanarr McLaughlin: LinkedIn | Website Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host's LinkedIn profile. In this week's LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as our Agency VIP days. Agency VIP days are where we will spend the entire day covering Fundamentals to Best Practices that align with agency business goals. Feel free to check the visual on YouTube as it is available now! Connect with: Shoshana Wodinsky: LinkedIn Sanarr McLaughlin: LinkedIn | Website OUR VIP DAY TEAM: Javonne Steward: LinkedIn | Website Ebony Smith: LinkedIn Mike Hauptman: LinkedIn | Website Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn Helene Parker: Website | LinkedIn | Twitter | Instagram

We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now! We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-party data, and giving you access to a powerful marketplace of measurement partners, quoting directly from their release announcement conference. This week, we are referencing: https://www.adexchanger.com/online-advertising/the-trade-desk-launches-solimar-its-pitch-for-the-open-internet-vs-the-walled-gardens/ https://solimar.thetradedesk.com/ https://youtu.be/H1ROPdmsjrE Connect with: Tyler Bryant: LinkedIN Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei's Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers. This week, we are referencing: Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists Culturati's POV on Hispanic Media Usage Connect with: Amanda Abrarpour: Facebook | LinkedIn | Instagram Joseph Krafty: LinkedIn MiQ: Company Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

We are republishing this episode because it was just so good! Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram