The Programmatic Digest

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.   This week, we are referencing: Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists Culturati's POV on Hispanic Media Usage   Connect with: Amanda Abrarpour: Facebook | LinkedIn | Instagram Joseph Krafty: LinkedIn MiQ: Company Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram  

We are republishing this episode because it was just so good!  Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.  This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey).   Connect with: John: Twitter| LinkedIn | Company Website | Professional Blog Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients. In the sensei's corner this week, we are discussing the status and trends of the Latin American market, Latam streaming consumers, CTV, and more. This week, we are referencing: Why Latin America Is So Big on the Ad-Supported Streaming Market's Radar CTV in LATAM: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers   Connect with: Manuela Cortes: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more.   This week we are referencing: As agencies go directly to SSPs, they are trimming the number they use Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic's Buyer-Controlled Fee Structure GroupM Strikes Preferred SSP Deal With PubMatic When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared   Connect with: Sean Burke: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.   Connect with: Stefanie Beach: LinkedIn SMB Media Consulting: Website | LinkedIn | Instagram | Twitter | Facebook Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.   This week, we are referencing: How to Increase Margin on Analytics Services - Agency Case Study — Clickvoyant   Connect with: Mia Umanos: LinkedIn | Instagram | Email Clickvoyant: Website | LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.   Connect with: Catherine Dale: LinkedIn | Instagram SpotX: Website | LinkedIn | Facebook |  Twitter | Instagram Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation. This week, we are referencing: Why Prebid Alone Only Provides a False Sense of Security Connect with: Shailin Dhar: LinkedIn Marc Goldberg: LinkedIn | Email MMI: LinkedIn |Website Programmatic Digest: Shownote | Instagram | LinkedIn| YouTube Helene Parker: Website | LinkedIn | Twitter | Contact    

In the Sensei’s Corner this week, we welcome Arthur Querou, Founder and CEO of KMTX, a leading French-based AdTech company. In this episode, Arthur and I are discussing current hot topics in the European market, the implementation of GDPR, and Arthur’s projections for the industry’s future. This week, we are highlighting: • Cookies and IDFAs • The effect of regulations on advertisers’ data monitoring • Consumers’ control of data tracking • Solutions for making web advertising simpler and more efficient for advertisers   Connect with: Arthur Querou: LinkedIn Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram   Shownotes: 1:24 – Arthur’s Background 3:53 – The Complexity of AdTech 5:09 – Arthur’s Ad-Buying Program 6:39 – Hot Topics in the Market 16:36 – GDPR 22:12 – Arthur’s Projections for Upcoming Years 24:50 – Arthur’s 3 Fun Facts 27:30 – Connect with Arthur