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The Programmatic Digest
42. Identity Link Solution Case Study With Reny Morel from Digitas North America
Jul 14, 2021
32:19
We are republishing this episode because it was just so good!
Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.
This week, we are highlighting:
- The difference between cookies and identities
- How new tests are looking to implement better options for users to consent
- Using healthy CRM data for easier tracking
Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
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