We are republishing this episode because it was just so good!

Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.

This week, we are highlighting:

The difference between cookies and identities
How new tests are looking to implement better options for users to consent
Using healthy CRM data for easier tracking

42. Identity Link Solution Case Study With Reny Morel from Digitas North America