We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.

This week, we are referencing:

• Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
• Culturati's POV on Hispanic Media Usage

Connect with:

Amanda Abrarpour: Facebook | LinkedIn | Instagram

Joseph Krafty: LinkedIn

MiQ: Company Website

Programmatic Digest Podcast: Contact | Shownote | Website

Helene Parker: Website | LinkedIn | Twitter | Instagram