The Programmatic Digest

In the Sensei’s Corner this week, we welcome Kerel Cooper, CMO at LiveIntent and co-host of the Minority Report Podcast. LiveIntent is a prominent provider in the industry, dedicated to helping customers figure out their first-party data strategy with an emphasis on email marketing. From the death of third-party cookies to consent and privacy regulations, email marketing is more valuable of an asset than ever before. Kerel discusses new identity solutions provided by LiveIntent’s authenticated bridge framework, implementing newsletters into a brand’s media plan, the value of second-party data relationships, and recommendations for small to medium-sized publishers with limited resources. Connect with: Kerel Cooper: LinkedIn | LiveIntent Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data. This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking   Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome back Erik Requidan and Justin Hansen, the founders of Media TradeCraft. In last week's episode, we spoke about the anxiety with publishers and them trying to figure out how to function without third-party cookies, where most of their revenue comes from. In this week's episode, we will be discussing the next steps for publishers and what they hope to achieve moving forward, even if this means relying on non-advertising resources. Connect with: Erik A. Requidan | Justin Hansen | Media Trade Craft Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry. The conversation was so lit we had to break it out into 2 episodes so stay tuned for part II next week. Connect with: Erik A. Requidan | Justin Hansen | Media Trade Craft Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with:Tyler Bryant: LinkedIn | Website | Email Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 real media. In 2014, Xaxis and 24/7 merged, and Nishant moved into technology and operations, where he has been working for almost fourteen years and now heads up the grid. Today's episode is the updated version from the previous episode. In today's episode, Nish covers a lot of grounds on best practices and tips you need to know in preparation for Google's cookie deprecation. Connect with: Nish Desai: LinkedIn Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | Linkedin | Twitter | Instagram  

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Connect with: Nish Desai: LinkedIn Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | Linkedin | Twitter | Instagram

In the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more. Connect with: Alexis Day: dXm | LinkedIn | Instagram | But Content is Queen Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for Ad.com, also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as the VP for sales in the eastern region of the United States. Soon after, he started his own company called; UofDigital, where they focus on bringing structured education to the industry and empowering individuals and teams to drive better outcomes. Connect with: Shiv Gupta: Sign up for the newsletter Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei’s Corner this week, we welcome back Robert Brill, who was on the podcast a few years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model helps marketers advertise without spending a fortune. Spending over ten years in the digital advertising business, Robert saw how massive brands such as Sony, Disney, Bacardi, and more could take off through the programmatic ecosystem and flourish with their advertisements. Brill Media was created to help the independent business get accessibility to the same tools as large companies to help drive more sales and leads. Connect with: Robert Bril email | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram