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The Programmatic Digest
36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More
Jun 2, 2021
28:24
In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.
Connect with:
Catherine Dale: LinkedIn | Instagram
SpotX: Website | LinkedIn | Facebook | Twitter | Instagram
Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram
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