40. Manuela Cortes Discusses CTV, the Latin American Market, and More

We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients.

In the sensei's corner this week, we are discussing the status and trends of the Latin American market, Latam streaming consumers, CTV, and more.

This week, we are referencing:

• Why Latin America Is So Big on the Ad-Supported Streaming Market's Radar
• CTV in LATAM: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers

Connect with:

Manuela Cortes: LinkedIn

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