
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Feb 24, 2022 • 5min
#252 S2 Episode 121 - Sell Without Selling Out By Andy Paul Book Teaser
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSJoin salescast.community for a free book give awayHave conversations, not pitches with your prospects Listen to your prospects more Sales is not about persuasionQUOTESCollin: "There are some interesting things in here. I've been in sales for 10 plus years, and there are even some things in here that had me question if I was selling out for being too salesy."Collin: "Pitching means you're throwing up features and benefits and talking at your prospect. But if you go into it with the mindset and an intention of having conversations, you'll have some different outcomes."Collin: "Listening more than you're speaking is a big part of being successful in sales. You learn a lot of things that you wouldn't otherwise."Collin: "Your job as a seller is to influence them into making the right decision based on informing them about things and educating them and asking the right questions for them to make a decision. And that decision may or may not be going with you."Learn more about Andy in the link below: Book: https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572LinkedIn: https://www.linkedin.com/in/realandypaul/Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 23, 2022 • 28min
#251 S2 Episode 120 - Cut Out The Middleman To Make Residual Income with David Carlin
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSCatching the entrepreneurial bug earlyThe competitive mindset can help you do great thingsThere's always bigger fish if you look at bigger pondsLet your fear and insecurities drive you forwardMaking money out of residual paymentsThe secret to success is long-term thinking and the relationships made QUOTESDavid: "Not everyone needs to make millions. Not everyone needs to make a couple hundred thousand dollars. Some people can live where they want to live and sell small things. It's not about being the best of the best or being a billionaire. But for me, even if it's you, Collin, if it's between you and me closing something, no matter what, if you give me a five-minute pitch on something, I'm going to beat you."David: "When I speak to our people on a weekly basis and the same with the live event, I'm not here to tell you that I've figured everything out. I'm not here to tell you that making money is going to change your life. I'm not here to tell you that all my insecurities are gone. But I could retire tomorrow and be very secure and live a very varied life the rest of my life. But I feel like I'm poor. I feel every single day like I'm about to lose everything. I feel like I am not enough."David: "The biggest reason for our success is partnerships. With our banking partners, our payments partners and our partners with people who refer us deals. I'm a long-term thinker." Collin: I think that's the biggest differentiator, the having a long-term mindset to really take care of people makes a difference, right. People take a shortcuts and try to screw people over when they're not thinking more long-term."Learn more abou David in the links below:Website: https://residualpayments.com/Instagram and Tiktok: meetthecarlinsLinkedIn: https://www.linkedin.com/in/david-carlin-meetthecarlins-on-insta-b969161a1/Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 21, 2022 • 28min
#250 S2 Episode 119 - How To Look For The Right Sales Signals with Jamie Shanks
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSTragedy turned opportunity by pioneering social sellingWhat is social selling?Sellers need to learn how to do account prioritization Introducing the Spheres of Influence Teaching people to fish in the exact spot where fishes goSales intelligence and execution have to go hand-in-handQUOTESJamie: "[Social selling] is not filled with tools. I'm a huge believer in Process Before Platform. Meaning, you are applying a set of principles and processes before you care that this is LinkedIn, Twitter, or Facebook. The easiest way to think about it is from the customer's perspective. All you're doing is applying what you have done in a traditional sales process or customer journey. You're just digitizing the very process and actions that you take along that journey to meet the customer where they're learning, which is online." Jamie: "Human capitalism is a showcase of where a priority is about to go, either in a business or out of a business. And if you track the people, you track the change. And if you follow the change, you'll have a much greater probability of being able to open a door and start a conversation and focus on where things are about to happen in a business."Jamie: "We as people, we're connected to the stories that are closest to us. And so if you reverse-engineer your customers, you will realize that there are people who no longer work there, who are advocates, who go to other places who know your product and solutions. They will compete against that company and so forth. That's where doors get opened. That particular relationship map we call spheres of influence, is one of the fastest ways to connect company to company. That's why we do it."Jamie: "Even if you have the greatest sales intelligence in the world, if your message sucks, it's going nowhere."Learn more about Jamie in the links below:Website - https://pipelinesignals.comWebsite - https://salesforlife.comLinkedIn - https://www.linkedin.com/in/jamestshanks/Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 18, 2022 • 35min
#249 S2 Episode 118 - Sales Made Better Via Design Thinking with Ashley Welch
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSSales jobs gives you flexibility and autonomyWhen you're more interested in the client than selling your productBe open to feedback and look for opportunities to improve Taking the leap to pursue an entrepreneurial visionFalling in love with design thinkingDiscovery is made better with design thinkingSelling can also be about co-creationBe obsessed about your customer's customersQUOTESAshley: "To see what would happen when we used this methodology (design thinking) with people is incredible. You start with deep discovery on whatever challenge or opportunity you're trying to discover and having people put it on post-its, and think out of the box about things, and think sort of wild and crazy as a way to diverge, we say. And before you start to narrow in your ideas was just this amazing process that would decrease the risk of failure and increase your chance of delighting the end customer. It works every time."Ashley: "The bias of sellers is to go narrow too quickly and narrow right into, tell me exactly about the system you use today, what doesn't work about it, let me show you mine, let me compare the features, and we're off to the races. Versus staying more open about not necessarily so personal, but their life, and business, and what they care about." Collin: "You don't want to exhaust them like, hey we've got to stay in discovery for three weeks before we can move forward, right? But you know, you can move forward but still stay curious, still stay open throughout the whole process because more might be revealed."Ashley: "The other mindset we talk a lot about is this notion of co-creation. So that's a same-side of the table kind of idea. The reason I'm staying curious and open and learning about you is because I'm trying to co-create with you the best thing for you."Learn more about Ashley in the links below:LinkedIn: https://www.linkedin.com/in/awelch1/Website: https://www.somersaultinnovation.com/Book: https://www.amazon.com/Naked-Sales-Thinking-Reveals-Customer/dp/1619617560Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 16, 2022 • 51min
#248 S2 Episode 117 - From Knocking on Doors to All-in on Podcasting with Travis Chappell
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSVeering off the ministerial path because of a sales jobMaking a career off of commission-only door-to-door salesHandling rejection is a life skill Diving headfirst into podcasting Get yourself a thousand true fans and you'll be set for lifeYour audience as a built-in distribution engine You build true fans by creating value The deal about GuestioHelping podcasters monetize their work and audienceQUOTESTravis: "If you're a high performer, and you're in a sales environment, the more commission to me, the better. Because to me, all the other perks we're just distractions from how much commission I could potentially make. To me, it was like, yeah, you get a salary and a company car but that's because they're only paying you like 2% on this deal. I don't know if I wanna sacrifice that. Plus, you got a boss now. With a great salary comes great oversight and micro management."Travis: "You put yourself in this negative feedback loop that just highlights the negative parts and then before you know it, you're talking yourself out of a sale before you're even getting through the first part of your pitch. The other person that just rejected you sold you into their rejection of you." Travis: "Success is nothing but the ability to move from failure to failure without loss of enthusiasm. And that's never more true when you're knocking at a door and somebody tells you to f-off, and you have to shake it off and knock on their next-door neighbor's door without letting that previous encounter poison the first words out of your mouth."Travis: "If you can get a thousand people who know, like, and trust you enough to support anything that you put out just because they know, like, and trust you that much, then you can future-proof your entire life. You can future-proof your revenue, future-proof your net-worth, your relationships, you can future-proof everything that you're working on." Travis: "You cannot think about yourself and your quest to building true fans, if you want to build true fans. You have to turn your attention to those people and how you can help bring some sort of value to their lives." Travis: "Joe Shmo podcaster, who works at 9 to 5 and puts out a podcast about business advice and is editing his show from 9 pm to 11:30 pm before he's got to get up tomorrow at 6 am, like that person is not making money regardless of what happens. And if they put in the blood, sweat, and tears to build the audience, which is the only asset in the entire transaction, then they should be the ones getting paid." Learn more about Travis in the links below:Website - https://guestio.com/Podcast - https://travischappell.com/podcastLearn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 15, 2022 • 5min
#247 S2 Episode 116 - 3 Simple Things Every Seller Should Know
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSGet comfortable with rejectionFocus on the experience with your buyers Focus on revenue-generating activities QUOTESCollin: "Some people will be willing to talk to you, some people will be willing to work with you, some people will be willing to take a meeting, and others won't. And it has, sometimes nothing to do with you, or how you handled the situation. It's really beyond your control."Collin: “Really focus on nailing the experience in every interaction with your prospects, with your buyers throughout the entire sales process and this will serve you extremely well.”Collin: "Something that you may have to remind yourself constantly but it's extremely important: make sure you're prioritizing your revenue generating activities in any sales role that you have."Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 15, 2022 • 30min
#246 S2 Episode 115 - Playing Music Around the World to All in on Entrepreneurship with Justin Kline
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSFrom world-touring musician to entrepreneurFinding an employer that invests in their peopleGetting into 500startups and reigniting the entrepreneurial sparkDealing with rejection and improving the pitchAlways ask for feedback, especially from those that rejected youReaching your audience with influencer marketing Fusing technology with influencers to run campaigns QUOTESCollin: "I think sales is the number one skill that you need as entrepreneur because even if you have the best product, but you don't know how to get people to buy it, or to care about it, then it's never gonna be successful."Justin: "Everyone is kind of like a child. We're all just children. You have to be nurturing. You have to be understanding. They might have a temper tantrum. They might not want something. And that's okay. You still treat people with respect, ask them for feedback. 'Oh you don't want to invest, why? What about the business model do you not like? What could be changed to make it better, to where you'd want to invest?'"Justin: "I feel like it's important to be persistent, even if you know that they're not gonna buy it. It's like, 'I know you're not gonna buy this, because you're not returning my call. But tell me why, give me a reason. Because think that's important information that you should always expect of a prospect. Don't just take nothing for an answer."Justin: "It's not that time consuming if you just want to get like 1,2,3,4,5,6 influencers, like to make content for you. You can do that on your own. But it's when you want to have like, 30 people a month, or 20 people a month, putting out content constantly. You need to have a dashboard, track everything, and you want to have this engine running at all times. Then it gets increasingly more difficult and more complicated." Learn more about Justin in the links below:Linkedin: https://www.linkedin.com/in/briceulrey/Website: https://opkalla.com/Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 11, 2022 • 35min
#245 S2 Episode 114 - From Selling Car Rentals to Selling IT and Building a New Territory with Brice Ulrey
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSFrom car rentals to running an IT Solutions companyThe difference between B2B and B2C sales operations Don't be scared to ask for advice Going from top sales performer to sales manager isn't a picnicAdopt a servant-leadership mindset Catching the entrepreneurial itchConsider investing in yourself and take that leap of faithQUOTESBrice: "Everyone doesn't have to like you and want to hang out with you ad have drinks with you, but they have to respect you. And each person, you gain that respect differently."Brice: "A lot of sales managers that come in and try to lead with authority fail. Because at the end of the day, sales people know that they're the fuel to the organization. You have a top salesperson, if they treat everybody with respect and they're good to the company, they could call the CEO and be like, here's what's going on. They have a lot of authority, I mean, they're bringing in the money."Brice: "I know a lot of salespeople that do well and they invest in real estate, they invest in the stock market, they invest in all these different things to grow that. Hey I've got a big commission check, what do I with this money? My salary is kind of paying the bills, what do I do with this money? And when you really think about it, like you're investing in Microsoft and Apple, and real estate property, whatever rental property, right? Think if you invest it in yourself. Think if you took that pot of money and said, I'm gonna start a business. Worst case scenario is that you might lose the money just like you might lose it in a speculative stock."Learn more about Brice in the links below:Linkedin: https://www.linkedin.com/in/briceulrey/Website: https://opkalla.com/Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 10, 2022 • 5min
#244 S2 Episode 113 - Make Sure As A Seller You Count Your Small Wins
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSCounting small wins will help improve your mindsetAlways look for the bright sideIt's better to lose early on than laterThe NOs will always outnumber the YESsSome things are just out of your controlQUOTESCollin: "In sales, we get our teeth kicked in a lot. In cold calling blocks, when we deal with rejection, and lots of people telling us no. And it's hard to not let that sting a little bit. So it's very important to count the small wins.". Collin: "Even somebody telling you no in a cold call, and having a very good reason for saying no and why it's not a good fit, that's a win. Because you've now refined your list and you know you don't have to call that person back." Collin: "As much as not winning a deal hurts, it's better to lose early on than later on in the process. That way you can focus your time and our attention on other people that do actually do need your help or value the problem that you solve for them." Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Feb 9, 2022 • 34min
#243 S2 Episode 112 - How To Deal With Rejection And Imposter Syndrome with Alli Rizacos
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSEvery seller has done some questionable sales jobsDealing with rejection is one of the first things sellers have to learnDelving into travel sales and selling to teachers The drive to do something greater and joining Salesforce with prideBelieve in your product and rejection won't sting so hardThe physiology and the tone matter more in a sales conversationDealing with failure in a new position can be dauntingTaking a coach to deal with imposter syndromeMoving on from sales to coachingQUOTESCollin: "What stings more is not the rejection of the lost deal, but the people that aren't willing to be real with you and give you feedback on it didn't move forward." Alli: "Your tone is the first thing anyone hears, really. We all know that our words are only 7% of the whole equation. It's actually your physiology and your tone that actually matter. That is your energy. You can obviously fake a tone but at some point in the conversation and at some point in your day you're gonna be so tired of faking something." Alli: "Because I was sucking at work, I felt that I had to show up with a mask on everyday. I had to put on a show of like 'Yeah it's cool' but inside I was totally in shambles. And so when I talk to this woman who is obviously not in Salesforce and has nothing to do with the whole crazy world of Salesforce, I could just be myself and actually tell her what's really going on."Alli: "I've always known that I love psychology and I love helping people. And in sales you're obviously helping people solve problems and helping people, of course. But you don't get that same satisfaction of knowing that because of you, someone's life has changed and has been impacted for the better."Alli: “Everybody is always looking for tactics and tools and tips and tricks. And it's like literally mastering what's in here in your mind, it's the best thing that you can invest in.”Learn more about Alli in the links below:LinkedIn - https://www.linkedin.com/in/allirizacos/Website - https://www.allirizacos.com/Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.