

LITerally
Lacey Sites
LITerally is a podcast that shares the raw, unscripted experience of building an online business. Hosted by Lacey Sites, business mentor and success coach, this podcast literally takes you through the entire process of building a successful business and creating a lit up life. Each episode is a recording of actual coaching sessions between Lacey and one of her clients over the course of six months, giving you the “reality tv view” (minus the sleaze) of building an online business. LITerally will completely transform how you look at business and give you a much-needed dose of inspiration and permission to do things your way.
Episodes
Mentioned books

21 snips
Jul 16, 2025 • 58min
Data, Directness, and the Power of a Pivot (Session 15 with Jackie)
Discover how small shifts in attention and data can lead to significant business results. Explore the discomfort of watching sales decline and the mindset required to stay grounded as a CEO. Learn effective strategies for promoting events and the challenges of high lead costs. Hear about the importance of aligning marketing tactics with client expectations and embracing the journey of growth. This insightful discussion sheds light on navigating financial conversations in coaching while maintaining enthusiasm for teaching.

22 snips
Jul 9, 2025 • 1h
Good Client Conditioning, Slow Seasons, and Business Triggers (Session 14 with Jackie)
Explore the realities of entrepreneurship, from the frustration of 'good client' conditioning to handling seasonal ebbs and flows. Discover how slow business periods can serve as a launchpad for growth and the critical need for compassionate coaching. Delve into the emotional toll of past traumas on business decisions, and the importance of self-reflection in overcoming insecurities. With humor and honesty, the conversation emphasizes the balance between personal ambitions and professional commitments, encouraging listeners to embrace their journeys.

21 snips
Jul 2, 2025 • 32min
Serving Well Without Losing Yourself (Close-Up with Lacey)
Discover how to serve effectively in business without sacrificing your own well-being. Delve into the challenges of over-delivery and learn the art of setting clear boundaries to foster a healthier coaching dynamic. Explore how clarity can reduce emotional labor and promote trust, empowering both leaders and clients. Unpack the difference between proving value and embodying promises, and find out why real leadership hinges on knowing what responsibilities belong to you. Get ready to feel lighter in your business!

36 snips
Jun 25, 2025 • 59min
Trusting Others (Session 13 with Jackie)
Trust isn't just about self-belief; it's vital in business relationships too. Jackie reveals truths about planning retreats, from expectations to engagement. The conversation digs into the hidden power of consistent communication and how it affects growth. They tackle the balance between personalization and pricing, and how that impacts capacity. The discussion emphasizes trust when scaling with care and the uncomfortable trade-offs involved, making it clear that feeling sold on your offer is key to marketing success.

24 snips
Jun 18, 2025 • 49min
The Scaling Strategy You’re Probably Avoiding (Session 12 with Jackie)
Discover how to scale your business without sacrificing your personal life. The conversation sheds light on prioritizing motherhood while fostering business growth. It highlights the importance of stepping away from roles that no longer serve you and the mindset shift needed for success. Delve into the complexities of aligning your strengths with business strategies, and learn the hidden trade-offs of entrepreneurship. Plus, explore how to leverage AI and adapt effectively in a changing economy for optimal growth.

33 snips
Jun 11, 2025 • 58min
The Leadership No One Talks About Behind Group Programs (Session 11 with Jackie)
Explore the often overlooked emotional labor of effective leadership in group programs. Discover why 'free to free' strategies are gaining traction and how overloading your audience with value can harm sales. Learn practical tips to reconnect with your content and audience, navigate participant expectations, and enhance group success through clear communication. This conversation underscores that meaningful growth requires intentional effort and authenticity, reminding listeners that caring about their clients can complicate but ultimately enrich their offerings.

24 snips
Jun 4, 2025 • 55min
The Truth About Time, Money, and What it Really Takes to Grow (Session 10 with Jackie)
Dive into the crucial trade-offs of decision-making that drive success. Discover how the right support teams can elevate growth while balancing personal fulfillment and productivity. The conversation also tackles the shift from a solo mentality to leveraging resources for expansion. Explore the nuances of hiring, the balance of creativity with operations, and the power of stepping into your true leadership role. It's all about recognizing what truly moves you forward and how timing can be your best growth strategy!

20 snips
May 28, 2025 • 30min
The Lies the Coaching Industry Tells About Scaling (and What Actually Works) (Close-Up with Lacey)
The podcast dives into the myths surrounding the coaching industry's approach to scaling. It challenges the common narratives that suggest simply hiring more support or going passive. The host highlights that scaling requires intentional choices and a deep connection to what matters. There’s an exploration of why passive income isn't truly passive and how misconceptions about capacity can hinder growth. Ultimately, it emphasizes the importance of leadership and realistic expectations in building a sustainable and thriving business.

27 snips
May 21, 2025 • 51min
The Strategy You Forgot You Were Using (Session 9 with Jackie)
This episode is a deep dive into the pressure so many entrepreneurs feel to “do it all” and the quiet tradeoffs that come with that mindset. Jackie and I unpack what it really means to build sustainably, why momentum can’t carry you forever, and how self-sacrifice often masquerades as strategy. We also explore why ease doesn’t mean you’re not being strategic, and how to make space for slower, more intentional growth that actually matches your goals. If you’ve ever struggled with wanting to scale everything at once, or found yourself minimizing the strategy behind what came easily to you... this one will hit. In this episode, you’ll hear: Why “doing it all” often creates hidden tradeoffs The cost of self-sacrifice in business (and why it’s not as altruistic as we think) The difference between strategic momentum and reactive hustle How Jackie’s natural strengths were actually strategic, even when they felt easy What to do when your runway runs out and growth plateaus Why slowing down doesn’t mean stalling out Episode Links Join my Facebook group Connect with Jackie on Instagram Learn more about Jackie on her website

24 snips
May 14, 2025 • 57min
It’s Not Sabotage, It’s Protection (Session 8 with Jackie)
Jackie dives deep into the emotional struggles high-achieving women face when it comes to growth. She distinguishes between self-sabotage and self-protection, emphasizing how awareness can foster true development. The conversation touches on balancing personal life and responsibilities, and the underlying fears tied to social media and finances. They advocate for personal needs and vulnerability in relationships, while highlighting the critical role of self-care to avoid burnout. It's a reflective journey towards understanding productivity and emotional health.