LITerally What's the Point? (Session 18 with Jackie)
24 snips
Aug 13, 2025 In the final coaching session, the focus shifts to understanding the purpose behind our actions, from email strategy to social media engagement. The discussion emphasizes the importance of authenticity over performance and addresses list fatigue and launch strategies. It also highlights the need for great support in a world of hyper-independence. Reassessing old challenges, even with new successes, is crucial for personal growth. The hosts advocate for embracing imperfection and prioritizing meaningful connections in the ever-changing landscape of content creation.
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Protect Your List From Fatigue
- Avoid blasting daily emails to a recently-promoted list to prevent fatigue and unsubscribes.
- Send at most one or two value-driven, story-based emails that feel useful even if subscribers skip the webinar.
Use Social For Connection, Not Only Promotion
- Make promotional social content a piece of the post, not the whole post.
- Lead with personal, human connection and include the webinar CTA as one part of the caption or story.
Shift Platforms Without Losing Results
- Platforms and trends will keep shifting but your results don't have to follow every change.
- Stay engaged as CEO and make micro shifts so outcomes remain stable despite platform churn.