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What's the Point? (Session 18 with Jackie)

LITerally

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Strategic Lead Generation and Authentic Engagement

This chapter explores various strategies for lead generation, emphasizing the balance between paid advertising and organic growth methods. The speakers highlight the importance of authenticity in self-promotion, especially within the wellness industry, and discuss how personal experiences can enhance audience connection. Additionally, they address the complexities of managing social media presence while prioritizing enjoyment and meaningful engagement.

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