

“What Don’t I Know Yet?” (Session 17 with Jackie)
19 snips Aug 6, 2025
Explore the hidden depths of data and what it truly reveals about business success. Delve into the tension between results and the need for change while tackling self-doubt and trust rebuilds. Discover why quality traffic is a game changer and how emotional maturity can transform uncertainty into progress. With a sprinkle of nostalgia, a unique Matilda reference reminds us of the complexities in personal and professional growth. This engaging conversation covers navigating sales integrity and the importance of adapting to enhance future outcomes.
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Traffic Quality Trumps Ad Performance
- The data revealed that all new clients were yoga teachers despite better ad performance in Pilates.
- This indicates the importance of matching traffic quality with the right audience for conversion.
Align Workshop With Audience Needs
- Reframe workshops to align with what your audience believes is their biggest problem.
- Focus on problem awareness first rather than overwhelming with solutions.
Sales Skill vs Integrity Differentiated
- Being good at sales is a skill separate from integrity.
- Skills in sales can exist without being 'salesy' or compromising values.