LITerally Data, Directness, and the Power of a Pivot (Session 15 with Jackie)
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Jul 16, 2025 Discover how small shifts in attention and data can lead to significant business results. Explore the discomfort of watching sales decline and the mindset required to stay grounded as a CEO. Learn effective strategies for promoting events and the challenges of high lead costs. Hear about the importance of aligning marketing tactics with client expectations and embracing the journey of growth. This insightful discussion sheds light on navigating financial conversations in coaching while maintaining enthusiasm for teaching.
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Focus Drives Sales
- Focus where you want results because attention drives sales.
- Giving attention to your offer can trigger unexpected sales increases before active promotion.
Use Neutral Math for Troubleshooting
- Use neutral math to analyze lead costs without emotional charge.
- This mindset helps troubleshoot what needs fixing instead of spiraling negatively.
Offer Webinar Replays Strategically
- Remove "no replay" from your webinar offer if it decreases signups.
- Instead, imply replays are available to reduce friction in signing up.