LITerally Should Jackie Fire Me? (Session 16 with Jackie)
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Jul 30, 2025 This discussion dives into transformative coaching insights following a significant pivot in business strategy. It highlights a $5 ad that reshaped expectations and the crucial role of effective webinars in lead conversion. The conversation also tackles the balance of personal engagement and automation, the emotional challenges of entrepreneurship, and the necessity of refining outreach strategies. With humor, they explore the dynamic between independence and the need for support, ultimately questioning whether coaching is still a fit for future growth.
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Ad Pivot Boosted Conversions
- Jackie shares how pivoting her ad from $32 per lead to $5 per lead mid-launch boosted engagement.
- She mimicked organic posts in her ads, making them look personal and authentic to increase conversions.
Balance Personal Outreach
- Don't feel pressured to personally touchpoint every potential lead in an evergreen funnel.
- Instead, optimize your webinar to do most of the converting work, adding personal outreach selectively.
Evergreen Funnels Are Long Game
- Evergreen funnel results appear small short-term but build a rich, long-term audience pipeline.
- Leads convert over months and years, increasing overall lifetime value beyond initial interactions.