On Your Terms®

Let’s take a trip back in time to when I first started my online business. What was the marketing landscaping looking like and what was going on in the online business world at that time? I’ll dig into the details in the episode, but I can tell you one thing for sure: things are so different today! I’m going to share what was working when I started my business, what’s no longer working, the marketing strategies that DO work now, and look ahead to predict where things are going. It’s the past, present, and future of marketing for online businesses!In this episode, you'll hear…01:53 - Why you need to get cozy with constant change12:28 - The trends that dominated the online marketing scene when I first started19:19 - Why true authenticity is a winning strategy25:51 - The importance of community depth over audience size27:08 - Shifting from a launch-focused strategy to evergreen products and programs29:16 - Putting a face to the name of your business33:59 - How micro educational video content is the new hotness36:19 - Why doing things on your terms works bestRESOURCES: Listen to Episode 14. How to Market Your Evergreen Product (+ Which Platforms You Should Be On!): samvanderwielen.com/episode-14Listen to Episode 6. Staying Nimble as an Entrepreneur: samvanderwielen.com/episode-6The Lifestyle Edit (Naomi) thelifestyleedit.comOlive & June Nail Kit - get 20% off (affiliate link): http://fbuy.me/v/samanthafossLEARN:Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” hereRead Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.CONNECT:Join the Free Legal WorkshopFollow Sam on Instagram for legal tips, business-building advice & daily food + Hudson picsLike us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsCaptivateFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Wouldn’t you love to create a marketing strategy that sells your product on autopilot and amplifies your impact in a BIG way? It’s not as far-fetched as you might think! You can market a product that sells itself, all the while building a snowball effect without having to burn yourself out on social media every day or reinventing the wheel every time you want to make a sale. The universe doesn’t magically take your creation and put it in front of the right people with the wave of a wand – don’t worry, that’s how I thought it would work at first, too. 😆 I’m going to share my two-path process, organic and paid marketing approaches, how to build proof of concept, and the content you should be creating to not only find your ideal clients, but get them to click that ‘buy’ button.In this episode, you'll hear… 04:41 - Adjusting your expectations about how long it takes to gain traction05:43 - Where to go next after marketing to your immediate network07:21 - All about organic marketing10:15 - Should you build a free product to bridge the gap or not?20:14 - Creating content that attracts your ideal customer25:02 - Using a marketing system that works, instead of just doing what everyone else is doing28:16 - When to start running paid ads - hint: it’s probably not as soon as you thinkRESOURCES:Get your ticket to Sam's live “From Startup to Soldout” masterclass series Nov 3-5 here: www.samvanderwielen.com/fsso-oytListen to Episode 12. How to Find Clients for Your Online Business (without ads!) here: samvanderwielen.com/episode-12Listen to Episode 13. How to Create a Program That Sells Itself here: samvanderwielen.com/episode-13LEARN:Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.CONNECT:Join the Free Legal WorkshopFollow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics.Like us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsCaptivateFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

I’ve experienced both success and failure when it comes to starting a business. I’m not ashamed to admit it because knowing what works and what doesn’t puts me in a powerful position to give advice on what differentiates the two. For me, one of the things I focused on in a different way that helped lead to my business’s success was the product. I have eight ways you can create a product that’s going to become your bread and butter for years to come.In this episode, you'll hear… 04:39 - Why you should keep your product offerings focused07:12 - How you can show up differently than others in your niche10:03 - Making sure your product works for your customers20:25 - Offering ONLY what your customer needs23:38 - Pricing your product effectively26:51 - How to build your product to scale over time28:50 - Beta-testing your product34:36 - Selling your full-price productRESOURCES: Get your ticket to "From Startup to Soldout" here: samvanderwielen.com/fsso-oytTry Canva here: canva.com/join/tbq-wth-fprCreate a product, website, or program with Kajabi w/ a 30-day free trial here: app.kajabi.com/r/fLP3TYLV/t/6lnttyqzWatch my free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' here: samvanderwielen.com/oyt-workshopLEARN:Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.CONNECT:Join the Free Legal WorkshopFollow Sam on Instagram for legal tips, business-building advice & daily food + Hudson picsLike us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsCaptivateFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

This week, we’re kicking off the first in a three-part series to help you make the transition from a startup business owner to soldout and scaling. We’re going to start things off with the basics: how do you find high-quality, paying customers – wherever you are in your business. We take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.In this episode, you'll hear… 03:16 - Why most business owners approach finding clients backwards09:59 - Where I went wrong in my first business19:33 - Finding a market for your ideal clients27:40 - How to differentiate your business36:57 - Leaning into your expert status40:36 - Creating content geared towards your ideal clientsRESOURCES: Get your ticket to From Startup to Soldout here: samvanderwielen.com/fsso-oytCheckout Sarah @ Former Lawyer: formerlawyer.comLEARN:Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.CONNECT:Join the Free Legal WorkshopFollow Sam on Instagram for legal tips, business-building advice & daily food + Hudson picsLike us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsCaptivateFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

I am in the early stages of writing my own book, and it is quite an adventure. I have put off writing this for so long because of all the worries I had around what had to be in place before I could write. When I started looking into where to start, I got one piece of advice: “Start by talking to Richelle Fredson.” We made a connection, and now she’s my writing coach and consultant on this project. Richelle’s going to share all the information I wish I had known before. If you have ever wanted to tell your story but you don’t know where to start, we’re going to guide you through the mucky misinformation out there, tell you what a book coach is, what they do, and the three different types of book publishing. She also offers three things that you want to do now if you know you want to write a book someday.In this episode, you'll hear… 09:24 - What Richelle did before book coaching14:23 - What distinguishes a book that has long-term sales18:15 - How Purposeful Platforms was born24:42 - What is a book consultant or book coach?29:13 - The three publishing options and how they are different37:18 - How to know which publishing model is right for you45:00 - Teaching what you’re writing about48:27 - Three things to do now if you want to write a book53:10 - The way the industry has changed, and predictions for the future57:32 - When to start writing your bookRESOURCES:Richelle's Website: purposefulplatforms.comFollow Richelle on Instagram: @richellefredsonListen to: Bound + DeterminedApply for Richelle's group program: Book Proposal BlueprintListen to Episode 5 of On Your Terms®: What to Do When a Client is a Pain in the TushRead: Dying to Be a Good Mother by Heather ChauvinRead: Untamed by Glennon DoyleLEARN:Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” hereRead Sam's Blog for the latest legal tips, podcast episodes, and behind the scenes of building her seven-figure businessListen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businessesCONNECT:Follow Sam on Instagram for legal tips, business-building advice, and daily food + Hudson picsLike us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsCaptivateFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Learn why your website needs legal defense and the essential legal protection elements to go pro. Discover the importance of website policies like privacy, disclaimer, and terms. Understand clear terms and conditions for selling digital products online. Don't miss the ultimate bundle sale deadline and engage with the podcast for legal tips.

My goal is to make sure that you aren’t personally on the hook for whatever happens in your business – whether that’s getting sued, owing money, or something else entirely. That means you have to register your business properly so that you, yourself, are protected. It’s not as complicated as people make it out to be, so let’s make it easy for you to keep your assets covered!In this episode, you’ll learn:03:46 - Why you need to be personally protected06:55 - Where to start registering your business10:22 - The difference between a sole proprietorship and LLC17:10 - How to properly act like an LLCRESOURCES:Listen to Episode #7 of On Your Terms®: The First 3 Steps to Legally Protect Your Business (Where to Start!)Click here to watch the free workshop so you can get legally protected right now!LEARN:Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” hereRead Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her 7-figure business.Listen to our customer stories to see how getting legally legit has helped 1000s of entrepreneurs grow their own businesses.CONNECT:Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics.Like us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Story time: I always knew I wanted to be an attorney, but there was one event that really set off my interest. In college I got involved in a bad housing situation and couldn’t find a way out of my lease. I asked nicely, and I was denied. So I reviewed my lease, did some research, and found a hole in the tenant law that they missed. I brought it to their attention and ended up being let go of my lease and getting my money back. From then on, I knew the importance of a solid contract. I’m going to share what contracts you need, what any good contract should or shouldn’t have, how to sign and send contracts properly, and how they can provide proof in a time of need.In this episode, you'll hear… 07:15 - Why we have to talk about “proper” contracts15:08 - Getting the contract you need for the moment17:19 - What to look for in a good contract22:12 - Protecting your intellectual property23:21 - Using a liability disclaimer26:30 - Sending & signing your contract properlyRESOURCES: (delete if not applicable)Listen to Episode 2 “Scope of Practice”: samvanderwielen.com/episode-2Listen to Episode 7 “3 Steps to Legally Start Your Business”: samvanderwielen.com/episode-7Try HelloSign (send and e-sign contracts): app.hellosign.com/?ref=a30ef418&s=S (affiliate link)Shop my Legal Templates for Coaches: samvanderwielen.com/shop-templatesCheck out THE ULTIMATE BUNDLE®: samvanderwielen.com/the-ultimate-bundleLEARN:Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” hereRead Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her 7-figure business.Listen to our customer stories to see how getting legally legit has helped 1000s of entrepreneurs grow their own businesses.CONNECT:Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics.Like us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Are you super overwhelmed with legal advice? Have you taken in way too much information and can't figure out where to start? I will go over the three steps you need to take to protect and grow your online business if you haven't done much yet. We keep it simple – just exactly what you need to know to get started. If you haven't taken any action to protect yourself and your business legally, start here!In this episode, you'll hear… 05:14 - The legally legit trifecta09:13 - Forming your business15:18 - Getting business insurance21:30 - The importance of a proper contractLEARN:Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” hereRead Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her 7-figure business.Listen to our customer stories to see how getting legally legit has helped 1000s of entrepreneurs grow their own businesses.CONNECT:Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics.Like us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

If you approach your business with a fixed mindset, you won’t be able to pivot when you need to. It’s inevitable that you’re going to have to make changes in your business at some point, and if you’re too rigid in your thinking you aren’t going to recognize those opportunities quickly enough. Whether it’s reacting to personal life events or if something in your business is no longer working, you need to be nimble and ready to move. I’m going to share my steps to handling change quickly and with grace.In this episode, you'll hear… 06:20 - Accepting change as part of the process11:22 - How pivoting can help your business17:25 - When the world forces us to change20:11 - Shifting your mindset22:02 - Studying the market28:21 - Taking questions as hints29:09 - Putting on your scientist hatRESOURCES: (delete if not applicable)Visit Jamie Mendell - jamiemendell.comLEARN:Join my free Legal Workshop “5 Steps to Legally Protect & Grow Your Online Business” hereRead Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her 7-figure business.Listen to our customer stories to see how getting legally legit has helped 1000s of entrepreneurs grow their own businesses.CONNECT:Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics.Like us on FacebookFollow my podcast, On Your Terms®, on Instagram so you catch all our episodesSubscribe and follow on all podcast platforms and activate notifications for new episodesApple PodcastsSpotifyGoogle PodcastsFAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.FAV TOOLS:Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.On Your Terms® is a production of Crate Media.Mentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop