On Your Terms® 14. How to Market Your Evergreen Product (+ Which Platforms You Should Be On!)
Wouldn’t you love to create a marketing strategy that sells your product on autopilot and amplifies your impact in a BIG way? It’s not as far-fetched as you might think! You can market a product that sells itself, all the while building a snowball effect without having to burn yourself out on social media every day or reinventing the wheel every time you want to make a sale. The universe doesn’t magically take your creation and put it in front of the right people with the wave of a wand – don’t worry, that’s how I thought it would work at first, too. 😆 I’m going to share my two-path process, organic and paid marketing approaches, how to build proof of concept, and the content you should be creating to not only find your ideal clients, but get them to click that ‘buy’ button.
In this episode, you'll hear…
- 04:41 - Adjusting your expectations about how long it takes to gain traction
- 05:43 - Where to go next after marketing to your immediate network
- 07:21 - All about organic marketing
- 10:15 - Should you build a free product to bridge the gap or not?
- 20:14 - Creating content that attracts your ideal customer
- 25:02 - Using a marketing system that works, instead of just doing what everyone else is doing
- 28:16 - When to start running paid ads - hint: it’s probably not as soon as you think
RESOURCES:
- Get your ticket to Sam's live “From Startup to Soldout” masterclass series Nov 3-5 here: www.samvanderwielen.com/fsso-oyt
- Listen to Episode 12. How to Find Clients for Your Online Business (without ads!) here: samvanderwielen.com/episode-12
- Listen to Episode 13. How to Create a Program That Sells Itself here: samvanderwielen.com/episode-13
LEARN:
- Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
- Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.
CONNECT:
- Join the Free Legal Workshop
- Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics.
- Like us on Facebook
- Follow my podcast, On Your Terms®, on Instagram so you catch all our episodes
- Subscribe and follow on all podcast platforms and activate notifications for new episodes
- Apple Podcasts
- Spotify
- Google Podcasts
- Captivate
FAV TOOLS:
- Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
- SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
- ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.
DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
On Your Terms® is a production of Crate Media.
Mentioned in this episode:
Legal Workshop
Do you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.