On Your Terms® 13. How to Create a Program That Sells Itself
I’ve experienced both success and failure when it comes to starting a business. I’m not ashamed to admit it because knowing what works and what doesn’t puts me in a powerful position to give advice on what differentiates the two. For me, one of the things I focused on in a different way that helped lead to my business’s success was the product. I have eight ways you can create a product that’s going to become your bread and butter for years to come.
In this episode, you'll hear…
- 04:39 - Why you should keep your product offerings focused
- 07:12 - How you can show up differently than others in your niche
- 10:03 - Making sure your product works for your customers
- 20:25 - Offering ONLY what your customer needs
- 23:38 - Pricing your product effectively
- 26:51 - How to build your product to scale over time
- 28:50 - Beta-testing your product
- 34:36 - Selling your full-price product
RESOURCES:
- Get your ticket to "From Startup to Soldout" here: samvanderwielen.com/fsso-oyt
- Try Canva here: canva.com/join/tbq-wth-fpr
- Create a product, website, or program with Kajabi w/ a 30-day free trial here: app.kajabi.com/r/fLP3TYLV/t/6lnttyqz
- Watch my free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' here: samvanderwielen.com/oyt-workshop
LEARN:
- Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
- Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.
CONNECT:
- Join the Free Legal Workshop
- Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics
- Like us on Facebook
- Follow my podcast, On Your Terms®, on Instagram so you catch all our episodes
- Subscribe and follow on all podcast platforms and activate notifications for new episodes
- Apple Podcasts
- Spotify
- Google Podcasts
- Captivate
FAV TOOLS:
- Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
- SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
- ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.
DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.
On Your Terms® is a production of Crate Media.
Mentioned in this episode:
Legal Workshop
Do you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.